SMRITI RAJAN
Toronto,Ontario
Summary
Highly ambitious and motivated professional with 7+ experience in Content Development & Marketing; Digital Media; Corporate Security; and Public Policy in the wider international arena. Well-versed with public sector, think-tanks and corporate work flows.
Overview
8
8
years of professional experience
Work History
Senior Writer - Production
Anteriad
01.2020 - Current
- Managing a group of the 14-member content team by setting content goals, developing strategies, building workflows, establishing brand guidelines, and creating a roadmap to maximize content marketing effectiveness.
- Developing, editing and publishing compelling content through a variety of mediums like Blogs, Landing Pages, Ad Copies, White Papers, eBooks, Infographics, Webinars, Direct Mail, etc. - across social media platforms (Facebook, Twitter, Instagram, LinkedIn and Medium).
- Planning and curating content for 60+ media properties across different industries - Technology, Crypto, Marketing, HR, Business, FinTech, Healthcare, Education, and Compliance, to cater to different target audiences globally.
- Translating marketing analytics into meaningful content edits, updates and optimizations for website content and B2B campaigns.
- Working with different business verticals to determine and implement the best content strategy for marketing campaigns of Fortune 500 clientele.
- Taking complex ideas and concepts and translating them to relatable and actionable copy for target audiences across all marketing channels.
- Working with the Demand Generation and Marketing teams to provide content analysis and strategies that align with higher business goals.
- Producing persona-based content for various stages of the funnel, including eBooks, white papers, case studies, live webinars, guides, videos, podcasts, etc.
- Collaborating with cross teams on subscription models, paid social media, ABM strategies, ads activations, B2B events, and media kits, providing strategic content layer across various marketing channels and platforms.
- Managing multiple projects simultaneously with departmental heads; and driving new initiatives for securing different revenue channels.
- Mapping user experience and usability, accessibility, and adhering to all data privacy concerns while addressing user needs with content that is 100% compliant with all the regional rules and regulations like GDPR, CAN-SPAM, CCPA, etc.
- Generating editorial calendars to schedule content posting, manage campaigns and track deadlines.
Global Security Coordinator - APAC
Linkedin (contractual)
Bangalore , Karnataka
06.2019 - 12.2019
- Provided operational support and advice to the leadership in strategic and tactical application for physical, and information security aspects through advisory briefs, and security incident reports.
- Created content for trainings programs, drills, and workshops.
- Produced original, creative content for promotional advertisements and marketing materials.
- Carried out multi-level communication across business functions with vendors, stakeholders, and department heads in APAC, EMEA, and North America.
- Documented security-related situations, and submitted in-depth reports to superiors.
Security Specialist - South Asia
International SOS & Control Risks
Mumbai , Maharashtra
12.2017 - 07.2018
- Led day-to-day development and delivery of content management, all-source intelligence production, security related assessments/advisory briefs to Fortune 500 clients, embassies and international assignees operating in the wider APAC region.
- Liaised with Regional Security Centres based out of Dubai, Singapore, Paris and Philadelphia with regard to incident reporting.
Administrative Coordinator/Public Relations Associate
British Council Library
New Delhi
12.2015 - 04.2016
- Maintained database of library resources and provided support to the procurement unit of South Asia, to develop promotional sales.
- Identify trends and customer needs, to develop forward-thinking strategies in support of PR activities.
- Coordinated book fairs, library events, and educational workshops, in support of outbound marketing strategies.
Global Research Analyst
International SOS & Control Risks
New Delhi
04.2015 - 11.2015
- Identified incidents and conducted in-depth analysis for churning out reports and news articles for uploading on the organization's website through Content Management System (CMS).
- Intelligence reporting - Created and maintained the Incident Management Database workbook entailing incidents majorly taking place in Middle East and North Africa (MENA) region.
Project Coordinator - Contractual
IIPA - Indian Institute of Public Administration
New Delhi
01.2015 - 03.2015
- Organized three national-level conferences and contributed in the formulation/implementation of policy initiatives for Digital India, Women empowerment through IT and Disaster Management programs.
- Evaluated project requirements and content standards for each project in order to produce high quality policy briefs and programme initiatives.
- Created and maintained project documentation to drive transparency with stakeholders.
Global Research Intern
IDSA - Institute for Defence Studies and Analyses
New Delhi
04.2014 - 12.2014
- Contributed to monthly/quarterly news journals and published event reports for the IDSA website.
- Social media promotion through live tweeting during security conferences and creating news feed on multiple social media platforms.
- Engaged in strategic communication with expatriates, politicians, security professionals, United Nations representatives and industry stalwarts with regard to event participation.
Education
Coursera Certification - Solving Public Policy Problems
University of California, Berkeley
Berkeley, CACoursera Certification - Specialization in Project Management
University Of California, Irvine
IrvineMaster of Arts - Public Administration & Policy
IGNOU
New DelhiPG Diploma - Human Resource Management
YMCA
New DelhiBachelor of Arts - Political Science
University of Delhi (Jesus & Mary College)
New Delhi Skills
- Content Development & Syndication
- Google Analytics & Amazon Alexa
- Editing and Proofreading
- Writing in multiple formats - Blogs, Landing Pages, Ad Copies, Newsletters, Emailers, Creative Abstracts,
- Search Engine Optimization
- Social Media Marketing & Management
- Editorial Calendars for Social Media Posting and Email Marketing
- Content Analysis for 500 client companies
- Technical Documentation
- B2B, B2C & Account Based Marketing
- Lead Generation & Audience Engagement
- Creative Collaboration & Brand Messaging
- Project Management
- Digital Content Generation with Content Management System (CMS) and Oracle Eloqua
- Business Development & Strategic Communication
- Microsoft Office Applications, Adobe and Canva
- Mapping tools (Visio, MapForge & Google Earth)
Accomplishments
- Authored a book titled "women empowerment strategies" and published research articles across platforms.
- Member of the Wikistrat Analytic Community since 2015.
- Organiser and participant in Annual West Asia Conference, South Asia Conference, Smart Republic 2015, Digital India and Women Empowerment seminar.
- Participant in the "India Disaster Management Plan" project with Apple Inc. (Cupertino, California).
- Health promoter and coordinator (Yoga & Ayurveda) with Indian Red Cross Society at New Delhi, India.
- Youth coordinator and community volunteer with American Red Cross Society at Los Angeles, California.
- Worked on temporary basis as Product development coordinator at a medium-size manufacturing unit in Los Angeles, California.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Senior Writer - Production
Anteriad
01.2020 - Current
Global Security Coordinator - APAC
Linkedin (contractual)
06.2019 - 12.2019
Security Specialist - South Asia
International SOS & Control Risks
12.2017 - 07.2018
Administrative Coordinator/Public Relations Associate
British Council Library
12.2015 - 04.2016
Global Research Analyst
International SOS & Control Risks
04.2015 - 11.2015
Project Coordinator - Contractual
IIPA - Indian Institute of Public Administration
01.2015 - 03.2015
Global Research Intern
IDSA - Institute for Defence Studies and Analyses
04.2014 - 12.2014
Coursera Certification - Solving Public Policy Problems
University of California, Berkeley
Coursera Certification - Specialization in Project Management
University Of California, Irvine
Master of Arts - Public Administration & Policy
IGNOU
PG Diploma - Human Resource Management
YMCA
Bachelor of Arts - Political Science
University of Delhi (Jesus & Mary College)
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