Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
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Sanjaya Maya Godage

Calgary,AB

Summary

Operations Leader with over 15 years of experience in driving growth in immigration, telecommunications, retail, and FMCG sectors. Expertise in strategic planning and market expansion, resulting in enhanced profitability and operational efficiency. Skilled in utilizing analytics and technology to improve performance and client satisfaction. Proven ability in sales forecasting, budget management, and building high-performing teams to meet business goals.

Overview

22
22
years of professional experience

Work History

Area Operations Manager

SellPhone Lab Inc.
Calgary, Alberta
07.2025 - Current
  • Optimized service delivery and workflow efficiency through effective daily operations management.
  • Achieved high customer satisfaction and engagement by supervising and mentoring staff.
  • Managed inventory processes to maintain optimal stock levels and reduce waste.
  • Established operational procedures that ensured consistent service quality.
  • Conducted training for new employees on policies and standards, fostering compliance.
  • Analyzed performance metrics to uncover areas for operational enhancement.
  • Facilitated team collaboration to improve communication and boost overall productivity.
  • Addressed customer service concerns swiftly to uphold positive client relationships.

Business Operations Manager

HV Global Immigration Ltd
Calgary, Alberta
05.2022 - 08.2025
  • Developed and implemented strategic plans for market expansion and new service offerings.
  • Built and maintained client relationships, delivering exceptional customer service for immigration inquiries.
  • Evaluated and integrated technology solutions to enhance operational efficiency and client experience.
  • Generated reports and analyzed data to track performance indicators and support strategic decisions.
  • Led and supervised immigration processing and administrative teams to ensure high performance.
  • Identified process improvement opportunities and implemented measures to streamline workflows.
  • Addressed client concerns promptly to maintain satisfaction with immigration services.
  • Coordinated implementation of case management software to optimize application processing.

Area Sales Operations Manager

Rwireless Ltd – Bell Mobility - Canada
Calgary, Alberta
07.2018 - 12.2022
  • Led and coached sales teams to achieve targets and improve performance, monitoring KPIs and sales metrics.
  • Developed and executed sales and territory plans to drive revenue growth and market expansion.
  • Managed daily store operations, inventory, compliance, and purchase orders to ensure smooth functioning.
  • Organized events, sales promotions, and radio remote sessions; addressed customer inquiries, trained staff on products, and maintained brand image through merchandising and marketing.
  • Prepared sales reports, forecasts, and collaborated with buyers and media partners to optimize inventory and brand awareness.

Retail Area Manager

Affordables Fashion LLC
Dubai, UAE
02.2016 - 03.2018
  • Drove sales growth and achieved key metrics across multiple store operations.
  • Recruited and coached staff to ensure high performance and adherence to grooming standards.
  • Led visual merchandising strategies to enhance brand image and reflect seasonal trends.
  • Analyzed inventory and sales data to optimize stock levels across all locations.
  • Executed local marketing initiatives to boost brand visibility through collaboration with media partners.

Store Manager

Landmark Group - ShoeExpress LLC
Dubai, UAE
06.2014 - 08.2015
  • Established customer-focused environment by addressing queries, resolving complaints, and elevating service standards.
  • Drove commercial performance through effective stock management and inventory control, reducing shrinkage.
  • Coordinated interdepartmental collaboration to ensure seamless operational efficiency.
  • Conducted staff scheduling, coaching, and appraisals while leading in-store training programs to enhance performance.
  • Executed visual merchandising strategies, seasonal layouts, and space planning to optimize store presentation.
  • Managed in-store graphics and mall branding initiatives to strengthen brand presence.
  • Analyzed store and staff performance metrics to maintain audit compliance and standard operating procedures.
  • Prepared regular operational reports to support strategic decision-making.

Assistant Sales Manager

Al Rabie Saudi Foods Company
Damman, Saudi Arabia
06.2010 - 05.2012
  • Oversaw sales, distribution, and merchandising across assigned routes through Sales Representatives and Merchandisers.
  • Achieved volume and value targets with Key Accounts, Wholesalers, and General Trade by preparing secondary sales forecasts.
  • Conducted daily market visits to identify new business opportunities and ensure target achievement.
  • Led team briefings, performance appraisals, and DSR monitoring to enforce discipline and enhance communication.
  • Managed stock handling, housekeeping, and chiller utilization while adhering to safety policies.

Senior Merchandiser

Courtaulds Clothing Lanka
Colombo, Sri Lanka
06.2008 - 02.2009

Executive Merchandiser

Brandix Apparels Pvt Ltd
Colombo, Sri Lanka
12.2003 - 03.2008
  • Managed end-to-end merchandising for international buyers, including Tommy Hilfiger and Walmart, from sampling to order execution.
  • Coordinated cross-departmental efforts to ensure timely production and delivery of merchandise.
  • Communicated with UK and US buying offices and suppliers to manage timelines for fabric and trims.
  • Led trim procurement operations for two years, overseeing supplier coordination and procurement planning.
  • Tracked internal KPIs and monitored supplier performance to enhance efficiency and quality.

Education

MBA - Marketing Management

University of Wolverhampton
Wolverhampton, England
08-2025

PGD - Marketing Management

CIM - Chartered Institute of Marketing
Berkshire, England
12-2012

Diploma - Apparel Industry

CITI - Sri Lanka
Colombo - Sri Lanka
12-2003

High School Diploma -

Department of Examination
Colombo - Sri Lanka
08-2001

Skills

  • Marketing strategy
  • Brand management
  • Data analysis
  • Project management
  • Customer service
  • Team leadership
  • Visual merchandising
  • Performance analysis
  • Operational efficiency
  • Inventory monitoring
  • Shrink control
  • Customer and vendor relations
  • Strategic planning
  • Excellent communication
  • Business development
  • Time management
  • Supplier monitoring

Accomplishments

Affordables Fashion LLC – Dubai, UAE
  • Opened two new retail stores (each 350 sq.m), generating a combined annual turnover of over USD 3 million.
  • Successfully onboarded international brands such as Skechers, K-Swiss, U.S. Polo Assn., and Byford London, expanding product range and attracting new customer segments.
  • Reduced inventory shrinkage by 20% through improved stock control and operational processes.
  • Recruited and built a strong team of over 25 employees across various roles to support business growth.
Landmark Group – ShoeExpress LLC – Dubai, UAE
  • Awarded Best Visuals in Dubai Area for outstanding visual merchandising and store presentation (FY 14–15).
  • Increased store conversion rates from 17% to 22% within six months through effective team training and customer service enhancements.
  • Identified and developed 10 team members for internal promotions, supporting the company’s leadership pipeline.
  • Successfully led the store openings and setup at high-profile locations including Dubai Festival Centre and Al Ghurair Mall.
Al Rabie Saudi Foods Company – Dammam, Saudi Arabia
  • Achieved over SAR 40 million in total product sales during FY 2011–12, contributing significantly to the company’s revenue targets.
  • Acquired more than 200 new customers, resulting in additional sales of SAR 2.5 million and expanded market reach.
  • Recorded a Depot-Level DSR performance milestone on December 30, 2010 — a company benchmark achievement

References

References available upon request.

Timeline

Area Operations Manager

SellPhone Lab Inc.
07.2025 - Current

Business Operations Manager

HV Global Immigration Ltd
05.2022 - 08.2025

Area Sales Operations Manager

Rwireless Ltd – Bell Mobility - Canada
07.2018 - 12.2022

Retail Area Manager

Affordables Fashion LLC
02.2016 - 03.2018

Store Manager

Landmark Group - ShoeExpress LLC
06.2014 - 08.2015

Assistant Sales Manager

Al Rabie Saudi Foods Company
06.2010 - 05.2012

Senior Merchandiser

Courtaulds Clothing Lanka
06.2008 - 02.2009

Executive Merchandiser

Brandix Apparels Pvt Ltd
12.2003 - 03.2008

MBA - Marketing Management

University of Wolverhampton

PGD - Marketing Management

CIM - Chartered Institute of Marketing

Diploma - Apparel Industry

CITI - Sri Lanka

High School Diploma -

Department of Examination
Sanjaya Maya Godage