Summary
Overview
Work History
Education
Languages
Timeline
Professional Highlights
Disruptiveinterests
Professional Highlights
Generic

Soma Maitra

Delta,BC

Summary

Having toughened up early in the boot camps of Marketing, Sales, Business/Digital transformation and P&L Management, I have been a part of building businesses
from scratch and delivering hard business results. Leading and mentoring large, cross functional teams through the peaks and troughs of business cycles, makes me thrive. From plush CXO/Board meetings to chatting up with the real consumer, or a rustic retailer, keeps my feet on the ground. I strongly believe in influencing people by action orientation, practicable innovation, inspiration and above all making work fun. An adventure lover and a people’s person, I love building relationships at work and outside of it.

Overview

27
27
years of professional experience

Work History

Co Founder

The Go To Market Company
10.2022 - Current

Co-founded and spearheading a consumer-first Go-to-Market company, we're the secret sauce behind brands that want to make it big in India. From ideation to delivery, we streamline the entire journey with our blend of consulting magic, sales wizardry, and supply chain finesse. Our goal? To make sure your product lands in consumers' hands without a hitch. We are 430 people strong with 18 distribution centres across India with 2 mil sq ft of warehousing space.

Our mission is simple: tailor-made solutions for every step of the Market Expansion Services value chain across India and South Asia. From sourcing and market research to marketing, sales, warehousing, logistics, and after-sales – we’ve got it all covered. We help both Indian and global brands thrive through our two specialized Business Units, pushing their expansion to the next level.

And this year, we’re taking it up a notch by listing our Consulting & Supply Chain Arm on the Bombay Stock Exchange in the SME category.

VP & HEAD - INNOVATION & INCUBATION, GROCERY BUSINESS

RELIANCE RETAIL
05.2019 - 10.2022
  • Driving Strategic CXO Projects for the Value Format grocery business; working in the growth engine-room of Reliance Retail Ltd
  • Leading ideation and execution of initiatives across 10+ categories such as staples, general merchandise, electronics, FMCG etc
  • Launched pilots for first-mover categories such as Salons, Indoor Greens, Pet Foods and OTC medicines to enrich supply & improve customer experience at a national level in future
  • Conceptualized marketing initiatives - unlocking the power of community, digital & influencer marketing for the growth/outreach programs
  • Working on the new Ecommerce platform up-gradation, alternate modes of ETailing, conceptualizing new supermarket formats, and also responsible for revenue from allied income business as an additional role.

CHIEF - MEMBERSHIP & COMMUNITY CONNECT, SMALL FORMAT STORES

FUTURE RETAIL LTD
08.2017 - 05.2019
  • Leading the Membership Business with end-to-end management of Member Life Cycle: acquisition, retention, value-enhancement through analytics with overall P&L objectives delivery for Members
  • Driving business for future 'Members Only' stores in form of large brands - Easy Day, Nilgiris, Heritage and Food World - that contribute INR 2500Cr with geographical footprint of 1000+ stores across India
  • Membership turnover holds ~65% share in total business for Future Group Retail.

SVP & NATIONAL HEAD AGENCY CHANNEL

STAR UNION DAICHI LIFE INSURANCE
01.2017 - 06.2017

CHIEF - NATIONAL SALES & FRANCHISE OPERATIONS

BIG BAZAAR, FUTURE GROUP INDIA
01.2015 - 09.2016
  • Leading Sales, Operations and Franchising for Future Retail's Assisted E-tailing Business and first of its kind Big Bazaar Direct & Alternate Channels for FMCG.

NATIONAL SALES HEAD, & HEAD - L& D AND CUSTOMER EXPERIENCE

TUPPERWARE BRANDS
08.2005 - 01.2015
  • Was part of the decade-long 10X growth journey, handling a business of INR 850Cr in the terminal role
  • Started as Associate Sales Development Manager with concentration in Eastern and North-Eastern India before moving to a similar role in the key Western region market, eventually leading the entire region covering states such as Madhya Pradesh, Gujarat, Maharashtra and Goa, before moving to a Zonal role
  • Post the Zonal Head leading Northern & Western India, the final role was as National Sales Head, L&D and Customer Experience for Tupperware Brands in India.

Marketing Support Manager

Reliance Communications
09.2004 - 07.2005

Marketing Manager

IFB Industries
11.2003 - 08.2004

Sales Manager

Hyatt Hotels Corporation
01.2002 - 01.2003

Territory Head (P& L 5 Branches in Kolkata)

Pentasoft Technologies Limited
06.1997 - 01.2002

Education

ACC Executive & Leadership Coach -

ICF Certified
01.2021

EPBM, Executive Program in Business Management -

Indian Institute of Management, Calcutta
08.2008

BA, Hospitality /General Management -

Robert Gordon University
06.1997

Languages

English
Native or Bilingual
Hindi
Full Professional
Bengali
Full Professional

Timeline

Co Founder

The Go To Market Company
10.2022 - Current

VP & HEAD - INNOVATION & INCUBATION, GROCERY BUSINESS

RELIANCE RETAIL
05.2019 - 10.2022

CHIEF - MEMBERSHIP & COMMUNITY CONNECT, SMALL FORMAT STORES

FUTURE RETAIL LTD
08.2017 - 05.2019

SVP & NATIONAL HEAD AGENCY CHANNEL

STAR UNION DAICHI LIFE INSURANCE
01.2017 - 06.2017

CHIEF - NATIONAL SALES & FRANCHISE OPERATIONS

BIG BAZAAR, FUTURE GROUP INDIA
01.2015 - 09.2016

NATIONAL SALES HEAD, & HEAD - L& D AND CUSTOMER EXPERIENCE

TUPPERWARE BRANDS
08.2005 - 01.2015

Marketing Support Manager

Reliance Communications
09.2004 - 07.2005

Marketing Manager

IFB Industries
11.2003 - 08.2004

Sales Manager

Hyatt Hotels Corporation
01.2002 - 01.2003

Territory Head (P& L 5 Branches in Kolkata)

Pentasoft Technologies Limited
06.1997 - 01.2002

ACC Executive & Leadership Coach -

ICF Certified

EPBM, Executive Program in Business Management -

Indian Institute of Management, Calcutta

BA, Hospitality /General Management -

Robert Gordon University

Professional Highlights

  • Part of the Chairman's Club, a talent development initiative at Future Group
  • Marked as 'Future Leader' at the Tupperware Brands (Global). Part of their first ever talent management project initiative called 'Zenith'
  • Bitten by the entrepreneurial bug, co-founded Proburst - a sports nutrition company with a complete range of nutrition and fitness supplements, in 10/2016

Disruptiveinterests

  • Champion for causes related to women empowerment: anti-domestic violence movement, mentoring of young women leaders.
  • Volunteer for OXFAM International - NGO fighting to eradicate poverty and illiteracy. Two Oxfam trails -100kms in 48hours. (2017, 2018)
  • Interior Designer by passion, home featured in the Goodhomes magazine, 05/2019 issue.
  • Experimental chef - at all times & lover of everything food.
  • Trained at design thinking and use it as an approach to life and work solutions.
  • Adventure lover - Sky Diving, Oxfam trails, Water Sports, Treks, backpacking & solo trips.

Professional Highlights

  • Part of the Chairman's Club, a talent development initiative at Future Group
  • Marked as 'Future Leader' at the Tupperware Brands (Global). Part of their first ever talent management project initiative called 'Zenith'
  • Bitten by the entrepreneurial bug, co-founded Proburst - a sports nutrition company with a complete range of nutrition and fitness supplements, in 10/2016
Soma Maitra