SHERRYL TARNASKE
Waterloo Region,ON
Summary
Curious and innovative design leader with a history of success in defining a vision for digital experiences that connect with users, boost adoption and support business growth. A strong leader who creates engagement to act on the vision through diverse collaboration, insight, and outcomes. A confident public speaker who can excite teams in times of transformation or change in customer-centric product design and experience design topics.
Overview
28
28
years of professional experience
6
6
Certification
Work History
Director
UX | Sandvine Inc
Waterloo, ON
12.2017 - Current
- Spearheaded product design with cross-functional teams for App QoE product serving 500 customers and supporting 2.5B network users across 100+ countries
- Collaborate with leadership team to align future thinking with business strategy.
- Designed and led workshops to validate vision with customers and analysts, then drove positive outcomes on both fronts.
- Credited with revolutionizing how customers interface with company’s solutions
- Presented vision and determined, creative scenarios for production and delivery
Chief Experience Officer
Focus21 Inc
Kitchener, ON
09.2016 - 12.2017
- Established solution process to lead with design workshops to explore, define and align on product vision while transforming monolithic software into more nimble solutions that can adapt and grow with the market
- Led teams in building innovative online experiences for healthcare sector while growing and mentoring a team of UX, UI, and graphic designers.
- Participated at strategic and operational levels to develop and strengthen human resources services, relationships, and mission.
Senior Digital Project Lead
Quarry Integrated Communications
St Jacobs, ON
06.2010 - 09.2016
- Exercised leadership capabilities by successfully motivating and inspiring teams of 6-10.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Learned and adapted quickly to new technology and software applications.
Product Manager & Online Marketing Manager
eSolutionsGroup Ltd
Waterloo, ON
05.2004 - 06.2010
- Developed digital marketing strategies to reach millions of people across Canada and US and accomplished +4% engagement rate.
- Designed and managed delivery of product road map for six consecutive quarters
- Led focus group discussions and ethnographic research
- Public speaker on digital strategy social media engagement
Education
Associate of Arts - Graphic Design
Algonquin College of Applied Arts & Technology
Ottawa, ON1995
Associate of Arts - Animation For Film And Television
Algonquin College of Applied Arts & Technology
Ottawa, ON1991
Skills
- Strategic Direction
- Strategic Leadership
- Workshop Design and Facilitation
- Strategic Planning
- Program Design
- Storytelling
- Ethnographic Research
- Visual Thinking
- Design
Certification
- MBA Essentials, Rotman School of Management - 2022
- Business Design Thinking, Rotman School of Management - 2021
- Coaching Agile Transitions with Lean Change Management, IC Agile - 2020
- Dare to Lead, Brene Brown - 2019
- Scrum Product Owner, Scrum Alliance - 2016
Timeline
Director
UX | Sandvine Inc
12.2017 - Current
Chief Experience Officer
Focus21 Inc
09.2016 - 12.2017
Senior Digital Project Lead
Quarry Integrated Communications
06.2010 - 09.2016
Product Manager & Online Marketing Manager
eSolutionsGroup Ltd
05.2004 - 06.2010
Associate of Arts - Graphic Design
Algonquin College of Applied Arts & Technology
Associate of Arts - Animation For Film And Television
Algonquin College of Applied Arts & Technology
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