Deidre Morawecki
Winnipeg,MB
Summary
Marketing Specialist with over 8 years experience excelling in strategic marketing, campaign management, and maintaining brand consistency across digital platforms. Proficient in budget management, contract negotiation, and consistently driving brand visibility and revenue growth. Proven track record in creating impactful marketing strategies, informed by data-driven decision-making.
Overview
6
6
years of professional experience
Work History
Digital Marketing Consultant
Independant Freelancer
01.2023 - Current
- Collaborated with design, development, and analytics teams to create cohesive and effective digital strategies for clients.
- Conducted user interviews, user testing and analyzed existing applications analytics to determine gaps in features and usability.
- Drove $100,00+K in revenue through GA4 and Pay Per Click advertising innovations.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Maintained day-to-day operations of multiple client websites , and increased visits per month.
- Improved user experience on client websites through responsive design, streamlined navigation, and informative content organization.
- Researched and applied On-Site and Technical SEO techniques to increase online exposure by 45%.
- Helped clients develop website portals and social media pages to promote businesses.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Managed search engine marketing budgets and tracked campaign performance.
- Optimized website content and images to improve search engine rankings.
- A-B tested ad campaigns to optimize performance and drive improved ROI
- Designed eye-catching graphics for use across various digital platforms, improving overall branding consistency
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management
- Optimized website content and images to improve search engine rankings
E-Comm Copy/Content Writer Specialist
Parian Logistics
01.2023 - 01.2024
- SEO Mastery Creative Copywriting Seamless Team Collaboration
- Managed a diverse portfolio of clients, adapting writing style to suit their unique needs and preferences.
- Created content for websites and online publications.
- Gained deep understanding of target audiences through market research, allowing for more tailored content creation strategies.
- Managed competing deadlines with efficiency.
- Presented clients with unique copy options based on overall marketing objectives.
Contractor
Aplin Group
10.2022 - 01.2023
- Educated stakeholders regarding the value of social and digital media in enhancing organizational growth and brand development.
- Delivered tangible results, exemplified by the expansion of social media reach and the increased utilization of consistent branding practices.
- Demonstrated an understanding of ROI, notably showcasing the relationship between Google Ad spend and client acquisition.
- Executed a highly successful B2C December retail campaign, marked by a substantial weekly volume and engagement. uptick
- Monitored and responded to community inquiries and concerns.
- Devised a comprehensive project plan for the organization, focused on building an internal marketing structure and understanding its core function.
- Project managed the website architecture, restructuring, and future branding and voice, steering the organization towards a more prominent digital presence.
Brand Marketing Manager
Pine Creek Homes
06.2022 - 08.2022
- Created an intricate social media content calendar for a co-branding initiative with a signature vendor, showcasing products and collaborative projects, leading to a 15% upsurge in overall brand recognition within the first 30 days.
- Meticulously curated advertisements to ensure precise audience targeting and optimized ad spending. Skillfully refined audiences and eliminated negative ad keywords, resulting in heightened search and site traffic by 10%.
- Drafted, edited, and proofread an array of marketing and communication pieces, including website content, social media updates, internal communications, catalogues, announcements, safety memos, job descriptions, and contract bids, thereby enhancing the professional image.
- Conducted a comprehensive website audit through a MOZ crawl to ensure immediate key message delivery within the first 5 seconds.
- Lead the introduction of quality assurance (QA) practices for user experience (UX), collaborating with developers to refine site analytics and performance.
Digital Marketing/Sales Development
BASF CANADA
01.2022 - 04.2022
- Dynamic Social Media Engagement Data-Driven Analytics LinkedIn Navigator Proficiency Strategic Data Segmentation
Marketing Manager
Malach Metal
08.2021 - 12.2021
- Strategic Communications Database Management Expertise Sales Management Prowess
Marketing Manager
Crown Spas and Pools
01.2020 - 08.2021
- Digital Marketing Leadership Design Expertise Sales Strategy E-Commerce Excellence
Marketing & Communications Specialist
Univar Solutions
09.2018 - 11.2019
- Marketing Collateral Expertise Strategic Communications Mastery Pardot Proficiency Web Design Leadership
Education
Associates Degree in Supply Chain Management -
University of Manitoba
SAR BASIC/INCIDENT COMMAND -
College of Emergency Management
Brandon, MB01.2019
Skills
- MailChimp
- KPI Tracking
- Agile Marketing Methodologies
- Video Marketing Proficiency
- Keyword optimization
- Google Business Suite
- Landing Page Design
- SEO
- HTML and CSS Knowledge
- Branding Campaigns
- Campaign Development
- Revenue Generation
- SEO Strategies
- Excellent Communication
- Blogging
- Customer Segmentation
- Keyword Research
- Market Research and Analysis
- Organizational Skills
- KPI Management
- Google Adwords
- Google Analytics understanding
- Digital Marketing Strategy
- Multichannel Marketing Planning
- Search Engine Optimization
- Proposal Development
- Generating Brand Awareness
- Content Development
- Audience Engagement
- Advertising Strategy
- Graphic Design Fundamentals
- SEO proficiency
- Problem-Solving
- Online Media Campaigns
- Social Media Marketing
- Multi-channel marketing
- Google Analytics
- Conversion Rate Optimization
- Adobe Creative Suite
- Mobile Marketing Strategies
- Brand Awareness Building
- Digital Marketing
- Brand strategy
- Content Curation
- Search Engine Optimization (SEO)
- Social media tools
- Business Development
- Market Research
- Inbound Marketing Techniques
- Analytical Thinking
- Marketing Automation Tools
- Ad development
- Multitasking
- Customer Relationship Management (CRM)
- Advertising Strategies
- Professionalism
Key Contributions
- Established and led two marketing departments, standardizing procedures, brand guidelines, and unifying the brand voice to reinforce our identity.
- Managed $1.2M in budget for diverse digital and print campaigns.
- Negotiated contracts, reducing expenses by 10-15% with external suppliers and agencies.
- Produced various marketing assets, including campaign collateral, brochures, and sell sheets, showcasing creative expertise.
- Strategically orchestrated social media campaigns, achieving remarkable engagement, extended reach, and first-page rankings on multiple platforms.
Languages
English
Native or Bilingual
Timeline
Digital Marketing Consultant
Independant Freelancer
01.2023 - Current
E-Comm Copy/Content Writer Specialist
Parian Logistics
01.2023 - 01.2024
Contractor
Aplin Group
10.2022 - 01.2023
Brand Marketing Manager
Pine Creek Homes
06.2022 - 08.2022
Digital Marketing/Sales Development
BASF CANADA
01.2022 - 04.2022
Marketing Manager
Malach Metal
08.2021 - 12.2021
Marketing Manager
Crown Spas and Pools
01.2020 - 08.2021
Marketing & Communications Specialist
Univar Solutions
09.2018 - 11.2019
Associates Degree in Supply Chain Management -
University of Manitoba
SAR BASIC/INCIDENT COMMAND -
College of Emergency Management
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