Olivia Huerta
Los Angeles
Summary
Innovative Social Media Manager with experience in developing and implementing comprehensive social media strategies. Noted for creativity, strategic thinking, and ability to enhance brand awareness through engaging content. Strengths include knowledge of major social media platforms, analytical skills, and understanding of SEO best practices. Previous work has resulted in improved online presence and audience engagement for diverse clients.
Overview
8
8
years of professional experience
Work History
Associate Social Media Manager
FOX Entertainment
Century City
- Current
- Led internal and cross-functional teams, overseeing the Strike Team and Launch Team processes to ensure effective content deployment.
- Acted as a primary point of contact for a wide range of internal and external stakeholders, including talent representatives, influencer agencies, PR, and affiliates.
- Developed and updated comprehensive social media strategy documents and presented them to executive leadership, including the VP and EVP of Marketing.
- Directed influencer marketing campaigns from initial RFP and concept to final launch and approval, securing approvals from senior leadership.
- Approved all copy and content created by the DMM team in Sprinklr and Sprout, ensuring alignment with brand voice and strategic goals.
- Collaborated with senior managers to identify budget efficiencies and optimize content and vertical show budgets.
- Drafted and submitted EPK and tag requests and coordinated with internal operations teams to ensure accurate delivery of assets.
- Conducted quality checks on live social media posts and analyzed community sentiment to maintain brand integrity and responsiveness.
- Coordinated with external talent representatives to distribute digital toolkits for key promotional campaigns.
- Assisted with the execution of a vertical content strategy by working with managers to create and approve content in Sprinklr.
- Sorted and organized behind-the-scenes (BTS) content for strategic rollout and managed the content rollout process for lower-priority shows.
- Work cross-functionally across PR, promotions, music, talent relations, and programming, including supporting studio teams with talent and influencer casting for reality series to drive integrated social and on-air impact.
Audience Innovation Research & Strategy Intern
FOX Entertainment
Century City
06.2018 - 08.2018
- Generated and synthesized key audience and viewership insights from Nielsen data, providing executives with a clear picture of show performance.
- Transformed raw survey data into strategic, written summaries that captured critical audience sentiment for show write-ups.
- Collaborated closely with department heads, serving as a liaison to streamline communication and data-sharing processes.
- Attended and contributed to high-level department and senior leadership meetings, demonstrating a proactive role in strategic planning and execution.
- Developed professional networks by participating in high-profile industry events, representing the company's commitment to talent development.
Coordinator, Content Partnerships & Social Media
FOX Entertainment
Century City
- Managed an $8.5 million multi-million dollar departmental budget, overseeing Expense Authorizations and generating monthly financial reports for senior leadership.
- Served as a key liaison, coordinating and communicating with diverse internal teams including Design, Legal, and Publicity, to facilitate the delivery of creative assets.
- Trafficked and delivered multi-platform creative assets, including show key art, metadata, and show promos, to partners such as Hulu, Roku, and Tubi.
- Drafted and strategically planned copy for daily e-blast emails, and assisted with social media management and show marketing brainstorms.
- Analyzed performance data from platforms like Hulu and MicroStrategy to inform content strategy and distribution decisions.
- Conducted weekly audits of key art across multiple platforms, ensuring brand consistency and accuracy.
- Supervised the seasonal intern and provided administrative support, including scheduling for two VPs and managing travel and expense reports.
Research Assistant
FOX Entertainment
Century City
- Experience in mining and analyzing data from social media, digital and consumer analytic tools (i.e. Canvs, ListenFirst, Diesel Labs, Nielsen Social and Nielsen).
- Performed market analysis, assessing opportunities and collecting competitor intelligence.
- Performed statistical, qualitative and quantitative analysis to inform the marketing department (Promo Analysis, Multiplatform, Duplication).
- Populating reports on department website on a daily basis(highlights, processing, etc.).
- Worked closely with coworkers to strategically plan for company growth.
- Performed general office duties, including answering multi-line phone system, routing calls, handling a large department budget, delivering messages to staff and greeting visitors.
- Participated in Script Club: Read through the Broadcast network scripts and presented critiques, strengths and weaknesses of the pilots to CEO, COO and other execs at FOX.
- Collaborated with 3 other assistants to put together a Reverse Mentorship program with the CEO and COO at FOX.
Education
Marketing
University of San Diego
San Diego, CASkills
- Social media strategy
- Influencer marketing
- Audience analysis
- Promotional campaigns
- Data analysis
- Strategic planning
Languages
Italian
Timeline
Audience Innovation Research & Strategy Intern
FOX Entertainment
06.2018 - 08.2018
Associate Social Media Manager
FOX Entertainment
- Current
Coordinator, Content Partnerships & Social Media
FOX Entertainment
Research Assistant
FOX Entertainment
Marketing
University of San Diego