Dynamic and knowledgeable social media manager experienced in crafting and executing effective strategies across various social platforms. Possesses exemplary time management, organizational, and collaboration skills and is adept at handling multiple projects with precision. Drawing from a background in the costume industry for film and TV, adept at leveraging creativity and visual storytelling to enhance brand presence. Seeking a position where diverse skills and experience can drive business growth effectively.
Hi, I’m
Síne McEllin
Toronto,ON
Summary
Overview
10
years of professional experience
Work History
Ian Drummond Collection Inc.
Social Media & E-commerce Manger
07.2021 - Current
Job overview
- Managed inventory of over 3,000 individual products, including executing high-quality photography and editing techniques for each item's webstore page. Oversaw organization, storage and management of digital photo and video assets.
- Efficiently categorized products according to established criteria to enhance search functionality.
- Boosted online sales by implementing targeted marketing campaigns (blogs, E-newsletters, social media advertisements) and optimizing website content.
- Conducted market research and analysis to understand consumer behavior and pricing trends.
- Enhanced user experience with intuitive site navigation, compelling product descriptions, and visually appealing design elements.
- Implemented effective search engine optimization techniques to increase organic site traffic and improve keyword rankings.
- Established comprehensive social media strategy to promote products, expand brand presence and awareness and drive engagement while ensuring consistent voice and message across multiple platforms.
- Coordinated and executed themed photo and video shoots for store products, collections, and social media accounts, producing engaging visual content.
- Strong attention to detail ensuring professional online presence, including error-free copy, high-quality images, and consistent branding.
- Created comprehensive reports on social media and website performance, presenting data-driven insights. This includes leveraging Google Analytics to monitor effectiveness of online marketing strategies, website content and user experience.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages, as well as interacting with customers in real-time.
- Successfully built loyal following by consistently sharing valuable content that resonated with target audience. This tripled account following in two years and built community around our brand.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
Ian Drummond Collection Inc.
E-Commerce Assistant
05.2018 - 12.2019
Job overview
- Photographed merchandise and prepared written descriptions of items for sale on company webstore, optimizing performance by utilizing SEO techniques and keeping store up to date.
- Improved pricing strategies by analyzing market trends and competitor pricing data.
- Provided exceptional customer service through prompt response times, accurate information, and empathetic communication skills, answering all questions relating to products, policies and shipping methods as well as resolving all order-related issues promptly.
- Maintained accurate inventory records of hundreds of products, ensuring seamless order processing and shipment tracking.
- Packed, secured, labeled and applied postage to prepare items for shipment, reducing shipping errors by implementing thorough quality control system for outgoing orders.
4Life Natural Foods
Retail Buyer
04.2016 - 05.2018
Job overview
- Increased sales by building strong relationships with suppliers and negotiating better pricing, identifying new suppliers and vendors where relevant.
- Implemented efficient inventory management techniques as well as maintaining accurate inventory records through diligent data entry and updating.
- Developed comprehensive assortment strategy to maximize product variety and customer satisfaction.
- Identified new market trends and assessed competitor offerings regularly, proactively adjusting buying strategies to stay competitive.
- Enhanced store presentation by creating visually appealing merchandise displays, driving increased foot traffic and sales.
- Achieved increase in average transaction value by upselling complementary products and suggesting alternatives when required.
- Organized promotional events and in store demos that led to higher customer engagement and enhanced brand awareness.
- Monitored sell-through rates closely, making timely markdowns or promotions as necessary.
- Analyzed sales and inventory data to determine purchasing needs and reorder points, as well as collaborating with sales team to identify and fulfill customer product needs.
- Created hands-on training program for newly hired employees to acclimate each person to company policies and procedures and individual job duties.
- Streamlined receiving process for improved efficiency and time management in workplace while reducing errors and discrepancies by meticulously verifying shipment contents against purchase orders and invoices.
- Provided exceptional customer service by promptly addressing inquiries, resolving issues, and ensuring customer satisfaction.
N/A
Costume Professional
01.2014 - 12.2016
Job overview
- Experienced in diverse creative roles within costume department for film, television, and theatre, collaborating with prestigious employers like MGM, Wexford Festival Opera, and St. Patrick's Festival Ireland.
- Adept at creating visually cohesive narratives with strong understanding of colour, composition and aesthetics.
- Skilled at working independently and collaboratively in team environment.
- Self-motivated, with strong sense of personal responsibility.
- Managed budgets and timelines effectively, ensuring all department needs were completed on time and within budget constraints.
- Strong organizational skills with meticulous attention to detail.
- Adapted quickly to last-minute changes in design or cast requirements by efficiently adjusting costumes and schedules as needed.
Education
Udemy Canada
Online Accreditation from Digital Marketing
2024
University Overview
Shaw Academy Ireland
Online Accreditation from Social Media
2020
University Overview
IADT Dublin, Ireland
Bachelor of Arts from Design For Stage And Screen
2014
University Overview
Limerick College of Further Education Limerick, Ireland
Higher Education Certificate from Fashion Design
2010
University Overview
Skills
- Search Engine Optimization
- E-commerce Platforms (Shopify, Etsy, Grailed etc)
- Customer Service
- Marketing Strategy Development
- Order Management
- Merchandising
- Visual Storytelling
- Content Scheduling
- Email Campaigns
- Video Editing Abode Premiere & Da Vinci Resolve
- Copywriting
- Content Production
- Analytics Tracking
- Creative Thinking
- Canva Visual Suite
- Competitor Analysis
Languages
English
Native or Bilingual
Pronunciation Guide
Pronunciation Guide
The Irish name Síne is pronounced 'Sheena' in English
McEllin = Mac El-inn
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Interests
Fashion & Costume Design
Film
Reading
History
Timeline
Social Media & E-commerce Manger
Ian Drummond Collection Inc.
07.2021 - Current
E-Commerce Assistant
Ian Drummond Collection Inc.
05.2018 - 12.2019
Retail Buyer
4Life Natural Foods
04.2016 - 05.2018
Costume Professional
N/A
01.2014 - 12.2016
Udemy
Online Accreditation from Digital Marketing
Shaw Academy
Online Accreditation from Social Media
IADT
Bachelor of Arts from Design For Stage And Screen
Limerick College of Further Education
Higher Education Certificate from Fashion Design
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