Saloni Sinha
Toronto,Canada
Summary
Results-oriented sales professional with a strong track record in Business development and revenue growth. . Skilled in negotiation and client relationship management. Seeking a challenging role where I can leverage my skills and experience to drive revenue growth, exceed targets, and deliver exceptional customer service. I possess an insatiable curiosity and drive to learn about customers, the industry, and my team. My exceptional communication skills, both written and verbal, enable me to teach customers, tailor insights, and take control of the sale. I also have an independent spirit and entrepreneurial drive, which helps me identify opportunities and enable me to exceed targets consistently.
Overview
18
18
years of professional experience
Work History
Director - Sales
Zee TV and Zee5
Toronto
11.2023 - Current
- Sales and Business Development for all Zee network TV channels and OTT platform
- Engage and manage sales in delivering customer experiences that build true loyalty
- Negotiating and renewing strategic/high revenue impact partnerships
- Managing multiple complex projects simultaneously, ensuring a good balance of managing project processes and executing strategies
- Responsible for building and implementing a Go-to-Market strategy
- Successfully manage and grow vendor and client relationships to increase and grow revenue across major accounts
- Solid understanding of the sales process, including pipeline and priority organization, forecasting
- Responsible for the financial performance of all the platforms
- Working closely with cross-functional teams to distill complex concepts into cohesive, compelling creative expressions
- Develop new offerings based on market insights and research
- Provide category expertise in guiding internal teams across to meet client goals ensuring that brand strategy and objectives are being met
- Developing and delivering compelling client and new business presentations.
Director of Sales and Brand Partnerships
Underknown/Backyard Media
Toronto
12.2022 - 11.2023
- Sales and Business Development for all Underknown platforms - Domestic & International clients
- Driving the content and syndication revenue for the company and responsible for monetization of all the international portfolios
- Responsible for achieving annual sales targets for the domestic and international channels
- Engage and manage sales in delivering customer experiences that build true loyalty
- Successfully manage and grow vendor and client relationships to increase and grow revenue across major accounts
- Solid understanding of the sales process, including pipeline and priority organisation, forecasting
- Responsible for the financial performance of all the platforms
- Develop new offerings based on market insights
- Negotiating and renewing strategic/high revenue impact partnerships
- Designed Clutter breaking solutions to provide better visibility to brands keeping margins in check.
Regional Manager - Sales & Monetisation
NDTV Convergence Limited
New Delhi
08.2020 - 09.2023
- Driving the revenue upwards of USD $7.5 Million for the North India region
- Accomplished 30% growth on Revenue in 2020-21(Covid Year) over previous year
- Increased the active client count in FY 2020-21 by onboarding 15 new clients resulting in incremental revenue of USD $750K
- Fostered Agency and client relationships and drove Volume Deal discussions to create a Healthy and Stable Revenue Pipeline month on month
- Drove Integrated Network Deals to drive higher market share and revenue
- Collaborating with internal creative teams to formulate bespoke solutions to drive ROI & Engagement for the clients
- Manage and mentor direct report(s); fostering an environment of mutual respect and partnership, strategic thinking, appropriate risk-taking, open lines of communication, on-going performance feedback, professional development and adherence to agency policy.
Chief Manager
Bennett Coleman & Co. - Times of India
Gurgaon, Haryana
03.2019 - 08.2020
- Augmenting growth, through new business development and Innovation in offerings
- Managing the USD $22.5 Mn
- Revenue for the category and ensuring business yield and client retention
- Formulating Content Marketing and Digital Sales strategies that led to elevated brands ROI, driving revenue and growing profits in a competitive markets
- Mentored the team for advertising revenue, which entailed regular Print advertising and innovation, and created Business, CSR Solutions
- Additional Responsibility included selling 360 Degree solutions for the entire group in - Digital, Print, OOH, and Radio partnerships
- Spearheaded alliances with key clients such as– Samsung, LG, Sony, Phillips Bose, Apple etc
- Establish high-level client servicing relationships with advertising agencies - WPP Group, Publicis Group, Havas, Denstu Ageis etc.
Sr. Manager-Ad Sales
NDTV Networks
New Delhi
07.2015 - 02.2019
- Leading the team for advertising revenue, which includes regular advertising and innovation sales for the channel
- Championed Inventory + content solutions for the Education vertical client’s for the NDTV network
- Devised multiple brand solutions projects for education category such as Mica school of Ideas, KR Mangalam Education half-hour show
- Spearheading discussions pitching for special properties and monitoring the deliveries thus ensuring yield and volume.
Sr. Manager-Ad Sales
Times Now
New Delhi
05.2008 - 06.2015
- Effectively contributed in leading the entire gamut of activities including Key Account Management, Business Development, Client Relationship Management, Content Marketing, and Digital Sales
- Advertising Sales Management for News channels of the network, which primarily included Times Now and ET Now, handling Delhi NCR market
- Part of the ET Now launch team, generated revenue of USD $250K from launch partner's to kick start the channel launch
- Formulated pitches for a non-spending business by collaborating with the client and other stakeholders
- Prepared monthly reports on team achievements and completion of targets for business stakeholders.
Senior Executive - Ad Sales
Network 18 - CNBC
01.2007 - 05.2008
Executive - Ad Sales
Zee Entertainment Enterprise
06.2006 - 01.2007
Account Manager
Radio Mirchi
10.2005 - 06.2006
Media Advertising Sales - Digital + Broadcast
Asia Multimedia Distribution/Zee network
Toronto
- Sales and Business Development for all Zee network TV channels and OTT platform
- Engage and manage sales in delivering customer experiences that build true loyalty
- Negotiating and renewing strategic/high revenue impact partnerships
- Managing multiple complex projects simultaneously, ensuring a good balance of managing project processes and executing strategies
- Responsible for building and implementing a Go-to-Market strategy
- Successfully manage and grow vendor and client relationships to increase and grow revenue across major accounts
- Solid understanding of the sales process, including pipeline and priority organisation, forecasting
- Responsible for the financial performance of all the platforms
- Working closely with cross-functional teams to distill complex concepts into cohesive, compelling creative expressions
- Develop new offerings based on market insights and research
- Provide category expertise in guiding internal teams across to meet client goals ensuring that brand strategy and objectives are being met
- Developing and delivering compelling client and new business presentations.
Education
Post Graduate Diploma in Marketing -
Times School of Marketing
01.2005
Bachelor of Commerce (Hons) -
Delhi University
01.2004
High School -
St. Thomas' High School of Girls
Skills
- Sales
- Negotiation
- Creating & Managing Agency and client Relationships
- Problem Solving
- Presentation Skill
- Goal oriented
- Drive Sales Strategy
- Client Servicing
- Team Player
Timeline
Director - Sales
Zee TV and Zee5
11.2023 - Current
Director of Sales and Brand Partnerships
Underknown/Backyard Media
12.2022 - 11.2023
Regional Manager - Sales & Monetisation
NDTV Convergence Limited
08.2020 - 09.2023
Chief Manager
Bennett Coleman & Co. - Times of India
03.2019 - 08.2020
Sr. Manager-Ad Sales
NDTV Networks
07.2015 - 02.2019
Sr. Manager-Ad Sales
Times Now
05.2008 - 06.2015
Senior Executive - Ad Sales
Network 18 - CNBC
01.2007 - 05.2008
Executive - Ad Sales
Zee Entertainment Enterprise
06.2006 - 01.2007
Account Manager
Radio Mirchi
10.2005 - 06.2006
Media Advertising Sales - Digital + Broadcast
Asia Multimedia Distribution/Zee network
Post Graduate Diploma in Marketing -
Times School of Marketing
Bachelor of Commerce (Hons) -
Delhi University
High School -
St. Thomas' High School of Girls
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