Thomas O'Briant II
Carlsbad
Summary
Experienced with multi-site management, team leadership, and operational optimization. Utilizes strategic planning to drive efficiency and enhance customer satisfaction. Track record of fostering team collaboration and achieving business goals.
Overview
7
7
years of professional experience
Work History
District Manager
RNDC
02.2024 - Current
- Consistently delivered best in class results on key suppliers Gallo, Brown Forman, Proximo, William Grant, TWE and Kobrand.
- Enhanced company reputation through community involvement, developing partnerships with local organizations and participating in charitable events.
- Championed a culture of continuous improvement by regularly soliciting feedback from employees and implementing changes based on their suggestions.
- Increased district sales by implementing effective marketing strategies and fostering strong relationships with key partners.
- Led experienced and mature team to deliver on stretch goals for LALO Tequila during the SOND period exceeding expectations by over 109%.
Assistant District Manager
RNDC
01.2022 - 02.2024
- Contributed and enhanced relationships with key stakeholder accounts, leading to an avg increase of 11% in revenue year-over-year.
- Coordinated special events within the district to drive traffic, brand awareness, and sales opportunities.
- Developed and implemented a local marketing plan for High Noon that increased distribution by 175% and added over 100 Net new POD's.
- Organized quarterly performance reviews for key stakeholders to identify opportunities and drive distribution.
Manager, On Premise
Constellation Brands, LLC
06.2018 - 12.2021
- Elevated and crafted original programs to lead mature brands Pacifico and Modelo to the #1 and #2 Draft handles in both Volume and Dollar Revenue across San Diego.
- Successfully leveraged budget of over100K in Marketing and T&E elevating our draft footprint to the #2 Draft Market in the Company situated in the #1 Market in the US.
- Collaborated and built a widely successfully 'Modelo Michelada Program' highlighting 15 of the best bars creations resulting in an increase of over 9 new draft and 11 package POD's.
- Contributed 2 New Pacifico Handles at high impact volume accounts Lahaina Beach Club and Monarch resulting in 50K Gross Profit.
Education
Bachelor of Arts - Business Communications
College of Charleston
Charleston, SC05-2003
Skills
- Leadership skills
- Recruiting and hiring
- Strategic planning
- Customer service
- Training and coaching
- Attention to detail
- Sales management
- Customer relations
- Action plans
- Team leadership
Timeline
District Manager
RNDC
02.2024 - Current
Assistant District Manager
RNDC
01.2022 - 02.2024
Manager, On Premise
Constellation Brands, LLC
06.2018 - 12.2021
Bachelor of Arts - Business Communications
College of Charleston
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