Tomoko Jenkins

• Led portfolio-level marketing and business strategy initiatives, driving sustainable growth through strategic planning, continuous optimization, and adoption of innovative technologies and approaches.
• Developed B2B portfolio and go-to-market strategies based on data-driven analysis, market research, and competitive intelligence to support product lifecycle decisions.
• Partnered closely with cross-functional teams including Product Management, Sales, R&D, Regulatory, and IT to align portfolio strategy across the full product lifecycle—from launch through growth, optimization, and phase-out.
• Provided strategic insights and recommendations to senior stakeholders to support prioritization, investment decisions, and long-term portfolio planning.

Portfolio & Lifecycle Strategy

• Managed product and portfolio performance using market trends, customer insights, and quantitative analysis to identify growth opportunities and lifecycle risks.
• Supported new product introductions, line extensions, and lifecycle optimization initiatives through structured planning and cross-functional execution.
• Drove continuous portfolio improvement initiatives by translating market feedback and performance data into actionable recommendations.

Digital & Performance Marketing (B2B)

• Led global digital marketing initiatives supporting portfolio objectives, including SEM, PPC bid management, display advertising, and performance optimization across international markets.
• Improved marketing effectiveness through A/B testing, conversion rate optimization (CVR), and advanced digital analytics.
• Owned SEO strategy including keyword research, on-page and off-page optimization, and SEO content development to strengthen product visibility and demand generation.
• Executed integrated digital strategies across web, mobile, social media, and email marketing channels to support product awareness and lead generation.

Content, Messaging & Commercial Enablement

• Defined product messaging and value propositions aligned with portfolio strategy and lifecycle stage.
• Oversaw web content optimization, creative development, and messaging frameworks to ensure consistent and compliant communication.
• Managed multilingual marketing assets and websites (Japanese, Korean, and English) to support regional and global portfolio needs.

Cross-Functional & Vendor Leadership

• Led cross-functional project teams to execute integrated marketing and portfolio initiatives on time and within scope.
• Acted as primary liaison with external partners including advertising agencies, creative vendors, and development teams to deliver complex projects efficiently.
• Ensured alignment between marketing, IT, and digital platforms to support scalable and data-driven portfolio management.

Digital Transformation & IT Leadership

• Served as Head of IT, driving digital transformation initiatives that improved marketing effectiveness and operational efficiency.
• Led end-to-end implementation of new tools and systems—from research and pilot testing through deployment—supporting portfolio analytics and lifecycle management.
• Strengthened the digital infrastructure by bridging marketing and IT to enable data-driven decision-making.

Global & Cross-Cultural Collaboration

• Supported global and regional projects by leveraging strong cross-cultural communication skills.
• Collaborated with international teams using Japanese, Korean, and English to execute portfolio and marketing initiatives.
• Managed multilingual digital channels, social media, and marketing content in compliance with regional requirements.

• Monitored and analyzed monthly inbound inquiries across B2B and B2C segments, supporting lead generation and sales activities.
• Supported continuous improvements to website functionality, design, and usability to enhance customer experience and engagement.
• Executed and supported website-based marketing campaigns to promote products and services.
• Maintained and updated website content with new products, services, and pricing information.
• Conducted market and product research to support new service development and competitive positioning.
• Coordinated and negotiated with new vendors, supporting contract execution with service providers.
• Assisted in onboarding and launching new services and offerings in alignment with brand objectives.
• Supported pricing reviews and adjustments based on market conditions and competitive analysis.
• Collaborated with Sales teams by participating in sales meetings and providing marketing insights.
• Maintained and updated Salesforce (CRM) data to ensure accuracy of leads, opportunities, and campaign tracking.
• Researched IT infrastructure and internet server market trends to support service positioning and campaign planning.
• Coordinated with internal stakeholders and corporate authorities to obtain approvals for new marketing campaigns and initiatives.
• Created service description and informational web pages to clearly communicate value propositions to customers.
• Supported competitive pricing analysis to maintain market competitiveness.
• Assisted in data collection and analysis to evaluate campaign performance and business trends.