Shannon Gaona
Pleasanton
Summary
Dynamic digital marketing professional with expertise in content creation, SEO, and audience engagement. Successfully launched marketing strategies that generated over $10,000 in initial revenue and grew email subscriber lists significantly. Proven ability to lead teams and manage integrated marketing initiatives for impactful business results.
Overview
10
10
years of professional experience
Work History
Marketing Consultant
Independent Marketing Consultant
11.2022 - Current
- Collaborated with women-owned businesses to develop targeted digital marketing strategies for 3-6 clients simultaneously.
- Launched a new website and marketing strategy, generating over $10,000 in revenue within 30 days.
- Executed an integrated email and social media campaign, resulting in 15+ bookings and approximately $8,000 in weekend revenue.
- Grew newsletter audience from 200 to over 1,500 subscribers through targeted content and advertising efforts.
- Crafted integrated strategies for content marketing, email marketing, social media, SEO, and website development.
- Oversaw launch of service-based business from concept to market in 90 days, establishing essential marketing infrastructure.
- Supported initial growth phase by acquiring over 30 new customers through strategic launch initiatives.
Founder & Owner
Shannon Alyse Photography
01.2017 - Current
- Founded and scaled Bay Area business, implementing digital marketing strategies and enhancing customer experience initiatives.
- Generated over $100,000 in annual revenue for three consecutive years via strategic marketing efforts.
- Grew company email list from zero to over 900 subscribers by executing targeted lead generation campaigns.
- Executed multi-channel marketing campaigns across email, website, social media, and blog platforms.
- Developed and managed website, blog, SEO strategy, email marketing programs, and CRM workflows.
- Leveraged customer data to increase referral business, repeat bookings, and improve customer retention.
Marketing Consultant
EV Range
01.2023 - 01.2024
- Collaborated with sales leadership to design strategic marketing funnel and customer acquisition strategy.
- Developed digital marketing assets, email campaigns, presentations, and customer-facing content aligned with buyer journey.
- Supported lead generation and customer education through integrated marketing programs.
Marketing Consultant
Dealtale, A VIANAI Company
01.2022 - 01.2023
- Created blogs, white papers, and educational resources for AI sales intelligence platform.
- Enhanced content through optimization and A/B testing to boost engagement.
- Translated technical AI concepts into customer-centric content for lead generation.
- Developed marketing assets that increased awareness and supported campaign initiatives.
Enterprise & Developer Digital Content Manager
TomTom
01.2019 - 01.2022
- Directed digital marketing and content strategy initiatives for enterprise developer platform and API products.
- Led a team of six professionals in content and marketing roles to execute campaigns.
- Managed multiple content vendors and freelancers to ensure quality deliverables.
- Oversaw annual marketing budget of $100,000 for effective resource management.
- Achieved over 2,000 active users by launching and expanding developer platform.
- Increased email audience to over 5,000 subscribers through focused outreach campaigns.
- Boosted social community presence among developers by growing followers to over 3,000.
- Crafted digital campaign strategies, webinars, and engagement programs to connect with users.
Marketing Specialist II
Cypress Semiconductor
01.2016 - 01.2019
- Managed digital communications, social media strategy, content marketing, executive communications, corporate branding, and employee engagement programs, enhancing brand presence and stakeholder engagement.
Education
Bachelor of Arts - English
California State University, East Bay
Hayward, CA12-2015
Skills
- Digital marketing strategy
- Email marketing
- Customer acquisition
- Marketing analytics
- Content creation
- Marketing collateral development
Timeline
Marketing Consultant
EV Range
01.2023 - 01.2024
Marketing Consultant
Independent Marketing Consultant
11.2022 - Current
Marketing Consultant
Dealtale, A VIANAI Company
01.2022 - 01.2023
Enterprise & Developer Digital Content Manager
TomTom
01.2019 - 01.2022
Founder & Owner
Shannon Alyse Photography
01.2017 - Current
Marketing Specialist II
Cypress Semiconductor
01.2016 - 01.2019
Bachelor of Arts - English
California State University, East Bay