Shu-Han (Betty) Yu
Abbotsford,British Columbia
Summary
Results-driven leader with strong background in strategic management and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.
Overview
10
10
years of professional experience
Work History
Marketing Director
Relaunch Immigration
10.2022 - Current
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Directed trade show participation, maximizing exposure for company products and services.
- Created content and promotional materials to drive engagement and conversions.
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
Marketing Manager
Feynman Immigration Consulting Corp.
07.2021 - 10.2022
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
Administrative Officer
Jiamei Overseas Consultancy Group Co. Ltd.
10.2019 - 06.2021
- Maintained accurate records, ensuring timely processing of invoices, payments, and financial reports.
- Managed files and records for clients and adhered to safety procedures to prevent breaches and data misuse.
- Updated reports, managed accounts, and generated reports for company database.
- Enhanced overall office productivity through effective staff management and coordination of daily tasks.
Marketing Officer
VGC International College
03.2019 - 08.2019
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
- Led creative brainstorming sessions that resulted in innovative ideas for promotional projects.
- Organized events and trade shows to showcase company products and services, generating valuable leads.
Administrative Officer
A-1 Tax Break Financial Services Ltd
11.2017 - 03.2018
- Maintained accurate records, ensuring timely processing of invoices, payments, and financial reports.
- Managed files and records for clients and adhered to safety procedures to prevent breaches and data misuse.
- Updated reports, managed accounts, and generated reports for company database.
- Enhanced overall office productivity through effective staff management and coordination of daily tasks.
- Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
Marketing Coordinator
Winston College Management Ltd., Canada
08.2015 - 03.2016
- Answered general marketing department inquiries by email, phone, and mail.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
Education
Master of Science - Global Leadership
Fairleigh Dickinson University
Vancouver, BC04-2016
Bachelor of Arts - Counseling Psychology
National Taiwan Normal University
Taiwan 06-2010
Skills
- Networking
- Digital marketing
- Strategic planning
- Project planning
- Project management
- Sales expertise
- Marketing campaign development
- Staff management
- Business administration
- Operations management
- Communications management
- Proposal coordination
Languages
English
Full Professional
Chinese (Mandarin)
Full Professional
Timeline
Marketing Director
Relaunch Immigration
10.2022 - Current
Marketing Manager
Feynman Immigration Consulting Corp.
07.2021 - 10.2022
Administrative Officer
Jiamei Overseas Consultancy Group Co. Ltd.
10.2019 - 06.2021
Marketing Officer
VGC International College
03.2019 - 08.2019
Administrative Officer
A-1 Tax Break Financial Services Ltd
11.2017 - 03.2018
Marketing Coordinator
Winston College Management Ltd., Canada
08.2015 - 03.2016
Master of Science - Global Leadership
Fairleigh Dickinson University
Bachelor of Arts - Counseling Psychology
National Taiwan Normal University
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