Sucheta Mehra
Brampton,ON
Summary
Senior Manager with over 12 years of experience in digital program management and performance marketing. Specializes in developing direct-to-consumer strategies and leveraging performance metrics to drive significant growth. Demonstrated success in process improvement and building cross-organizational relationships to enhance business outcomes. Proven ability to lead teams and deliver projects efficiently while implementing innovative solutions to boost productivity. In the last 12 months, lifted awareness and POS through retail-focused, strategic influencer partnerships.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Sr. Ecommerce & Digital Programs Manager
BISSELL Canada
12.2019 - Current
- Led Canada's DTC business for BISSELL, managing 10+ digital service vendors and a $3M performance marketing budget.
- Oversaw lifecycle management of 250+ products, coordinating yearly launches and pricing strategies.
- Collaborated with category marketers to establish annual promotional calendars and key event pricing strategies.
- Forecasted market trends and coordinated with supply chain for timely inventory management.
- Utilized data analytics and AI platforms to optimize conversion rates and identify growth opportunities.
- Partnered cross-functionally with Consumer Care, Marketing, Legal, and IT to enhance D2C performance.
- Aligned promotions and sales strategies with retail.ca account managers to mitigate pricing conflicts.
- Reported weekly POS, monthly financials, and KPIs to senior management while managing budget allocations.
- Led and scaled up full-funnel influencer marketing strategies and creative campaigns to drive omnichannel business impact. 100+ partnerships, 20M+ views YTD, and POS lift on Retail.ca.
Content and Campaign Marketing (North America)
SIGMA Estimates LLC
01.2019 - 12.2019
- Collaborated with software developers to create digital content addressing customer challenges.
- Executed integrated marketing campaigns utilizing email, text messaging, and tech support for acquisition.
- Applied UX research and Service Design principles to develop a profitable SaaS onboarding plan.
- Participated in media platforms including business.com, Quora, and Reddit to enhance visibility.
Sr. Marketing Coordinator
Aversan
03.2017 - 12.2018
- Executed marketing campaigns for Aerospace and Medical device products, increasing brand visibility and market penetration.
- Managed inventory of promotional materials and developed core messaging formats for consistent brand representation.
- Led internal communications program to enhance brand value and engagement through employee advocacy efforts.
Digital Marketing Specialist
Grasshopper Solar
01.2016 - 02.2017
- Collaborated with third-party agency under Director of Marketing to manage PPC campaigns across Facebook, Google, Twitter, LinkedIn.
- Optimized digital channels to boost traffic, enhance user engagement, and minimize churn rates.
- Executed paid search campaigns; conducted A/B testing and designed customized landing pages.
- Monitored key performance indicators for continuous improvement; measured and communicated results.
- Prepared reports for goals tracking, revenue tracking, and analyzed web metrics.
- Enhanced website user experience through strategic design updates and content improvements.
- Strengthened online presence by crafting engaging social media content across multiple platforms.
Digital Marketing Consultant
Independent Contractor
01.2011 - 02.2016
- Executed tailored digital marketing campaigns for global clients using Google Ads, Facebook Ads, and LinkedIn to maximize reach and ROI.
- Optimized SEO strategies to enhance client visibility and drive organic traffic across international markets.
- Developed comprehensive analytics reports and conducted performance reviews, providing actionable insights for campaign refinement.
- Planned and implemented customized drip campaigns to nurture sales funnels with qualified leads.
- Led teams in planning and executing project tasks, consistently meeting timelines and exceeding expectations.
- Facilitated client meetings to assess project needs, define professional requirements, and determine optimal courses of action.
Education
Diploma - User Experience Design and Digital Marketing
Red Academy
Toronto, ON, Canada08.2017
MBA - Marketing
IMT Ghaziabad
Ghaziabad, India08.2013
Bachelor of Engineering - Electronics and Communications
Rajasthan University
Rajasthan, India08.2009
Skills
- Team leadership
- Omnichannel marketing
- Go-to-market strategy
- Strategic planning
- Influencer marketing
- Budget management
- Performance marketing
- E-commerce strategy
Certification
- AI in marketing (IBM SkillsBuild)
- Advertising on TIKTOK (LinkedIn)
- Working in a Digital World: Professional Skills (IBM SkillsBuild)
- Remarketing Strategies with Google Ads and Analytics (LinkedIn)
- OMCA Certification for Digital Marketers (LinkedIn)
- The Data Science of Retail, Sales, and Commerce (LinkedIn)
- User Experience Design Fundamentals (IBM SkillsBuild)
- Project Management Fundamentals (IBM SkillsBuild)
Timeline
Sr. Ecommerce & Digital Programs Manager
BISSELL Canada
12.2019 - Current
Content and Campaign Marketing (North America)
SIGMA Estimates LLC
01.2019 - 12.2019
Sr. Marketing Coordinator
Aversan
03.2017 - 12.2018
Digital Marketing Specialist
Grasshopper Solar
01.2016 - 02.2017
Digital Marketing Consultant
Independent Contractor
01.2011 - 02.2016
Diploma - User Experience Design and Digital Marketing
Red Academy
MBA - Marketing
IMT Ghaziabad
Bachelor of Engineering - Electronics and Communications
Rajasthan University