Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Shareen Ayoub

Calgary

Summary

Dynamic leader with a proven track record at Alberta Innovates, excelling in strategic partnerships and stakeholder engagement. Expert in business development and innovation strategy, I drive impactful outcomes through cross-functional collaboration and data-driven decision-making. Passionate about fostering relationships that enhance organizational positioning and growth in complex ecosystems.

Overview

14
14
years of professional experience

Work History

Director, Strategic Partnerships

Alberta Innovates
04.2024 - Current
  • Led Community Strategy for Inventures, a global innovation event convening 4,000+ entrepreneurs, investors, policymakers, and thought leaders from across Canada and beyond.
  • Built and Sustained High-Impact Partnerships with leaders from government, academia, Indigenous organizations, non-profits, accelerators, startups, and private sector industry — strengthening Alberta Innovates' role as a connector across ecosystems.
  • Provided Strategic Counsel to Senior Leadership, including the CEO and VP of Communications, supporting executive decision-making, external relations, and organizational positioning during a time of significant leadership change.
  • Orchestrated Stakeholder Engagement for Enterprise Events, including advising on the CEO’s presence at major public platforms such as the Calgary Stampede, where political and ecosystem visibility were key.
  • Contributed to the Redesign of the Stakeholder Relations Function, helping shape the vision for a more proactive, strategic, and outcomes-driven engagement team as part of an enterprise-wide restructuring.
  • Represented Alberta Innovates in External Ecosystems, speaking, moderating, and facilitating strategic conversations across sectors to advance innovation priorities and elevate the organization’s profile.

Director, Sales - Mortgages

Neo Financial
07.2022 - 03.2023
  • Built and Launched the Mortgage Division from the ground up, translating a complex, regulated product into a modern, customer-centric experience aligned with Neo’s fintech brand.
  • Owned National Sales Strategy and Execution, establishing market entry plans, pricing models, and distribution channels for Neo’s home lending product.
  • Recruited and Led a High-Performance Sales Team, including mortgage advisors, channel partners, and operations support to scale growth across Canada.
  • Developed Strategic Partnerships with brokers, financial institutions, and real estate organizations to drive brand awareness and acquisition.
  • Collaborated Cross-Functionally with Product, Risk, Compliance, Legal, and Marketing to ensure alignment between sales operations and broader business objectives.
  • Provided Executive Reporting and Forecasting, offering insight into market performance, customer behavior, and regulatory changes to guide leadership decisions.
  • Advocated for Customer-Centric Innovation, helping shape the roadmap for a seamless digital mortgage experience in a traditionally high-friction industry.

Manager - Business Development

8Twelve Mortgage/Fintech Solutions
07.2022 - 07.2022
  • Led National Recruitment and Onboarding Strategy for independent mortgage agents across Canada, partnering with the National Director of Sales to grow and strengthen the agent network.
  • Designed and Implemented Custom Business Plans for mortgage professionals, providing tailored strategies to drive volume, increase client conversion, and improve operational effectiveness.
  • Curated and Scaled the Agent Success Program, providing training, sales enablement, and performance support to maximize the productivity of agents across multiple provinces.
  • Collaborated on Fintech Product Launches, supporting the go-to-market strategy and rollout of proprietary mortgage technology aimed at streamlining origination, underwriting, and deal flow.
  • Monitored and Delivered on Sales Quotas, contributing to both regional and national revenue targets through agent pipeline development and strategic growth initiatives.
  • Introduced Creative Market Penetration Strategies, identifying new channels and untapped markets to increase 8Twelve’s national footprint.

Co-Founder - CMO

Mo4 Network
05.2011 - 11.2018
  • Led Digital Strategy for Global Brands, including Sprite, InterContinental Hotels, Sofitel, and several prominent regional companies — delivering integrated campaigns that spanned social, web, influencer, and branded content.
  • Co-Founded and Scaled the Agency, growing MO4 Network into one of the region’s premier creative firms and shaping its position as a digital-first agency with a strong editorial backbone.
  • Directed Full-Funnel Marketing Execution, from digital advertising and content production to media planning and analytics — ensuring campaigns met both brand and performance goals.
  • Built and Led Cross-Functional Creative Teams across strategy, copywriting, design, and social media — fostering a culture of innovation and executional excellence.
  • Forged Long-Term Client Partnerships, working closely with executive clients to understand brand objectives, translate them into high-impact campaigns, and drive measurable business outcomes.
  • Championed Data-Driven Creative, integrating insights, performance metrics, and platform innovations to continually evolve campaign approaches and maximize ROI.

Education

Bachelor of Arts - Journalism And Mass Communication

American University in Cairo
Egypt
05-2006

Skills

Strategic Leadership & Planning
Stakeholder Engagement & Ecosystem Building
Business Development & Revenue Growth
Partnership Development & Relationship Management
Innovation Strategy & Fintech Market Expertise
Product Launch & Go-to-Market Strategy
Public Speaking & Ecosystem Representation
Strategic Communications & Brand Positioning
Program & Event Management
Cross-Functional Team Leadership
Creative Problem Solving
Data-Driven Decision Making
Public Sector & Private Sector Fluency
Start-Up Agility & Enterprise-Scale Thinking

Languages

English
Native or Bilingual
Arabic
Professional Working
French
Elementary

Timeline

Director, Strategic Partnerships

Alberta Innovates
04.2024 - Current

Director, Sales - Mortgages

Neo Financial
07.2022 - 03.2023

Manager - Business Development

8Twelve Mortgage/Fintech Solutions
07.2022 - 07.2022

Co-Founder - CMO

Mo4 Network
05.2011 - 11.2018

Bachelor of Arts - Journalism And Mass Communication

American University in Cairo

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