Sio Kong Choi

Strategic planning and execution

• Transform business from B2C to C2B by proposing strategy to top management and drive 12 brands and platform team into action
• Successfully lead digital marketing projects by setting business objective, defining project scope, making project framework or roadmap, setting target, PIC and timeline and making dashboard to measure and improve

Marketing transformation (IT project and process management)

• Develop business from classical model to digital model by building an online platform from collecting user requests, aligning and prioritizing projects with business units, managing project change and risk and facilitating UAT and sign off
• Improve platform process for at least 7 key features by SIPOC and Swimlane to enhance user interface and experience

Data analysis and project control

• Analyze cost efficiency in digital advertising channels such as Facebook, Instagram, SEM and SEO that recommend the best cost proportion with balance in corporate strategy to those channels
• Manage customer life-time value in a digital platform that analyze and draw insight from Clickthrough rate, Daily active users, Monthly active users and Conversion rate and recommend the best platform activities in customer acquisition, retention and referral
• Design dashboard for projects and perform regular review to elicit business issues to owners to make improvement

Resource planning and budgeting

• Achieve profit margin by planning resource usage (from manpower to trucks) and manage cost from vendors

Process management

• Make satisfaction to clients and fulfill operation efficiency by tailor-made logistic solution (including SOP)

Quality control

• Reach good service level by training and case-study review to operation
• Improve vendors service quality by setting up review mechanism to closely follow up
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

Resource planning and budgeting

• Achieve cost and service efficiency in peak season by analyzing loading space, lead-time and operation resources in export, import and local network to cover over 100 service centres, 100 flights and 300 vehicles
• Make annual business forecast and set KPI to all service centres and distribution hub

Quality control and training

• Achieve KPIs in service centres and distribution hub (include lead time control, damage and lost rate) by providing solution to front line

• Created digital image files for use in digital and traditional printing methods.
• Completed final touches for projects such as images sizes and font selection.
• Developed creative design for print materials, brochures, banners, and signs.
• Met with customers to present mockups and collect information for adjustments.
• Implemented design feedback from customers and internal stakeholders to improve project outcomes.

• Scheduled office meetings and client appointments for staff teams.
• Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
• Assisted coworkers and staff members with special tasks on daily basis.