Shannon Herd
Vancouver,British Columbia
Summary
Proven Automotive Finance Professional with 17 years of front-line dealership finance experience, specializing in relationship management, credit structuring, and profit optimization. Former Finance Manager at Eagle Ridge GM, where I established and maintained high-performing dealer–lender relationships with Canada's leading banks and finance companies — including RBC, TD Auto Finance, Scotiabank, BMO, CIBC, GM Financial, iA Auto, and First Canadian. Expert in identifying business opportunities, managing customer portfolios, and driving F&I profitability, consistently achieving $3,200–$3,600 per-vehicle gross profit and maintaining 60–70% product penetration . Combines deep dealership operations insight with consultative sales and financial acumen, directly aligning with RBC's mandate to grow and retain profitable automotive dealer relationships.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Real Estate Agent
EXp Realty Ltd
01.2022 - Current
- Guided clients through a wide range of property transactions, ensuring compliance with local regulations and market practices.
- Built and maintained long-term client relationships through clear communication, professionalism, and trust-based service.
- Coordinate all stages of transactions, ensuring compliance, accuracy, and a seamless client experience.
- Utilized advanced CRM tools to manage client interactions efficiently, ensuring timely follow-up and service delivery.
- Deliver service standards consistent with RBC's relationship-driven business model and commitment to client success.
Finance Manager
Eagle Ridge GM
06.2012 - 01.2022
- Led all F&I operations for one of BC's top GM volume dealerships, achieving $3,200–$3,600 F&I gross per retail unit, in line with national benchmarks (AutoCanada, Go Auto, Jim Pattison).
- Maintained 60–70% F&I product penetration, balancing sales of extended warranties (~35%), creditor insurance (~20%), and protection/pro packs (~20%).
- Partnered closely with RBC and GM Financial to structure competitive loans and leases, ensuring strong approval ratios and dealer profitability.
- Regularly analyzed market rates, competitor programs, and product pricing to optimize profitability and advise senior management.
- Trained sales teams on credit presentation, menu-based selling, and compliance — resulting in a 15% year-over-year lift in departmental PVR.
- Delivered exceptional customer satisfaction through transparent, solution-driven finance presentations and efficient documentation.
Education
Accredited Pre-Licensing Course - Real Estate Trading Services
UBC Sauder School of Business
Vancouver, BC05-2022
Skills
- Dealer Relationship Development
- Automotive Credit Process & Lending Strategies (Personal & Commercial)
- Financial Analysis – Skilled in reading company financial statements and balance sheets
- Business Development & Territory Management
- Financial Analysis & Profit Optimization
- Warranty, Insurance & Protection Product Expertise
- Compliance & Risk Management (BCFSA & VSA-Licensed)
- Client Retention & Satisfaction
Certification
- Vehicle Sales Authority (VSA) – Licensed F&I Manager, BC
- Real Estate License – BC Financial Services Authority (BCFSA)
- Continuous professional development in credit adjudication, compliance, and relationship management
Timeline
Real Estate Agent
EXp Realty Ltd
01.2022 - Current
Finance Manager
Eagle Ridge GM
06.2012 - 01.2022
Accredited Pre-Licensing Course - Real Estate Trading Services
UBC Sauder School of Business