Sakhr El Moueffeq
Dieppe,Canada
Summary
Bilingual Senior Data Analytics and Data Governance Expert, holds a bachelor's degree in Marketing and Data Analytics. With +10 years of experience in data analytics, data-driven strategies, Data Governance, and Business Intelligence helping decision-making. Bring innovation and cutting-edge service delivery excellence to life across dynamic, fast-paced environments.
Overview
18
18
years of professional experience
Work History
Project Analyst
Bell Canada
01.2019 - Current
- Thrived in a busy setting; executed more than 1300 service implementations per year, with principal customers: Desjardins, Canada Election, and Air Canada
- Defined, measured, and followed up KPIs for each project and delivered excellence
- Established GANT charts projects; budget and timeline estimation, defined and coordinated between different involved teams, customer’s touch points and, internal resources
- Communicated efficiently between different stakeholders and ensure reporting for each project, to foster competence, morale, and retention of top talent; trained new resources and automated follow-ups on Excel
- Key achievement: Automated an Excel that calculates and alerts about deadlines two days and one day before
- It allowed the reduction of human errors and increased proactivity.
Bilingual Client Service Specialist
Tangerine (Scotia Bank)
09.2018 - 01.2019
- Accountable for listening actively to the customer, understanding his needs, giving adequate answers to his requests, and suggesting services that could help improve customer experience
- Advising customers on Credit Cards, Savings Accounts, Chequing Accounts, GICs & Term Deposits, TFSA, RSP, Money Transfers, NSF and other requests
- Handling Customer Complaints by proactively engaging with customers and managing a high-volume workload within a commitment-driven environment
- Increased Customer retention by delivering exceptional Customer service putting our customers first and building new relationships with customers
- Providing general information of products and services offered, by listening to customers actively
- Resolving Customer inquiries with prompt services.
Senior Data Analyst
INWI Telecom
11.2014 - 06.2018
- Accountable for data analytics and data governance, played a pivotal role in leading and assisting in the development, implementation, and maintenance of frameworks, standards, policies, and procedures that deliver trusted, high data quality, and accessible data for effective analytics and Business Intelligence
- Recognized for data governance, accuracy, security, and quality of data assets and the speed and ease of their use
- Data Governance: Collected the need expressions and feedback from data analysts, product managers, and other data users for the development and the implementation of the first GIS in the company, based on different sources of data: (geographic, customer base, and telecom traffic)
- In addition, established processes for periodic extractions, updates, access rules, data duplication/history, responsibilities, and security
- I have Knowledge and experience working with relational databases, and query authoring (SQL) and experience in training and awareness programs related to information governance
- Data Mastering: worked daily with enterprise data lakes and data warehouses, used various data analysis and visualization tools such as Excel, Power BI, and SAS, expert in data profiling, data lineage, data quality assessment, data classification, data modeling, data categorization, and metadata management
- Collaboration: Prepared pre-launch analysis for promotions and new products and post-evaluation for marketing and sales campaigns
- Supported direct marketing team with analysis for marketing pushes
- Analysis: Calculated potential and ROI for wireless and fiber coverages and shop openings based on geo-demographic data
- Key achievement: - Increased market share of the company in regions with low retail presence by advising to send go-to-market teams
- Avg market share = +15% - Brought to life the first GIS for data analytics, which helped the company to add geographic dimension to analytics and allowed to enhance reporting’s with thematic maps.
Senior Data Analyst
Orange Telecom
06.2008 - 11.2014
- Accountable for raising the stakes of how data is managed and used by working in close collaboration with the centralized data office that guided and supported all aspects of data management at Orange and the ability to extract value from data assets while working with partners and stakeholders across diverse departments
- Data governance: Developed, implemented, and managed a comprehensive data governance framework that outlines data policies, standards, and procedures to promote consistency, quality, integrity, and accessibility of data, Lead the development and maintenance of data documentation (data dictionaries, business glossaries, metadata repositories, data lineage documentation, data mappings, and data flows) to support consistent data usage and understanding; and mitigate data siloes, data duplication and, inconsistencies
- Business Development: Changed the company paradigm from a push strategy to a commercial and technical pull strategy using data based arguments and geographic analysis
- Established a market shares model based on internal and market surveys data
- Data Solutions: Created dashboards and reporting based on Excel, SAS and Business Object
- Strategic Thinking: Prepared business cases for promotions and new products
- Analysis: Calculated the potential incomes and the ROI for wireless and fiber coverages
- Calculated the potential attendance for shop openings, based on geo-demographic data
- Key achievement: - Created and automated a quarterly white book with 360 KPIs overview on prepaid and postpaid users, this reduced demands of analysis for my BI team by -20% and allowed other teams like Pricing and Product management to be more independent with their work on prices and promotions
- Initiated customer segmentation that helped to target segment with specific offers (+7% vs control sample).
Data Analyst
DHL
10.2006 - 06.2008
- Accountable for periodic reporting and dashboards
- Followed-up on customer base (churn and acquisitions analysis)
- Analysis: Supported price policy with analysis and business cases, also marketing and sales campaigns with relevant analysis
- Evaluated marketing and sales campaigns
- Target Setting: Defined and followed-up on annual sales and marketing targets
- Key achievement: - Led the data governance for aggregation of DataMart’s project, which allowed quick access to weekly and monthly data for data analysts.
Education
Bachelor's degree in Business Administration - Marketing
ENCG (École Nationale de Commerce et de Gestion)
01.2006
Skills
- Creative Thinking/Innovation
- Conceptual Thinking
- Analytical thinking/Judgment
- Consulting Skills
- Data Governance
- Client Service Orientation
- Teamwork and Cooperation
- Effective Interactive Communication and presentation skills
- Attention to detail
- Strategic Thinking
- Results Orientation
- Strategic recommendations
Languages
French
Native or Bilingual
English
Full Professional
Arabic
Native or Bilingual
Spanish
Professional Working
Toolkit
- SAS
- Power BI
- SQL
- Access
- Excel
- Think cell
- PowerPoint
- MapInfo
- ArcGIS
- Maximo
- Service Now
Timeline
Project Analyst
Bell Canada
01.2019 - Current
Bilingual Client Service Specialist
Tangerine (Scotia Bank)
09.2018 - 01.2019
Senior Data Analyst
INWI Telecom
11.2014 - 06.2018
Senior Data Analyst
Orange Telecom
06.2008 - 11.2014
Data Analyst
DHL
10.2006 - 06.2008
Bachelor's degree in Business Administration - Marketing
ENCG (École Nationale de Commerce et de Gestion)