Skilled in Vector software, such as Photoshop, Premiere Pro, InDesign
Familiar with planing short video advertisement, engaged in team coordination, script writing, content editing, and public opinion supervision
Introductory experience of programming language such as Java, Project-C
Work History
Digital Media Specialist
Chengdu pinecone media corporation
05.2021 - 10.2021
Responsible for managing and constructing the content on streaming media, including the WeChat video account, TikTok account, and Red Notes.
In charge of a series of short video advertisements, including planning the advertisement's content, negotiating with video editors, and reviewing content for spelling, grammar, and tone.
Participated in the production of a spring magazine, reviewing content for spelling mistakes, printing mistakes, and checking the article authors' names.
Cross-department cooperation skill
This report focuses on public opinion monitoring of the company's brand, as well as identified risks and audience interests.
Increased video visibility through different strategies.
Generated interviews and communicated with team members to ensure smooth shooting.
Education
Bachelor of Arts - Communication And Median Studies
York University
04-2025
Skills
Graphic design
Communication
Java
Video editing
Excel
Photoshop
Coordinate project delivery
Marketing research
Languages
Chinese (Mandarin)
English
Affiliations
Gen Z's Fascination with Retro Aesthetics (05/2024)
York University
A group project presented as a website about nostalgia in the film industry, aimed at exploring Gen-Z's unique nostalgia for past eras and the "old time" through the generation lens.
Led the design of website outlook and content; also participate as the video editor
The project got an A as the course completion work.
Fashion magazine and social phenomenon studies (01/2023)
York University
A magazine criticized the the social phenomenon that emerged in the early Vogue magazines. (Individual event)
Responsible for Content creation and magazine design.
The project got a B+ for the course completion work.
Social Networking app and customer identity exploration (12/2023-04/2024)
York University
A social networking app aims to support Chinese international students in integrating into Canadian academic life and cultural atmosphere.
Responsible for designing specific software features.
Responsible for the overall outlook design of the mock-up.
As the final project for [Mediation of identity CMDS 4725], this project received a grade A+.
Timeline
Digital Media Specialist
Chengdu pinecone media corporation
05.2021 - 10.2021
Bachelor of Arts - Communication And Median Studies
Business Development team member at Qianqian Huitai Media (Chengdu) Co., Ltd.Business Development team member at Qianqian Huitai Media (Chengdu) Co., Ltd.