Sarah Young
Hamilton,ON
Summary
Responsive Social Media Coordinator with copywriting background and understanding of online analytics. Promoting strong work ethic coupled with exemplary communication skills. Successfully implements campaigns and actions across multiple social media platforms. Able to analyze performance metrics of posts to optimally improve in the areas needed to for the brand.
Overview
17
17
years of professional experience
Work History
Social Media Coordinator
McMaster University Hospitality Services
08.2022 - 04.2024
- Created social media content with consistent content and tone as according to brand guidelines of the university.
- Increased followers by 50% during duration of role.
- Developed and deployed content marketing strategies to improve community engagement.
- Collected and analyzed web metrics such as visits, time on site and page views per visit.
- Researched and analyzed industry trends to inform search marketing strategies.
Executive Assistant / Social Media
NONA Vegan
01.2022 - 06.2022
- Planned out monthly Instagram posts. Including reels, photos and video that amounted to 30 posts during the month.
- Website and inventory maintenance as needed.
- Data entry and sales analysis monthly.
Administrative / Social Media
Middleton's Plant Based Foods
05.2021 - 06.2022
- Planned, executed and oversaw 3 photoshoots of product.
- Planned out week by week Instagram posts and stories.
- Kept track of vendors in and out of Ontario.
- Spreadsheet creation and monitoring.
- Conducted and oversaw influencer campaigns.
Administrative / Social Media
The Empowered Vegan
03.2020 - 11.2021
- Planned out monthly Instagram posts and executed accordingly
- Updated website with menus, packages and pricing, as well as various retail items for purchase on a weekly basis.
- Recorded and made a lists for the chefs of all orders for that week as well as created driving routes for our delivery drivers.
- Called customers for retention purposes and to inquire about our practices as needed.
- Created and oversaw influencer campaigns.
Administrative Assistant
Andrea Parliament Law
09.2020 - 02.2021
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Maintained inventory of office supplies and placed orders.
- Liaised between clients and vendors and maintained effective lines of communication.
- Managed paper and electronic filing systems by routing various documents, taking messages and managing incoming and outgoing mail.
- Completed forms, reports, logs, and records to quickly handle all documentation for human resources.
- Continually sought methods for improving daily operations, communications with clients, recordkeeping, and data entry for increased efficiency.
- Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
- Managed filing system, entered data and completed other clerical tasks.
- Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
- Assisted coworkers and staff members with special tasks on daily basis.
- Coordination of meetings for my boss as well as any other personal items she may have requested.
- Cleaned the office, watered plants, stocked coffee areas, vacuumed.
Kitchen Staff
The Royal Coachman
04.2016 - 03.2020
Media Buying Assistant - Internship
OMD Toronto
05.2019 - 08.2019
Line Cook
Boon Burger Burlington
03.2018 - 04.2019
Kitchen Staff
William's Fresh Cafe
05.2015 - 04.2017
Communications - Summer Intern
EMD Serono Canada
07.2013 - 08.2013
Hostess & Food Runner
Pepperwood Bistro
07.2010 - 08.2013
Event Set-Up
Pepperwood Catering & Special Events
07.2007 - 07.2010
Education
Business Administration -
Mohawk College
Hamilton08.2020
Marketing & Advertising -
Mohawk College
Hamilton, ON04.2017
Skills
- Marketing campaign development
- Social media expert
- Social content planning
- Canva
- Spreadsheet creation and maintaining
- Data Analytics
- Content Marketing
- Adobe Creative Suite proficiency
- SEM strategy development
- Influencer Collaboration
- Strategic Planning
- Social Media Strategy
- Microsoft Word Programs
Accomplishments
Grew a Tik Tok account from 0 to 127K posting my meals and daily life for fun.
Timeline
Social Media Coordinator
McMaster University Hospitality Services
08.2022 - 04.2024
Executive Assistant / Social Media
NONA Vegan
01.2022 - 06.2022
Administrative / Social Media
Middleton's Plant Based Foods
05.2021 - 06.2022
Administrative Assistant
Andrea Parliament Law
09.2020 - 02.2021
Administrative / Social Media
The Empowered Vegan
03.2020 - 11.2021
Media Buying Assistant - Internship
OMD Toronto
05.2019 - 08.2019
Line Cook
Boon Burger Burlington
03.2018 - 04.2019
Kitchen Staff
The Royal Coachman
04.2016 - 03.2020
Kitchen Staff
William's Fresh Cafe
05.2015 - 04.2017
Communications - Summer Intern
EMD Serono Canada
07.2013 - 08.2013
Hostess & Food Runner
Pepperwood Bistro
07.2010 - 08.2013
Event Set-Up
Pepperwood Catering & Special Events
07.2007 - 07.2010
Business Administration -
Mohawk College
Marketing & Advertising -
Mohawk College
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