Sofia Laftsidis
Toronto
Summary
Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Blue Ant Media
06.2023 - Current
- Planned and executed internal and external marketing events for the Toronto Home Shows, Cottage Life Shows, and Seasons Christmas Show.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Composed daily posts for social media and helped build corporate presence on Facebook and Instagram.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
Show Administrator
Blue Ant Media
08.2022 - 06.2023
- Working with the Consumer Show Team for the Cottage Life & Seasons Christmas Shows providing administrative support to upper management
- Answer incoming emails promptly or directs them to appropriate employee
- Coordinate and create content for associated social media pages
- Assisting with event planning for upcoming shows
Administrative Assistant
Mayfair Clubs
09.2021 - 08.2022
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Executed record filing system to improve document organization and management.
- Successfully managed information using CSI software, including member records and billing with 100%
accuracy
Marketing Manager
Thornhill Soccer Club
03.2021 - 03.2022
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Camp Coordinator
TAC Sports-Toronto Athletic Camps Inc.
04.2021 - 08.2021
- Recorded attendance and contacted parents regarding absent campers.
- Created interesting and educational lesson plans and implemented activities while engaging with children.
- Led groups of children safely through variety of camp activities.
- Maintained camper files, properly storing and maintaining personal information.
Teaching Assistant
Polka Dot Preschool
11.2020 - 04.2021
- Assisted teachers with classroom management and document coordination to maintain positive learning environment.
- Supported classroom activities, tutoring, and reviewing work.
- Assisted in maintaining engaging and respectful educational environment by promoting discipline and cooperation.
Gymnastics Instructor
Shining Star Athletics
02.2019 - 03.2020
- Maintained fun-filled atmosphere with class participants while remaining professional and focused on achievement.
- Promoted stretching, mobility work, and proper form to help athletes safely build strength.
- Developed lesson plans and routines for individual students to meet personal goals and abilities.
- Arranged and maintained gym equipment.
Food and Beverage Attendant
Diamondback Golf Club
05.2019 - 08.2019
- Maintained clean and organized restaurant to comply with hygiene and health regulations.
- Collaborated with other food and beverage attendants to provide prompt, smooth and excellent service.
- Operating the beverage cart to provide drinks/food to members and receiving payments.
- Bartending and serving in the banquet halls during events.
- Cash handling duties and documenting as assigned or required.
Hostess
Marlowe Restaurant And Wine Bar
03.2016 - 08.2018
- Greeted customers warmly upon arrival and provided friendly and warm presence throughout dining experience.
- Took reservations and to-go orders by phone, answered customer questions, and informed of accurate wait times.
- Answered customer questions about hours, seating, and menu information.
- Supported servers, food runners, and bussers with keeping dining area ready for every guest.
Education
Post-Graduate Certificate - Digital Marketing
York University
Toronto, ON11.2022
Bachelor of Arts - Sociology And Education
Wilfrid Laurier University
Waterloo, ON04.2020
High School Diploma -
Cardinal Carter Academy For The Arts
Toronto, ON06.2016
Skills
- Campaign Management
- Adobe Creative Suite
- Digital Marketing
- Microsoft Word
- Web Site Content
- Microsoft Excel
- Adobe Systems Adobe Photoshop
- Event Planning
- Critical Thinking
- Copywriting
Certification
- Digital Marketing, York University
- Hootsuite Social Marketing, Hootsuite Academy
- Google Ads Search, Google
- Smart Serve, Smart Serve Ontario
- First Aid & CPR Certification (Level C), Red Cross
- High Five-Principles of Healthy Child Development, City of Markham
Timeline
Marketing Coordinator
Blue Ant Media
06.2023 - Current
Show Administrator
Blue Ant Media
08.2022 - 06.2023
Administrative Assistant
Mayfair Clubs
09.2021 - 08.2022
Camp Coordinator
TAC Sports-Toronto Athletic Camps Inc.
04.2021 - 08.2021
Marketing Manager
Thornhill Soccer Club
03.2021 - 03.2022
Teaching Assistant
Polka Dot Preschool
11.2020 - 04.2021
Food and Beverage Attendant
Diamondback Golf Club
05.2019 - 08.2019
Gymnastics Instructor
Shining Star Athletics
02.2019 - 03.2020
Hostess
Marlowe Restaurant And Wine Bar
03.2016 - 08.2018
Post-Graduate Certificate - Digital Marketing
York University
Bachelor of Arts - Sociology And Education
Wilfrid Laurier University
High School Diploma -
Cardinal Carter Academy For The Arts
- Digital Marketing, York University
- Hootsuite Social Marketing, Hootsuite Academy
- Google Ads Search, Google
- Smart Serve, Smart Serve Ontario
- First Aid & CPR Certification (Level C), Red Cross
- High Five-Principles of Healthy Child Development, City of Markham
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