Sompong Medina
Corona
Summary
Dynamic Product Manager at Beckman Coulter, Inc. with expertise in immunoassay IVD product management and cross-functional team leadership. Proven track record in driving successful global product launches and enhancing market share through strategic marketing initiatives. Recognized for problem-solving abilities and fostering collaboration, ensuring alignment with business objectives and customer needs.
Overview
18
18
years of professional experience
Work History
Product Manager
Beckman Coulter, Inc.
Brea
02.2023 - Current
- Partnered cross-functionally with sales, marketing, and customers to identify product gaps and inform portfolio strategy.
- Supported global product launches and lifecycle management for immunoassay assays in tumor markers, thyroid, and bone metabolism, including IVDR compliance.
- Collaborated with clinical and marketing teams to shape product positioning and develop solution-selling tools.
- Led cross-functional initiatives involving regulatory submissions, field actions, supply chain continuity, and product discontinuations.
- Contributed to scientific publications and regulatory responses, strengthening product credibility and supporting market access.
- Delivered key milestones for both new and legacy products, ensuring alignment with business objectives and customer needs.
- Recognized by peers and leadership for being proactive, collaborative, and dependable in a fast-paced, regulated environment.
Marketing Manager
Beckman Coulter, Inc.
Brea
03.2020 - 02.2023
- Developed and executed marketing strategies to grow market share across direct and distribution channels for new and existing instruments and assays.
- Analyzed market trends, customer insights, and competitor activity to identify opportunities and guide strategic direction.
- Created lifecycle marketing programs to support onboarding, engagement, and retention across the product portfolio.
- Collected and applied voice of customer and sales feedback to develop impactful sales tools and marketing content aligned with revenue and launch goals.
- Collaborated with subject matter experts to create and maintain technical and commercial presentation materials.
- Applied best practices to product launch planning, improving new product revenue performance and market adoption.
- Developed pricing strategies for new product introductions and optimized pricing for existing offerings.
- Evaluated product performance and revenue trends to support demand planning and forecasting.
- Communicated marketing performance and initiative outcomes to leadership through reports and presentations.
- Built and led a high-performing team by fostering collaboration, coaching talent, and strengthening cross-functional relationships.
Senior Development Scientist
Beckman Coulter, Inc.
Brea
09.2012 - 03.2020
- Led small to mid-scale technical projects focused on resolving product issues and improving reagent performance; provided regular updates to senior leadership.
- Managed cross-functional teams to troubleshoot and resolve complex challenges in immunochemistry reagent development.
- Planned and facilitated daily and weekly project meetings to align goals, track progress, and ensure timely execution.
- Collaborated with marketing, quality, and regulatory teams to manage product recalls, conduct risk assessments, and implement targeted communication plans.
- Designed and analyzed experiments using DOE methodologies and statistical software to support FDA 510(k) submissions.
- Maintained Quality Management System documentation across U.S. and international sites, achieving 100% compliance.
- Oversaw technical study design, execution, and documentation to meet project objectives and regulatory requirements.
Development Scientist
Beckman Coulter, Inc.
Brea
01.2008 - 09.2012
- Led cross-functional projects to resolve technical issues, improve reagent performance, and support regulatory submissions.
- Designed and executed studies for new and existing product claims, including FDA 510(k) submissions.
- Authored SOPs in compliance with CLSI guidelines (EP5, EP6, EP7, EP9, EP15, EP17, EP34, EP35, EP37).
- Managed CAPAs and collaborated with Quality and Regulatory Affairs to address product issues and recalls.
- Identified project risks and mobilized resources to ensure timely completion of objectives.
- Maintained QMS documentation across global sites with 100% compliance.
- Facilitated team meetings to align on goals, track progress, and drive execution.
Clinical Genetics Lab Associate
Ambry Genetics
Aliso Viejo
03.2007 - 01.2008
- Extracted patient DNA from various specimen types (blood spots, saliva, prenatal) for CFTR gene sequencing and analysis.
- Performed PCR testing using clinically approved primers for diagnosing Cystic Fibrosis and related conditions.
- Revised departmental SOPs to align with CLSI guidelines and ensure regulatory compliance.
Education
B.S. - Biological Sciences
California State University
Fullerton, CA06.2005
Skills
- Immunoassay IVD product management
- Resource management
- Project management
- Customer relationship management
- Market research and trend analysis
- Financial forecasting and analysis
- Cross-functional team management
- Team building and mentorship
- Clinical assay product development
- Regulatory compliance
- Product lifecycle management
- Data-driven decision making
- Technical documentation
- Problem solving
- Product issue resolution
Certifications And Awards
- 03/01/21, Certified Associate in Project Management (CAPM), Project Management Institute
- 03/01/22, Beckman Coulter Marketing Manager of the Year for 2021
Timeline
Product Manager
Beckman Coulter, Inc.
02.2023 - Current
Marketing Manager
Beckman Coulter, Inc.
03.2020 - 02.2023
Senior Development Scientist
Beckman Coulter, Inc.
09.2012 - 03.2020
Development Scientist
Beckman Coulter, Inc.
01.2008 - 09.2012
Clinical Genetics Lab Associate
Ambry Genetics
03.2007 - 01.2008
B.S. - Biological Sciences
California State University
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