Summary
Overview
Work History
Education
Timeline
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Shravya Sree Mugulgai

Toronto,Canada

Summary

Marketing Communications Professional - Advertising / Public Relations / Brand Management / Business Development / Research / Ethical Business Advocate

Dynamic Marketing Communications Professional with over three years of experience in advertising, public relations, and brand management. Proven track record in developing and executing innovative communication strategies that drive engagement and achieve business objectives. Skilled in fostering strong client relationships and collaborating with cross-functional teams to deliver campaigns on time and within budget. Passionate about environmental conservation and ethical business practices, with a commitment to promoting equity, diversity, and inclusion. Adept at crafting compelling narratives that resonate with diverse audiences and support organizational goals. Seeking to leverage expertise in internal communications and culture management to contribute to the Nature Conservancy of Canada's mission of protecting natural areas and fostering a culture of diversity and inclusion.

Overview

6
6
years of professional experience

Work History

Security Concierge

Nationwide Security & Condor Security
Toronto, Canada
03.2023 - Current

Fundraiser for Sick Kids Hospital & Heart & Stroke Foundation

Public Outreach & UpFundraising
Toronto, Canada
11.2022 - 01.2023

Sales Associate

Hudson’s Bay
Fairview Mall, Canada
11.2022 - 12.2022

Brand Manager

8 Views Digital Marketing
Hyderabad, India
04.2022 - 09.2022
  • Managed the development, implementation, and operation of a digital marketing plan that drove an increase of 10% in organic website traffic
  • Directed cross-functional teams to create a brand communication strategy, analyzed competitors and markets, and detailed a social media marketing plan for expanded engagement by 25%, contributing to the organization’s equity, diversity, and inclusion goals
  • Fostered collaboration with internal and external stakeholders to manage all social media platforms and published content designed for landing pages on the website, increasing search volume-based topics by 15%
  • Orchestrated project management for website design and development, ensuring timely implementation from third-party vendors while meeting deadlines and maintaining a calm, confident, and systematic approach to project completion
  • Measured and reported on the effectiveness of social media strategies, utilizing internal communications to optimize brand messaging
  • Planned and executed virtual & in-person engagement programs to enhance brand visibility and stakeholder interaction
  • Demonstrated excellence and subject matter expertise in digital marketing strategies, contributing to the holistic view of organizational goals and priorities.

Senior Business Development & PR Executive

White Thoughts & Branding
Hyderabad, India
11.2020 - 03.2022
  • Developed and implemented a 360-degree public relations approach and engagements for clients to maximize brand visibility, resulting in a 20% jump in brand reach on social media
  • Coordinated and executed successful projects that included a brand positioning workshop, brand charter development, brand identity, marketing collaterals, website design and development, space branding, and mainline advertising - ATL & BTL avenues, driving overall revenue by 30%
  • Contributed to the organization’s equity, diversity, and inclusion goals by integrating inclusive practices into branding strategies
  • Overhauled PR campaigns of various clients by developing customized questionnaires for audience segmentation with an 80% accuracy rate, equipping industry leaders with up-to-date market and secondary research insights
  • Demonstrated excellent writing, editing, and proofreading skills, enhancing communications deliverables and internal newsletters for improved engagement
  • Handled communications crises effectively, positively impacting organizational perception and reputation
  • Applied strong organizational/project management skills to coordinate marketing initiatives, driving efficiency and impact
  • Leveraged familiarity with Microsoft Teams, HTML, PowerPoint, Photoshop, and video editing software to create impactful content
  • Showcased strong public speaking and facilitation skills by hosting promotional events and presentations, engaging business units, and securing buy-in from stakeholders.

PR & Marketing Executive

Drunken Monkey
Hyderabad, India
09.2018 - 03.2019
  • Facilitated a network of 33 influencers to promote brand identity, driving engagements across social platforms to expand regional brand reach by 55%, showing a strong understanding of the organization’s goals, values, and structure
  • Developed and launched impactful PR activities for PAN India outlets, increasing footfall by 20% and brand visibility by 25%
  • Organized and executed multiple high-profile sponsorships and CSR events, resulting in a 10x amplification of brand reach across India, planning and executing virtual & in-person engagement programs
  • Scribed over 30 post descriptions for various online publications and 7 smoothie entries for the menu, driving customer engagement ratings up by 40% in a short period
  • Showcased strong public speaking and facilitation skills by hosting promotional events and presentations, engaging business units, and securing buy-in from stakeholders
  • Cultivated strong interpersonal and relationship-building skills to effectively engage and influence senior executives and other business units
  • Worked independently and effectively with larger teams, maintaining productivity and meeting deadlines efficiently
  • Demonstrated appreciation for nature conservation, aligning marketing strategies with environmental goals.

Graduate Trainee Operations

Franklin Templeton
Hyderabad, India
05.2018 - 08.2018
  • Processed APAC sales transactions and deals for overseas clients, ensuring accuracy and regulatory compliance
  • Conducted thorough quality control (QC) checks to verify the completeness and correctness of transaction data, minimizing errors
  • Utilized financial softwares to track, monitor, and report on deal progress, ensuring timely execution and compliance with international financial regulations.

Education

Postgraduate Diploma in Global Business Management -

Centennial College
Toronto, ON
04.2024

Postgraduate Diploma in Public Relations & Corporate Communications -

Xavier Institute of Communications
Mumbai
03.2021

Bachelor of Arts in Mass Communications -

Osmania University
Hyderabad
04.2018

Timeline

Security Concierge

Nationwide Security & Condor Security
03.2023 - Current

Fundraiser for Sick Kids Hospital & Heart & Stroke Foundation

Public Outreach & UpFundraising
11.2022 - 01.2023

Sales Associate

Hudson’s Bay
11.2022 - 12.2022

Brand Manager

8 Views Digital Marketing
04.2022 - 09.2022

Senior Business Development & PR Executive

White Thoughts & Branding
11.2020 - 03.2022

PR & Marketing Executive

Drunken Monkey
09.2018 - 03.2019

Graduate Trainee Operations

Franklin Templeton
05.2018 - 08.2018

Postgraduate Diploma in Global Business Management -

Centennial College

Postgraduate Diploma in Public Relations & Corporate Communications -

Xavier Institute of Communications

Bachelor of Arts in Mass Communications -

Osmania University

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Shravya Sree Mugulgai