Saida Macintosh
Port Moody,BC
Summary
Results-driven Marketing & Communications professional with over 18 years of experience in private and non-profit sectors. Proven ability to bring clients' visions to life, enhance brand reputation, and drive organizational success. A strategic thinker with a track record in business development, B2B/B2C marketing, branding, and content strategy. Exceptional writing and presenting skills, adept at building strong client relationships.
Overview
19
19
years of professional experience
Work History
Marketing & Communications Consultant
SunniDesign/Success Unlimited
Remote
08.2009 - Current
- Created content for website, brochures, newsletters and other marketing materials
- Redesigned marketing materials for brand consistency and analyzed websites for increased customer interaction and ROI
- Implemented and monitored trends in SEO, digital and email marketing
- Provided support in setting up email marketing automation systems.
- Managed social media accounts including content creation, scheduling posts and responding to comments.
- Developed and implemented effective communication strategies that enhanced customer loyalty programs, brand awareness, and increased customer satisfaction.
- Created communication and marketing strategies for new products, launches, events, and promotions
- Established processes to measure effectiveness of communication efforts against objectives.
Vice President
Highlands Master Builders
Coquitlam, BC, CANADA
05.2019 - 03.2021
- Fostered a safety-conscious culture with zero lost-time incidents over a two-year period
- Implemented technology solutions to improve project tracking, reporting, and collaboration
- Oversaw human resources functions such as recruitment, employee relations, training and benefits administration
- Created effective communication strategies between management team members and employees at all levels of the organization
- Organized special projects such as corporate events or marketing campaigns
- Collaborated with executive team members on major decisions regarding company-wide initiatives
- Developed and executed human relation strategies that enhanced employee engagement and drove performance improvement
- Led a high-performing marketing team, achieving 15% YoY growth in productivity
- Collaborated with sales and product teams to identify new market opportunities and enhance customer retention strategies
- Cultivated a culture of collaboration among department heads to facilitate cross-functional project execution
Vice President of Marketing
Highlands Master Builders
Coquitlam, BC, CANADA
01.2018 - 03.2019
- Developed and executed a comprehensive marketing strategy resulting in a 25% increase in revenue within the first year
- Conducted in-depth market analysis, leading to successful product diversification and a 10% increase in overall revenue
- Analyzed market trends, competitive landscape, and consumer behavior to identify key growth opportunities
- Led the development of all marketing materials including product brochures, website content, email campaigns, and promotional collateral
- Directed advertising efforts across multiple channels such as print, digital, and radio
- Managed relationships with external vendors such as media agencies and creative agencies
- Conducted A and B testing on landing pages to optimize conversion rates on various digital campaigns
- Identified potential strategic partnerships with other organizations in order to increase brand awareness and reach new audiences
- Organized quarterly meetings with internal stakeholders to discuss progress on current projects and brainstorm ideas for future initiatives
Quality Assurance Manager and Design Specialist
Celebrity Productions
Woodbridge, VA, USA
07.2009 - 01.2011
- Ensured products/services met quality standards, coordinating training to meet requirements
- Reviewed customer complaints and identified trends in order to develop corrective action plans
- Collaborated with directors and sales staff for high-quality service
- Established key performance indicators for evaluating the effectiveness of the company's quality management system
- Designed promotional materials to enhance brand image
Communications Specialist
McDonald's Corporation
Bethesda, MD, USA
03.2007 - 07.2009
- Established a regional intranet site as the primary communication vehicle
- Managed the region's website, including content creation, merchandising, and analysis
- Provided communication support for large-scale meetings and special projects.
- Produced press releases, fact sheets, brochures, newsletters, and other materials for internal and external communications
- Organized events such as press conferences, seminars, trade shows., to raise brand visibility
- Developed editorial calendars for use in creating content for various channels including websites, blogs, email newsletters
Communications & Media Relations Specialist
America's Charities
Chantilly, VA, USA
02.2005 - 03.2007
- Assisted the Director of Communications in developing and evaluating marketing and media needs
- Developed and maintained multimedia packages, press releases, newsletters, and brochures
- Conducted analysis for brand strategy and maintained media relations databases
- Developed editorial calendars based on current events relevant to the organization's mission or objectives
- Managed daily operations of social media channels, including content development and scheduling posts
- Collaborated with internal teams on projects that require media relations support
Education
Total Business and Personal Coaching -
Canada Coaching Academy
05.2022
Bachelor of Arts (B.A.) in Journalism -
Hawaii Pacific University
05.2005
Bethesda Chevy Chase High School
05.1998
Skills
- B2B/B2C Marketing
- Content Strategy
- Lead Generation
- Brand Messaging
- Email Marketing
- Market Research Analysis
- User Engagement
- Social Media ROI
- Collateral creation
- Copywriting
- Editing & Proofreading
- Brand Management
- Internet Marketing
- Presentations
- Press Release Writing
- Generating Results
- Articles & Blog
- Leadership & Team Management
- Strategic Planning
- Crisis Communications
- Training and Onboarding
- Cross-departmental Alignment
- Stakeholder Relationship Management
- Innovative Thinking
- Analytical Skills
- Communication & Presentation Skills
- Adaptability & Change Management
- Negotiation & Influencing Skills
- Global & Cultural Awareness
- Community Engagement
- Campaign Performance Tracking
- Corporate Communications
- Customer Retention Strategies
- Adaptability and Flexibility
- Digital Marketing
Additional Information
Hawaii Pacific University - President's Host/Brand Ambassador, September 2002 - Present, AVAILABLE FOR TRAVEL
Personal Information
Title: Marketing & Communications
References
References available upon request
Timeline
Vice President
Highlands Master Builders
05.2019 - 03.2021
Vice President of Marketing
Highlands Master Builders
01.2018 - 03.2019
Marketing & Communications Consultant
SunniDesign/Success Unlimited
08.2009 - Current
Quality Assurance Manager and Design Specialist
Celebrity Productions
07.2009 - 01.2011
Communications Specialist
McDonald's Corporation
03.2007 - 07.2009
Communications & Media Relations Specialist
America's Charities
02.2005 - 03.2007
Total Business and Personal Coaching -
Canada Coaching Academy
Bachelor of Arts (B.A.) in Journalism -
Hawaii Pacific University
Bethesda Chevy Chase High School