SAMANTHA KRITZ
Cambridge,Canada
Summary
Results-oriented pharmaceutical sales professional with over 20 years of industry experience, most recently in oncology. Proven ability to identify and capitalize on market opportunities to drive sales and capture market share. Seeks to understand physician drivers for patient care. Excels in sales presentations to medical professionals for both new and existing products to convey the benefits for both the patient and physician. Highly motivated and committed to success.
Overview
23
23
years of professional experience
Work History
Therapeutic Specialist - Oncology
Astellas Pharma Canada
06.2022 - Current
- Developed and executed strategic business plan for Xtandi in prostate cancer for Southwestern Ontario
- Re-established relationships with key stakeholders and worked cross-functionally with Marketing and Medical to identify new KOLs for head office initiatives and field-based activities
- Strategic implementation of POA with focus on areas of highest potential resulting in double digit growth of a mature product
- Collaborated with cross-functional teams to develop strategies for driving business growth within the assigned territory
- Leveraged data and analytics to make informed decisions and drive business
- Provided feedback on marketing initiatives as part of the Field Intelligence Team
Territory Business Manager
Knight Therapeutics
10.2020 - 04.2022
- Independently created and implemented business plans for Nerlynx in breast cancer and Trelstar for prostate cancer
- Quickly identified local KOLs for OLAs, driving quick use of products and PSP
- Achieved 2nd highest patient enrolments nationally for Nerlynx
- Reintroduced support for Trelstar in prostate cancer and grew market share in well-established LHRH agonist space
Territory Business Manager
Paladin Labs
11.2017 - 10.2020
- Successfully managed portfolio for multiple therapeutic areas (transplant, neurology, hematology, urology and orthopaedics)
- Worked with key stakeholders to prepare for formulary access of Envarsus
- Worked cross-functionally with Marketing Key Account to implement a Dupuytren's Fellowship/ Centre of Excellence
- Identified KOLs for the development of national OLA program for Xiaflex DC
- Successfully launched Xiaflex in Peyronie's Disease, achieving over 800% to quota
- Awarded Xiaflex Representative and Overall Specialty Representative of the Year in 2018
- Drove 67% of Ontario sales and 42% of National sales for Xiaflex in Peyronie's Disease
Healthcare Communications Specialist
Lundbeck Canada
08.2012 - 11.2017
- Developed Regional CHE plan for mental health portfolio to enhance educational events available for representatives
- Assumed leadership role in ensuring strategic integrity of regional and district CHE activities
- Led district consultancy meetings with key customers in order to provide marketing feedback on brand related issues
- Developed and leveraged district and regional key opinion leaders in the area of psychiatry
- Supported sales team in strategic implementation of CHE events
- Led key pre- and post- launch consultancy meetings in order to first prepare the market, and then reinforce/validate marketing strategies anticipated in the field
- Worked with KOLs in the development of needs-based programs, while aligning with marketing strategy
- Created speaker tours with national and international KOLs to provide high quality education across 3 products
CNS Representative
Lundbeck Canada
02.2010 - 04.2012
- Independently managed pharmaceutical sales responsibilities through interactions with family physicians, specialists and allied healthcare professionals
- Responsible for implementing existing business plan and completing strategic analysis to develop business plan for 2012
- Identified specialists for local and regional KOL development
- Achieved sales over 110% to quota and 40% dollar growth over previous years in two consecutive years
Neuroscience Sales Associate
Eli Lilly Canada
08.2001 - 10.2009
- Coordinated and executed the successful launch of Cymbalta in 2008
- Delivered highest dollar sales in district during launch year, despite lack of existing provincial formulary coverage
- Demonstrated ability to manage multiple product portfolios
- Sales performance consistently above region and nation
- Captured significant market share from market leader in men's health
- Responsible for coaching and mentoring existing and new team members
- Awarded District Representative of the Year, 2004 and winner of multiple sales incentive awards
Education
B.Sc. - Biomedical Toxicology
UNIVERSITY OF GUELPH
01.1998
Skills
- Key account management
- Clinical data analysis
- Business planning
- Coaching and facilitation
- Budget management
Educationandprofessionaldevelopment
- UNIVERSITY OF GUELPH, B.Sc. in Biomedical Toxicology, 09/01/94, 06/01/98
- CCPE: Basic Accreditation, Rheumatology, Pharmacoeconomics, Psychiatry, Communicating the Value of Innovative Medicines and Vaccines, Continuing Health Education
- Dynamix: Colours of Communication (Lundbeck), Congruent Coaching: Leadership and Feedback (Lundbeck), Subject Matter Expert in Psychiatry (Eli Lilly), Sales Leadership Development (Eli Lilly)
Languages
Timeline
Therapeutic Specialist - Oncology
Astellas Pharma Canada
06.2022 - Current
Territory Business Manager
Knight Therapeutics
10.2020 - 04.2022
Territory Business Manager
Paladin Labs
11.2017 - 10.2020
Healthcare Communications Specialist
Lundbeck Canada
08.2012 - 11.2017
CNS Representative
Lundbeck Canada
02.2010 - 04.2012
Neuroscience Sales Associate
Eli Lilly Canada
08.2001 - 10.2009
B.Sc. - Biomedical Toxicology
UNIVERSITY OF GUELPH
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