Summary
Overview
Work History
Education
Skills
Certification
Certifications
Timeline
Generic

Shin Baek

Woodland Hills

Summary

Certified Equity Professional with over 10 years of experience leading global stock administration (ESPP, RSUs), US 401(k), and non-qualified deferred compensation (NQDC) programs for public companies. Adept at driving process automation, ensuring regulatory compliance (SEC, international filings), and enhancing employee engagement through strategic education initiatives. Proven collaborator with cross-functional teams, leveraging tools like Power Automate and Alteryx to deliver operational efficiency and actionable insights. Fluent in Korean and Japanese, with a strategic mindset to solve complex global stock and retirement challenges.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Manager – Stock Administration

The Trade Desk
01.2022 - Current
  • Lead global stock administration for ESPP and RSU programs during a 50% company expansion, maintaining a 95% ESPP enrollment rate and reducing purchase processing time from over 1 week to 3 days through automation.
  • Execute monthly and quarterly reconciliations with SEC reporting team for 10-Q and 10-K filings, ensuring compliance across Australia, Japan, Singapore, UK, and Taiwan jurisdictions.
  • Automated daily processes using Power Automate and Alteryx, slashing monthly share count reconciliation time by 90% (from hours to minutes), enhancing accuracy and efficiency.
  • Develop and deliver employee education sessions on RSUs, ESPPs, options, and E*TRADE functionalities, cutting inquiries by 60% and earning positive feedback for one-on-one support.
  • Maintain E*TRADE stock plan database, ensuring accurate grant entries and ESPP contribution records for seamless transaction processing.

Benefits Manager – Financial Programs

Korn Ferry
05.2019 - 01.2022
  • Managed daily operations of 401(k), frozen defined benefit plan, ESPP, and NQDC programs, overseeing audits, vendor coordination, and employee education for a global workforce (EMEA, APAC, LatAM).
  • Spearheaded ESPP enrollment automation using SAP and self-service portals, improving purchase processing time by 25% and standardizing workflows across regions.
  • Reduced 401(k) and ESPP-related employee questions by 80% through enhanced communication strategies and new hire onboarding sessions.
  • Supported annual audit processes, ensuring compliance with internal controls and regulatory standards.

Senior Associate, Human Resource Transaction Services

PricewaterhouseCoopers
09.2018 - 04.2019

Advised on stock and retirement plan integration during mergers, ensuring compliance and accurate data reconciliation for equity transactions.

Lead Associate, Global Services and Solutions

Willis Towers Watson
10.2012 - 08.2018

Delivered consulting services on global equity and retirement programs, optimizing processes and supporting clients with compliance and employee education initiatives.

Education

Bachelor of Business Administration - Actuarial Science

Georgia State University
Atlanta, GA
01.2009

Skills

    Proficient in EEO, Power Automate, Alteryx, and advanced Excel

    Experienced in data analysis and automation tools

    Fluent in Korean and Japanese

Certification

  • Associate of Society of Actuaries 2014
  • Certified Equity Professional 2023

Certifications

Certified Equity Professional (CEP) | 2023  

Associate of Society of Actuaries | 2014

Timeline

Manager – Stock Administration

The Trade Desk
01.2022 - Current

Benefits Manager – Financial Programs

Korn Ferry
05.2019 - 01.2022

Senior Associate, Human Resource Transaction Services

PricewaterhouseCoopers
09.2018 - 04.2019

Lead Associate, Global Services and Solutions

Willis Towers Watson
10.2012 - 08.2018

Bachelor of Business Administration - Actuarial Science

Georgia State University
Shin Baek