- Scuba diving
- Contemporary Art
- Overseas travel
Tianjiao Lei
Dartmouth,NS
Summary
Marketing professional with background in creating and executing effective marketing campaigns, bringing skills in digital marketing, content creation, and strategic planning. Recent representative projects include brand promotion for Tibetan Yushu cultural tourism, Tangshan cultural tourism e-commerce, North America youth overseas study tour projects and social media management for Tokyo art gallery, etc.
Overview
17
17
years of professional experience
Work History
Marketing Specialist
Chengdu Space Roaming Cultural Media Co., Ltd
01.2022 - Current
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Managed multiple social media accounts, ensuring consistent branding and messaging across all platforms, including the Red Book, WeChat, Tiktok, Instagram, etc.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts, prepared brochures, direct mails, brand magazine, etc.
- Improved customer retention rates by designing customized loyalty programs tailored to individual needs.
- Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
Brand Director
Chengdu Sangcuipu Cultural Communication Co., Ltd
12.2017 - 12.2021
- Enhanced brand visibility by executing targeted marketing campaigns and advertising strategies.
Creative Director
Chengdu IRISA Cultural Communication Co., Ltd
07.2015 - 11.2017
- Elevated company reputation through consistent delivery of high-quality creative content.
Creative Freelancer
N/A
01.2014 - 06.2015
- Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
Copywriter
Chengdu Jiandi Advertising Communication Co., Ltd
09.2007 - 12.2013
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
Education
Bachelor of Arts - Advertising
Sichuan Normal University
Chengdu, Sichuan07-2007
Skills
- Marketing campaign strategy
- Social media account management
- Public Relations event coordination
- Branding development
- Market research expertise
Interests
Timeline
Marketing Specialist
Chengdu Space Roaming Cultural Media Co., Ltd
01.2022 - Current
Brand Director
Chengdu Sangcuipu Cultural Communication Co., Ltd
12.2017 - 12.2021
Creative Director
Chengdu IRISA Cultural Communication Co., Ltd
07.2015 - 11.2017
Creative Freelancer
N/A
01.2014 - 06.2015
Copywriter
Chengdu Jiandi Advertising Communication Co., Ltd
09.2007 - 12.2013
Bachelor of Arts - Advertising
Sichuan Normal University
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