AAKRITI BAJEKAL

• Lead product marketing for SAIVA’s predictive AI platform, translating complex healthcare analytics into clear value propositions for skilled nursing and post-acute care providers.

• Drive go-to-market strategy for product features and updates, developing messaging, launch materials, and campaigns that support product adoption and market expansion.

• Plan and execute industry events, conferences, and webinars to increase brand visibility, engage healthcare leaders, and generate qualified leads.

• Develop and manage lead generation initiatives including digital campaigns, webinars, and targeted outreach to support pipeline growth.

• Create sales enablement assets—pitch decks, one-pagers, and product collateral—to support the sales team and strengthen customer engagement.

• Collaborate cross-functionally with product, clinical, and sales teams to refine positioning, align messaging, and communicate SAIVA’s impact on patient outcomes and operational efficiency.

• Led rebranding initiative of OJO Canada to Houseful, transitioning to dual mobile app and web strategy.
• Executed integrated campaigns and events, enhancing brand visibility and positioning.
• Achieved 33% app adoption within 60 days post-launch through targeted campaigns and strategic messaging.
• Led strategy, stakeholder alignment, and implementation of martech platforms (HubSpot, Shopify, SendGrid, Jira, Intercom), optimizing customer experience and e-commerce efficiency.
• Owned marketing automation integration roadmap, improving lead nurturing and engagement.
• Managed event-driven marketing campaigns and digital communications, enhancing brand visibility and supporting product launches.
• Collaborated with Sales Leadership to optimize lead-to-sale conversion through data-driven strategies.
• Developed and delivered training programs and marketing collateral for sales and customer service teams, enabling consistent messaging, improving customer engagement, and accelerating deal cycles.
• Managed the closure of a non-scalable product lines by analyzing ROI, securing leadership alignment, and redirecting budget to profitable growth areas.

• Optimized multi-channel acquisition campaigns across Google, Facebook, Radio, and Direct Mail, achieving growth targets.
• Collaborated with Product, IT, Customer Success, and Design teams to enhance landing pages, improving conversion rates by 20%.
• Implemented marketing automation tools (Marketo, Salesforce Marketing Cloud), streamlining the sales funnel and boosting conversions.
• Directed SEO and digital communications initiatives, increasing organic traffic and search visibility.

• Orchestrated client-facing events and integrated campaigns while collaborating with external vendors and agencies.
• Implemented martech platforms (HubSpot, Shopify, BigCommerce) to enhance customer experience and streamline e-commerce operations.
• Directed $100K monthly ad spend across digital channels, driving measurable ROI through targeted campaigns.
• Developed SEO strategies that improved product visibility, resulting in a 200% increase in web traffic.
• Designed automated workflows to boost customer engagement and operational efficiency.