Shashiprabha Jinathissa
Toronto,ON
Summary
Experienced digital media professional with 7+ years in Graphic Design and Web Development. Detail-oriented, organized and focus on data-informed design approach. Works at fast pace to meet tight deadlines with high-quality deliverables. Enthusiastic team player ready to contribute to company success.
Overview
7
7
years of professional experience
Work History
Marketing & Digital Media Instructor
Canadian Business College
04.2023 - Current
- Developed and delivered comprehensive instruction in Adobe Creative Suite, focusing on graphic design principles, branding strategies, and visual storytelling techniques.
- Designed curriculum modules for web development, SEO strategies, e-commerce, and social media marketing, aligning with industry standards and program objectives.
- Integrated graphic design principles into the curriculum to emphasize the importance of visual communication in marketing and digital media marketing.
- Facilitated hands-on workshops and interactive labs to enhance student understanding and practical skills in marketing and digital media design.
- Administered assessments and exams to evaluate student proficiency in graphic design concepts, providing constructive feedback to foster skill mastery.
Freelance Graphic Designer & Marketing Specialist
Self Employed Web
01.2017 - 03.2023
- Executed diverse design projects for global clients, specializing in graphic design and marketing strategies aligned with client objectives and target audiences.
- Utilized Adobe Creative Suite tools, including Photoshop, Illustrator, and InDesign, to develop brand logos, website designs, and promotional campaigns.
- Implemented advanced graphic design strategies to enhance visual storytelling and user experience, ensuring designs met client expectations and industry standards.
- Integrated SEO-oriented graphic content creation and e-commerce fundamentals to optimize client visibility and engagement in the global market.
- Collaborated effectively with diverse global teams to execute and deliver high-quality projects within tight deadlines, emphasizing strong communication and time management skills.
Head of Marketing & Business Development
Ceylon Organic House
03.2020 - 12.2022
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Negotiated contracts with vendors and partners, securing favorable terms for the organization.
- Established key relationships with industry influencers to strengthen the company''s reputation within the market.
- Led graphic design and marketing initiatives, developing brand logos and cohesive strategies aligned with market trends and company goals.
- Directed the design, development, and maintenance of the company website, curating engaging content to enhance online visibility and user experience.
- Managed Google Profile and various social media accounts for the flagship store, "Seeds & Yams," driving customer engagement and brand awareness through strategic marketing campaigns.
Trainee Software Designer (Banking Applications)
Regional Development Bank
11.2016 - 03.2017
- Designed and implemented innovative solutions for banking applications, focusing on user interface design and data visualization techniques.
- Developed a comprehensive target tracking and performance analysis system, optimizing management of daily and monthly targets for bank employees.
- Engineered an Internal Document Management System (RDB-IDMS) to streamline document transfers, enhancing operational efficiency within the bank.
- Enhanced the bank's Management Information System (MIS) with data visualization tools, empowering branch managers to benchmark and elevate branch performance.
- Implemented a web portal to streamline the bank's recruitment process, contributing to increased efficiency and effectiveness in hiring practices.
- Conducted impactful training sessions for banking professionals, producing comprehensive training materials and software documentation to facilitate learning and adoption of new technologies.
Education
Certificate in Fundamentals of Graphic Design -
California Institute of The Arts
California01.2022
Master of Science - Computer Science
University of Colombo
Sri Lanka01.2019
Certificate in Blockchain Basics -
University of Buffalo
Buffalo01.2018
Higher Diploma in Banking & Financial Management -
Indian Institute of Management & Technology
India01.2017
Bachelor of Science - Information Technology
University of Colombo
Sri Lanka01.2016
Skills
- Expertise in Adobe Creative Suite
- Proficiency with Google Suite
- Written and verbal communication skills
- Agility
- Team player
- Great attention to detail
- Expertise in various CMS platforms
- Social Media Marketing
Languages
English
Full Professional
French
Elementary
Timeline
Marketing & Digital Media Instructor
Canadian Business College
04.2023 - Current
Head of Marketing & Business Development
Ceylon Organic House
03.2020 - 12.2022
Freelance Graphic Designer & Marketing Specialist
Self Employed Web
01.2017 - 03.2023
Trainee Software Designer (Banking Applications)
Regional Development Bank
11.2016 - 03.2017
Certificate in Fundamentals of Graphic Design -
California Institute of The Arts
Master of Science - Computer Science
University of Colombo
Certificate in Blockchain Basics -
University of Buffalo
Higher Diploma in Banking & Financial Management -
Indian Institute of Management & Technology
Bachelor of Science - Information Technology
University of Colombo
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