Patrick Morrison
57 Walter English Dr, Queensville,ON
Summary
Experienced Sales/Business Manager adept at monitoring and managing daily business operations with a relentless focus on continuous improvement. Skilled in transforming underperforming businesses into thriving and profitable enterprises through the constant improvement of strategic decision-making and the exploration of ever-changing market opportunities. Highly decisive and analytical, boasting a 20+ year history of achieving exceptional performance in the industry.
Overview
28
28
years of professional experience
Work History
General Sales Manager / Sales Manager
Southlake Ford Lincoln (FKA Shanahan Ford Lincoln)
03.2012 - 05.2023
- Senior Sales Manager with 12 years of tenure, instrumental in achieving a 250% increase in departmental gross revenues.
- Led the development of a focused business office, driving a notable 115% increase in gross revenue.
- Cultivated strong customer relationships, identifying needs and delivering appropriate services to existing and new clients.
- Collaborated with vehicle sales representatives to review sales performance, identify growth opportunities, and address customer concerns.
- Recruited, trained, and managed a high-performing sales team.
- Consistently surpassed monthly sales volume targets while exceeding profit and CSI objectives.
Sales Manager
Maple Mazda
01.2009 - 05.2012
- Pioneered the role of Sales Manager, spearheading the business's growth from a newly established franchise to becoming a flourishing sales entity.
- Devised the development and seamless implementation of comprehensive Sales and Finance and Insurance (F+I) procedures, laying the foundation for sustainable growth.
- Demonstrated exceptional sales leadership, consistently surpassing sales quotas and driving increased profitability through strategic sales initiatives and meticulous business planning.
Business Manager / Sales Manager
Discover Kia
12.2005 - 12.2008
- Vehicle Sales Manager at a low-volume dealership, proficiently managing and excelling in a dual role: Sales Manager and Finance and Insurance Sales Professional.
- Streamlined the entire process of New and Used car deals, overseeing each transaction from point of sale through to delivery.
- Ensured accurate and efficient preparation of accounts for posting, maintaining financial integrity and compliance.
Harbor Master & Wharfinger
Ministers Appointment, Ministry Of Transportation
08.2003 - 10.2005
- Supervised and controlled the wharf and commercial vessel traffic through the harbor in accordance with the public facilities regulations.
Sales Manager
Acura Of Markham
11.2001 - 07.2003
- Promoted new and used vehicle sales to exceed dealership volume, gross profit, and customer expectations.
Sales Manager / Sales Associate
Islington Chrysler
05.1995 - 11.2001
- Quickly promoted from salesperson to Floor Manager to Sales Manager.
Graduate Assistant Hockey Coach / Color Commentary
UNH Men's Hockey Team
- Invited by the coaching staff to stay on the team after graduation and act as an additional layer of communication between players and coaches.
- Furthered Education in the principles of Macro Economics.
- As part of a 2 Man, Live Broadcast Team, provided color and shared insight of the intricacies of the game with the audience on both TV and Radio.
Education
B.S.C Business Administration - With A Focus in Economics
University of New Hampshire
Durham - New Hampshire, USNCAA Div 1 Hockey Scholarship Recipient
NCAA Div 1 Hockey Scholarship Recipient
Team MVP & League All Star
Skills
- Sales Leadership
- Marketing and Promotions
- Customer Relationship Management
- Inventory Management
- Business Development
- Team Training and Development
Timeline
General Sales Manager / Sales Manager
Southlake Ford Lincoln (FKA Shanahan Ford Lincoln)
03.2012 - 05.2023
Sales Manager
Maple Mazda
01.2009 - 05.2012
Business Manager / Sales Manager
Discover Kia
12.2005 - 12.2008
Harbor Master & Wharfinger
Ministers Appointment, Ministry Of Transportation
08.2003 - 10.2005
Sales Manager
Acura Of Markham
11.2001 - 07.2003
Sales Manager / Sales Associate
Islington Chrysler
05.1995 - 11.2001
Graduate Assistant Hockey Coach / Color Commentary
UNH Men's Hockey Team
B.S.C Business Administration - With A Focus in Economics
University of New Hampshire
NCAA Div 1 Hockey Scholarship Recipient
NCAA Div 1 Hockey Scholarship Recipient
Team MVP & League All Star
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