Summary
Overview
Work History
Education
Skills
Timeline
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Thomas O'Briant II

Thomas O'Briant II

Carlsbad

Summary

Experienced with multi-site management, team leadership, and operational optimization. Utilizes strategic planning to drive efficiency and enhance customer satisfaction. Track record of fostering team collaboration and achieving business goals.

Overview

7
7
years of professional experience

Work History

District Manager

RNDC
02.2024 - Current
  • Consistently delivered best in class results on key suppliers Gallo, Brown Forman, Proximo, William Grant, TWE and Kobrand.
  • Enhanced company reputation through community involvement, developing partnerships with local organizations and participating in charitable events.
  • Championed a culture of continuous improvement by regularly soliciting feedback from employees and implementing changes based on their suggestions.
  • Increased district sales by implementing effective marketing strategies and fostering strong relationships with key partners.
  • Led experienced and mature team to deliver on stretch goals for LALO Tequila during the SOND period exceeding expectations by over 109%.

Assistant District Manager

RNDC
01.2022 - 02.2024
  • Contributed and enhanced relationships with key stakeholder accounts, leading to an avg increase of 11% in revenue year-over-year.
  • Coordinated special events within the district to drive traffic, brand awareness, and sales opportunities.
  • Developed and implemented a local marketing plan for High Noon that increased distribution by 175% and added over 100 Net new POD's.
  • Organized quarterly performance reviews for key stakeholders to identify opportunities and drive distribution.

Manager, On Premise

Constellation Brands, LLC
06.2018 - 12.2021
  • Elevated and crafted original programs to lead mature brands Pacifico and Modelo to the #1 and #2 Draft handles in both Volume and Dollar Revenue across San Diego.
  • Successfully leveraged budget of over100K in Marketing and T&E elevating our draft footprint to the #2 Draft Market in the Company situated in the #1 Market in the US.
  • Collaborated and built a widely successfully 'Modelo Michelada Program' highlighting 15 of the best bars creations resulting in an increase of over 9 new draft and 11 package POD's.
  • Contributed 2 New Pacifico Handles at high impact volume accounts Lahaina Beach Club and Monarch resulting in 50K Gross Profit.

Education

Bachelor of Arts - Business Communications

College of Charleston
Charleston, SC
05-2003

Skills

  • Leadership skills
  • Recruiting and hiring
  • Strategic planning
  • Customer service
  • Training and coaching
  • Attention to detail
  • Sales management
  • Customer relations
  • Action plans
  • Team leadership

Timeline

District Manager

RNDC
02.2024 - Current

Assistant District Manager

RNDC
01.2022 - 02.2024

Manager, On Premise

Constellation Brands, LLC
06.2018 - 12.2021

Bachelor of Arts - Business Communications

College of Charleston

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Thomas O'Briant II