Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
PRE-SALES & SALES ENGINEERING IMPACT
CORE COMPETENCIES FOR SOLUTION ENGINEERING
QUANTIFIED SALES & TECHNICAL IMPACT
THE UNFAIR ADVANTAGE: I'VE BEEN THE BUYER
Timeline
Generic

THANIGAIVEL PARAMASIVAM

Eastvale,CA

Summary

Senior Solution Architect → Future Snowflake Solution Engineer. Hands-on Snowflake expert with 15+ years in data engineering & architecture and 7+ years influencing multi-million-dollar cloud modernization decisions. Proven ability to run full technical sales cycles — discovery, whiteboarding, value engineering, competitive positioning, demo delivery, and POC execution — while translating Snowflake's technology into compelling business impact for executives. "Customer-zero" profile: I've evaluated Snowflake, built on Snowflake, migrated to Snowflake, and sold Snowflake internally to C-level leaders. Now bringing that credibility to help Snowflake close enterprise deals.

Overview

2026
2026
years of professional experience
3
3
Certifications
1
1
Language

Work History

Manager, Data Integration & Analytics Architecture

Infinity Global (Supply Chain & Packaging)
Danville, WV
05.2023 - Current
  • Demo Delivery & Discovery: Delivered 15+ Snowflake demos to executives and functional leaders across 7 business units, directly influencing corporate approval for Snowflake adoption
  • POC to Production: Converted internal POC into funded program by demonstrating 60% TCO reduction and 70% performance improvement vs. legacy stack
  • Executive Vision Selling: Structured Snowflake migration roadmap presented to C-level leaders; approved within single review cycle due to clarity of vision and ROI
  • Competitive Positioning: Evaluated Snowflake vs. Databricks vs. Redshift for enterprise data platform; articulated clear differentiation on performance isolation, storage separation, and data sharing
  • Executive Communication & ROI: Present data architecture roadmaps and business cases to leadership, securing buy-in for platform investments by demonstrating $196K annual cost savings and 70% performance improvements
  • Vendor Evaluation & Buyer's Perspective: Led vendor selection process for BI/ETL tools, evaluating Snowflake vs. Databricks vs. Redshift - giving me insider knowledge of what resonates with enterprise buyers
  • Migration Reality Check: Successfully migrated from Teradata/Oracle to Snowflake - I can tell prospects 'I've done what you're trying to do' with complete authenticity
  • Cross-functional Leadership: Lead 7-member global team through agile delivery of BI solutions, mentoring on Snowflake best practices and design patterns
  • Remote

Senior Data Architect & Technical Lead

Twin Health (Digital Healthcare) | NAMM (Healthcare Analytics)
Eastvale, CA
01.2021 - 05.2023
  • Executive Vision Decks: Designed and delivered executive-level Snowflake vision presentations that secured $1M+ cloud transformation funding from board
  • Technical Translation: Simplified complex technical concepts for clinicians, product leaders, and executives to explain Snowflake's role in real-time patient analytics
  • Competitive Evaluation: Conducted landscape analysis (Databricks, Redshift, BigQuery) and articulated why Snowflake was the strategic direction for healthcare data platform
  • Python Healthcare Analytics: Built Python models for diabetes prediction integrated with Snowflake, demonstrating platform's ML capabilities to stakeholders
  • Technical Discovery: Conducted comprehensive assessments of existing data landscapes, identifying optimization opportunities that improved performance by 50%
  • Solution Demonstrations: Built and delivered compelling technical demos showcasing real-time analytics capabilities, directly contributing to winning $1M+ contracts
  • Stakeholder Collaboration: Partnered with product management and engineering teams to align technical solutions with business roadmaps
  • Remote

Senior ETL Developer & Technical Pre-Sales Lead

Wipro Technologies (Global System Integrator) - Client: Best Buy
Minneapolis, Minnesota
2012 - 01.2016
  • GSI Pre-Sales Excellence: Partnered with Wipro sales teams to shape $2M+ data warehouse modernization proposals, acting as technical SME in enterprise sales cycles
  • Architecture Whiteboarding: Delivered 30+ whiteboarding sessions for client executives, translating complex Teradata architectures into modernization roadmaps
  • POC Win Rate: Designed and executed POCs demonstrating 40% performance improvements, achieving 75% win rate on technical evaluations
  • RFP/SOW Leadership: Prepared technical content for 15+ RFPs and solution proposals, directly contributing to Wipro winning major Best Buy transformation initiative
  • Discovery Excellence: Ran discovery workshops with 50+ stakeholders across retail operations, capturing requirements that shaped multi-year data strategy

Education

Bachelor of Electrical & Electronic Engineering - Electrical And Electronic

Anna University
Chennai
06.2006

Skills

  • Sales Engineering Skills: Discovery Sessions, RFP/RFI Response, Value Engineering, ROI Analysis, POC Management, Whiteboarding, Executive Presentations, Competitive Positioning, Objection Handling

  • Data Platforms: Snowflake (Advanced), Teradata, Oracle, SQL Server, Amazon Redshift, Google BigQuery

  • ETL/ELT Tools: DBT, Informatica PowerCenter/Cloud, SSIS, Matillion, Fivetran, Apache Airflow

  • Analytics & BI: Power BI, Tableau, Looker, MicroStrategy, ThoughtSpot

  • Languages & Analytics: SQL (Expert), Python (Data pipelines, UDFs, POC automation), PL/SQL, JavaScript, DAX, M Query

  • Python Analytics: Built Python-based data quality frameworks, developed Snowflake Python UDFs for healthcare analytics, automated POC execution with Python scripts

  • Competitive Knowledge: Deep understanding of Databricks Delta Lake, Redshift Spectrum, BigQuery, Azure Synapse - can articulate Snowflake differentiation on performance isolation, storage separation, governance, marketplace

  • Cloud & DevOps: AWS (S3, Lambda, Glue), Azure, Git, CI/CD, Docker

  • Data Architecture: Data Mesh, Data Fabric, Medallion Architecture, Star/Snowflake Schemas, Data Vault

Certification

SnowPro Core Certification - Actively Preparing

Accomplishments

· Architected and launched Infinity Global’s enterprise BI platform on Snowflake and Power BI, improving analytics scalability and reducing reporting timelines from 30 to 3 days across global business units.

· Delivered $196K in annual cost savings through vendor contract negotiations, Snowflake optimization, and efficient BI tool licensing, enhancing fiscal efficiency and sustainability.

PRE-SALES & SALES ENGINEERING IMPACT

  • Influenced $2M+ modernization decisions by running end-to-end technical sales cycles (discovery → demo → POC → ROI justification → architecture → close)
  • Delivered 20+ value-based Snowflake demos illustrating real-time data sharing, cost optimization, and performance acceleration to executive audiences
  • Executed 5 enterprise-grade POCs validating Snowflake performance vs. Teradata/Oracle with 50-70% workload improvement
  • Identified competitive gaps vs. Databricks, Redshift, and BigQuery; positioned Snowflake strengths to win internal approval in 3 major evaluations
  • Developed ROI models and TCO analyses used by CFO and CIO to evaluate cloud investment decisions, achieving 80% win rate
  • Partnered with Snowflake, AWS, and Databricks SEs during evaluations — gained direct visibility into SE strategy and objection-handling playbooks

CORE COMPETENCIES FOR SOLUTION ENGINEERING

  • Pre-Sales & Customer Success:
  • Led technical discovery sessions with Fortune 500 clients to architect data solutions aligned with business objectives
  • Conducted proof-of-concept implementations demonstrating Snowflake's capabilities vs. legacy platforms
  • Presented technical architectures to C-suite executives, translating complex concepts into business value
  • Collaborated with sales teams to scope $2M+ data modernization projects and write compelling SOWs
  • Technical Excellence & Platform Expertise:
  • Deep hands-on expertise with Snowflake features: Streams, Tasks, Data Sharing, Zero-Copy Cloning, Time Travel
  • Architected migrations from Teradata, Oracle, SQL Server to Snowflake, reducing compute costs by 40%
  • Expert-level SQL optimization and performance tuning across multiple database platforms
  • Experience with modern data stack: DBT, Fivetran, Matillion, Informatica, Power BI, Tableau
  • Competitive Positioning & Value Articulation:
  • Positioned Snowflake advantages against Teradata, Redshift, and traditional warehouses in competitive deals
  • Delivered ROI analyses showing 60% reduction in TCO through platform consolidation
  • Created reusable demo environments showcasing real-time data sharing and collaboration capabilities

QUANTIFIED SALES & TECHNICAL IMPACT

  • Influenced $3M+ in cloud modernization decisions through technical sales cycles and executive presentations
  • Delivered 35+ demos with 80% progression to POC phase and 75% close rate on technical evaluations
  • Successfully migrated 13+ enterprise databases to Snowflake, providing real-world credibility in sales conversations
  • Achieved $196K annual cost savings through platform optimization - a key talking point for ROI discussions
  • Mentored 15+ engineers on Snowflake best practices, building technical champions within customer organizations

THE UNFAIR ADVANTAGE: I'VE BEEN THE BUYER

I've sat on the other side of the table for 7 years. I've been the skeptical CIO evaluating Snowflake vs. Databricks. The architect losing sleep over Teradata migration risks. The budget holder demanding ROI proof. I don't just understand objections - I've lived them. When I tell a prospect 'I migrated 13 databases from Teradata to Snowflake with zero downtime,' it's not a case study - it's my story. That credibility closes deals.

Timeline

Manager, Data Integration & Analytics Architecture

Infinity Global (Supply Chain & Packaging)
05.2023 - Current

Senior Data Architect & Technical Lead

Twin Health (Digital Healthcare) | NAMM (Healthcare Analytics)
01.2021 - 05.2023

Senior ETL Developer & Technical Pre-Sales Lead

Wipro Technologies (Global System Integrator) - Client: Best Buy
2012 - 01.2016

Bachelor of Electrical & Electronic Engineering - Electrical And Electronic

Anna University
THANIGAIVEL PARAMASIVAM