Summary
Overview
Work History
Education
Skills
Websites
References
Volunteer Experience
Timeline
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Timothy Tiernan

Pasadena

Summary

Dynamic social media strategist with proven success at East West Bank, adept in social listening and risk management. Expert in crafting engaging content across platforms, enhancing brand visibility. Skilled in Adobe Creative Suite and HubSpot, with a strong ability to collaborate effectively and drive impactful campaigns.

Overview

19
19
years of professional experience

Work History

Associate Manager, Social Media

East West Bank
Pasadena
02.2019 - Current
  • Onboarded as Social Media Specialist in 2019; advanced to Senior Social Media Specialist in 2021 and Associate Manager in 2024.
  • Conduct social listening, monitoring, and risk management using Meltwater and Hootsuite.
  • Develop and manage content strategy for bank’s Instagram, LinkedIn, Facebook, X, and YouTube accounts.
  • Established comprehensive social media procedures for communications team and all employees.
  • Produce targeted social media campaigns while researching prospective clients to spotlight on channels.
  • Film and interview clients to create engaging short-form content for Instagram and YouTube Shorts.
  • Coordinate efforts with community partners, corporate entities, and business units across U.S. and Asia.

Freelance Writer and Researcher

Self
Altadena
09.2018 - 02.2019
  • Researched nonprofits for private grant writing firm.
  • Developed email marketing templates.
  • Designed flowchart and organizational charts for firm’s client.

Inbound Marketing Specialist

eCivis
Pasadena
04.2016 - 04.2018
  • Launched #GrantImpacts brand awareness campaign to highlight grant significance in communities and case studies.
  • Designed, optimized, A/B tested, and monitored web pages, landing pages, and marketing emails.
  • Produced and oversaw inbound campaigns, including automated email workflows.
  • Edited RFPs and client grant proposals to ensure clarity and compliance.
  • Nurtured leads through HubSpot and Salesforce, enhancing conversion rates.
  • Managed blog content and social media presence to drive engagement.
  • Coordinated with strategic partners to develop collateral and press releases.

Website Copywriter

Mineral Studios
Burbank
11.2009 - 02.2010
  • Crafted compelling online content for businesses on clients' daily deals website.
  • Designed and edited banner images using Photoshop to enhance visual appeal.
  • Corresponded with companies to verify and clarify daily deal information.

Manuscript Editor

Salem Press
Pasadena
09.2006 - 11.2009
  • Edited multivolume manuscripts for stylistic consistency, factual accuracy, and grammatical correctness.
  • Created illustrations, maps, sidebars, lists, and tables to enhance publications.
  • Developed and refined indexes to improve navigability of reference works.
  • Coded and tagged copy for layout optimization in print and online formats.
  • Works completed include: "Great Events from History: The Twentieth Century—1971-2000," "Magill's Literary Annual 2008," "The Eighties in America," "The Nineties in America," and "Great Lives from History: Inventors and Inventions."

Education

B.A. - English and Philosophy

Whittier College
Whittier, CA

Skills

  • Social media strategy
  • Social listening and monitoring (Meltwater)
  • Risk management
  • Adobe Creative Suite (Photoshop, Premiere)
  • Microsoft Office Suite
  • Salesforce CRM
  • Google Analytics
  • HubSpot inbound marketing
  • LLM training (2025)
  • Content creation: Instagram, LinkedIn, X, Facebook, and YouTube

Websites

References

  • Agnes Lew, Head of Private Banking at East West Bank, (626) 232-4030
  • Leah Lau, VP - Corporate Communications Manager at East West Bank, (415) 990-0609
  • Jeremy Kehoe, VP - former Corporate Communications Manager at East West Bank, jkplaysla@gmail.com, (310) 801-6706
  • Sarah Gao, Graphic Designer at A Sleeping Giant video production firm, sarahgao53@gmail.com, (310) 883-5750
  • Emily Lin, VP - Multimedia and UX Design at East West Bank, lin.emily.01@gmail.com, (347) 615-3076
  • Zosimo Quibilan, former Assistant Social Media Manager at East West Bank, zquibilan@gmail.com, (323) 640-0400

Volunteer Experience

  • Mutual Aid - LA, Delivered food donations from Altadena to MacArthur Park during the pandemic.
  • Compassion and Choices, Organized on politics centered on medical aid in dying.
  • Peacelily Enterprises, Managed ethical consumerism blog, One Simple Ask.
  • School on Wheels, Tutored homeless children in math and English.

Timeline

Associate Manager, Social Media

East West Bank
02.2019 - Current

Freelance Writer and Researcher

Self
09.2018 - 02.2019

Inbound Marketing Specialist

eCivis
04.2016 - 04.2018

Website Copywriter

Mineral Studios
11.2009 - 02.2010

Manuscript Editor

Salem Press
09.2006 - 11.2009

B.A. - English and Philosophy

Whittier College

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Timothy Tiernan