Tamara Fusick
Calgary,Canada
Summary
Senior business development executive with over 15 years of experience in various industries, including consumer products, packaged goods, healthcare, and hospitality. Skilled in high-level business, marketing, and sales strategies. Adept at working with group purchasing organizations and possesses exceptional networking and relationship-building abilities. Known for competitive growth, initiative, and a proven track record of driving growth and fostering strong client relationships. Excels as a negotiator and communicator. Strategic thinker with expertise in market analysis, negotiation, and partnership development. Strong focus on team collaboration and delivering on objectives while adapting to changing needs.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Director of Business Development
Cascadia Motivation
08.2024 - Current
- Established, initiated and optimized business development strategies based on company targets, industry buyers, market data, and budget factors.
- Led change and transformation across business areas to deliver benefits and align company resources.
- Enhanced company's market presence through targeted networking events and relationship building.
- Implemented Salesforce as an administrator and redesigned and customized our platform for our work and sales flow.
- Championed organizational change initiatives that resulted in streamlined operations and significant cost savings for the company through memberships, conferences and technology.
- Managed a cold calling schedule and email marketing of 30 per day.
- Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
Senior Key Account Manager
Groupex Canada
04.2023 - 06.2024
- Conducted regular account reviews to identify areas for improvement or potential risks, taking corrective action as needed.
- Developed comprehensive account plans for strategic growth, resulting in 56 new accounts in my first year.
- Established trust among clients by demonstrating extensive knowledge our cost savings portfolio, saving an average new account 18%.
- Streamlined internal workflows by collaborating closely with support teams such as marketing, sales operations to introduce a new CRM system.
- Played a key role in company growth by identifying and pursuing opportunities for expansion into new markets and industries, this resulted in 21 new accounts within my territory.
Director of Business Development
Complete Purchasing Services & QUASEP
01.2017 - 02.2023
- Proactively canvased healthcare customers to find viable commercial opportunities in support of our multiyear strategic TPV growth.
- Lead sales process including business analysis, solution design, proposal, and presentation stages through to a signed contract and successful opening while maintaining salesforce.
- Increased client base by developing and implementing effective business development strategies, added 46 new CPS accounts and 58 new QUASEP accounts.
- Created new total purchase volume spend of 20M + annually, adding 16% to our revenue stream.
- Developed strategy for market penetration and growth using our key eCPS Technology, functionalities, capabilities, and programs
- Developed long-term contracts to clients increasing their commitment from average of 3 to 5 years, leading industry standard over 2 years.
- Transitioned clients to local account managers in preparation for seamless move, executed set up on eCPS, our web-based multi-distributor purchasing platform responsible for new vendor set ups, credit approvals and completion of all order guides
- Aggressively searched for new business opportunities in nontraditional healthcare segments including Shelter's, Food Banks, Day Cares, inclusive of vending and coffee businesses
- Business planning, mentoring a team of three account managers to increase profitability, and maximize customer satisfaction
Key Account Manager - Western Canada
Weston Bakeries
02.2014 - 01.2017
- Supplied sales, promotional & marketing support to assigned Key Accounts to enhance sales revenues, profit levels & relationships
- Work closely with management at assigned Key Accounts to implement develop & successfully 'bakery solutions.'
- Strengthened client relationships by consistently meeting their needs and expectations.
- Develop a thorough working knowledge of all Weston Fresh and Frozen Bakery products and programs.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting strategic partnerships.
- Managed customer agreement, contracts, and financials.
- Approved all rebates and incentives.
- Achieved and exceeded targeted revenue 13% in my first year and 21% in year two.
- Created choice and pricing on RFPs for provincial and federal government, awarded 90% under my submissions.
Education
Certificate - Sales, Distribution, and Marketing Operations, General
Mount Royal University
Calgary, AB01.2002
High School/Secondary Diploma & Certificates -
Lord Beaverbrook High School
Calgary, AB01.1990
Skills
- Strategic Project Planning
- Market Research
- Data-Driven Problem Solving
- Effective Solution Development
- Skilled in Negotiation Processes
- Data Analysis Expertise
- Client Interaction Strategies
- Relationship Management Expertise
- Experienced in CRM Systems
- Effective Communication
- Leadership in Sales Development
Accomplishments
- Spearheaded CRM and capture strategy in 2024/2025. Designed work flow and sales standards increasing customer retention by 60%.
- Increased customer base by 55% by expanding market to include rehabilitation centers, non-for profit shelter's and daycare facilities nationally.
Certification
- MS Excel and Office Learning Services Continuing Education Certificate
- The Art of Sales and Negotiations – Mount Royal University Certificate
- Miller Heiman Group Certified Professional in Strategic Selling® and Conceptual Selling® – Miller Heiman Group.
- Leading Effective Meetings - CL Network Certificate
- The Challenger Sale Training Course Certificate – Corporate Executive Board (CEB)
- Salesforce Certified Administrator - Salesforce.
- St. John Ambulance – CPR Level C – Inter. First Aid Cert.
- Zoominfo - Co-pilot Cert.
Timeline
Director of Business Development
Cascadia Motivation
08.2024 - Current
Senior Key Account Manager
Groupex Canada
04.2023 - 06.2024
Director of Business Development
Complete Purchasing Services & QUASEP
01.2017 - 02.2023
Key Account Manager - Western Canada
Weston Bakeries
02.2014 - 01.2017
Certificate - Sales, Distribution, and Marketing Operations, General
Mount Royal University
High School/Secondary Diploma & Certificates -
Lord Beaverbrook High School
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