Sandrella Fabri

• Legendary award winner (April 2024) attributed to excellent work discipline and ethics by managing own workload in a timely manner, developing colleagues while simultaneously assisting partners on various aspects and audits within Personal Lending.
• Possess in-depth working knowledge of all operational end-to-end processes within Personal Lending as well as a solid understanding of the workflow within the department and beyond.
• Subject Matter expert on the most complex processes in the department, specifically Debt Consolidation Loans and manual loan renewals; successfully training colleagues on them, providing support and guidance to the team, and occasionally working with cross functional teams to resolve issues or simplify solutions for these processes.
• Provide continuous support to partners with incoming requests and complex matters mainly with Personal Lending Escalation and Audit teams.
• Always strive to identify opportunities that improve products and processes for all users and stakeholders involved: one iD8 recently moved to the planning stage and others being submitted regularly.
• A dynamic and supportive team member, assisting the team with work, developing colleagues when required and being an active member of the team's Social Committee that promotes a positive work environment.

Working in the Personal Lending team in TD on debt consolidation loans and loan activations.

Worked on various regional (Gulf) and global projects with different deliverables and across different disciplines, notably:

• SHOPPER STRATEGY CONSULTANT @ Liquid shopper marketing (UAE and Saudi Arabia), Supported with expert advice and planning on customer shopper journeys mainly in the fast moving consumer goods sector (Clients included Coca Cola and Procter and Gamble)
• LOCAL INSIGHTS EXPERTS @ Creative Culture (UK) - Conducted research and ensured all communications for various global brands are relevant and resonated regionally by delivering compelling consumer insights and advising on any necessary adjustments for various local markets.
• COMMUNICATION STRATEGIST @Wonderman Thompson (MENA) - Delivered communication strategy and plan for various client pitches

• Worked on end-to end large scale events from conceptualization to on-ground delivery
• Ensured customer journey is researched and all touchpoints are researched and enabled strategically
• Managed strategic partnerships with external vendors, ensuring successful project delivery within time and budget constraints

• Developed Strategic marketing and communication plans for clients across a wide spectrum of sectors and industries to meet objectives
• Provided actionable insights based on data-driven analysis, enabling informed decision-making on all communication for clients
• Led ongoing brand research, analyzing client research and continuously monitoring retail audits