
Marketing and communications professional with hands-on experience developing and managing digital content, social media platforms, websites, and community-facing campaigns across non-profit, public-sector–adjacent, and community-based organizations. Deeply motivated by working in environments that serve the public good, promote access to information, and support inclusive, multicultural communities. Proven ability to translate organizational goals into clear, engaging messaging supported by data and performance insights. Experienced in coordinating events, managing cross-functional stakeholders, and maintaining brand consistency across platforms. Brings a strong service orientation, sound judgment, and a demonstrated commitment to promoting diverse voices, cultural engagement, and community connection.
• Supported internal and external communications in a healthcare setting, ensuring clarity, accuracy, and professionalism
• Supported strategy development to achieve a $100K efficiency target, focusing on digital intake optimization
• Prepared summaries and reports to support project follow-up and decision-making
• Assisted with planning, coordination, and execution of initiatives, meetings, and events involving multiple stakeholders
• Prepared written summaries, reports, and documentation to support decision-making and follow-up
• Maintained organized records and handled confidential information with discretion
• Led cost-sharing initiatives with partnering organizations and organization-wide SEO improvements, achieving
• Balanced multiple priorities in a fast-paced, service-oriented environment
• Led end-to-end marketing and communications initiatives, including designing marketing materials, managing brand messaging, and supporting customer acquisition efforts
• Created, managed, and analyzed social media accounts on Facebook, Instagram, and TikTok, developing content calendars, publishing posts, monitoring engagement, and adjusting content strategy based on performance trends
• Designed and launched the company website (VancouverNewFence.ca), structuring content, writing copy, and ensuring clear, accessible presentation of services and contact information
• Developed written and visual content aligned with brand tone, including promotional posts, service descriptions, and customer-facing materials
• Monitored basic performance metrics (engagement, inquiries, reach) to evaluate effectiveness of digital channels and inform adjustments
• Coordinated marketing efforts with sales operations to ensure consistent messaging across platforms
• Balanced marketing responsibilities with team leadership, scheduling, and daily operations in a fast-paced environment
• Led the E-Sports department, organizing and hosting competitive gaming and community events, including event planning, scheduling, promotion, and on-site coordination
• Managed and coordinated ~20 department members, assigning operational duties, setting timelines, and ensuring smooth execution of events and initiatives
• Created digital content and managed social media accounts across WeChat Public Account, Bilibili, and RedNote, developing posts, visuals, and event promotions tailored to each platform
• Planned content calendars and monitored engagement to refine messaging and increase participation
• Led fundraising events with cross-functional teams to support the Canadian Ovarian Cancer Society
• Communicated and collaborated with other UTCA departments and external sponsors, supporting cross-functional coordination and partnership needs
• Represented the department professionally in meetings and public-facing communications
• Analyzed data related to a proposed new product category and identified key trends and insights
• Produced clear reports and presentations for senior stakeholders to support evidence-based decisions
• Synthesized complex information into accessible, audience-appropriate messaging
• Supported reporting and measurement processes to evaluate potential impact and performance
• Served as a youth ambassador, advising library staff on services and programming relevant to teens
• Collaborated with peers to plan and lead library events and programs for the community
• Participated in monthly meetings and additional planning sessions to support outreach initiatives
• Assisted with promotion and delivery of programs, ensuring accessibility and engagement
• Developed teamwork, leadership, and community-focused communication skills
Social media strategy, content creation, and community management (Facebook, Instagram, TikTok, WeChat, Bilibili, RedNote)
Website creation, copywriting, and digital content management
Editorial calendars, campaign coordination, and deadline management
Proficiency in tools such as Google Workspace, MS Office, Miro, Canva, Adobe Acrobat, generative AI, and CRM tools such as Salesforce
Data-informed reporting, analytics, and performance evaluation
Email marketing, newsletters, and external communications
Event planning, coordination, and on-site execution
Stakeholder engagement, cross-department collaboration, and sponsor communication
Clear, accessible public-facing writing and storytelling
Strong judgment, initiative, and attention to detail
Service-oriented approach aligned with public-sector values