Summary
Overview
Work History
Education
Skills
Work Availability
Work Preference
Timeline
Hi, I’m

Saida Macintosh

Marketing & Communications
Port Moody,BC
Whether you think you can or whether you think you can’t, you’re right!
Henry Ford
Saida Macintosh

Summary

Forward-thinking Marketing & Communications professional bringing over 18 years of comprehensive experience providing strategic and practical guidance to drive business success through solid brand positioning and quality content creation, and customer relationship management. Results-driven and tenacious in driving market share improvements, brand recognition, and revenue growth. Talents in both traditional and online marketing strategies. Reliable individual experienced in conducting market research and creating marketing campaigns. Skilled at producing high-quality content to increase sales and conversion rates. Recognized as strong team player with exceptional communication skills.

Overview

19
years of professional experience

Work History

SunniDesign/Success Unlimited

Marketing & Communications Consultant
08.2009 - Current

Job overview

  • Achieved outstanding results for various companies through advanced marketing and branding expertise
  • Coordinated media relations and maintained regular contact with target media outlets for effective responses
  • Redesigned marketing materials for brand consistency and analyzed websites for increased customer interaction and ROI
  • Implemented and monitored trends in SEO, email marketing, and graphic design
  • Supervised projects to guarantee that all content was publication-ready
  • Created communication and marketing strategies for new products, launches, events, and promotions
  • Managed team of 10 marketing and public relations staff
  • Replied to communication-related issues in timely manner
  • Developed and implemented marketing strategies that enhanced customer loyalty programs, brand awareness, and increased customer satisfaction.

Highlands Master Builders

Vice President
05.2019 - 03.2021

Job overview

  • Fostered a safety-conscious culture with zero lost-time incidents over a two-year period
  • Implemented technology solutions to improve project tracking, reporting, and collaboration
  • Developed and executed HR strategies, enhancing employee engagement and driving performance improvement
  • Led a high-performing marketing team, achieving 15% YoY growth in productivity
  • Collaborated with sales and product teams to identify new market opportunities and enhance customer retention strategies.

Highlands Master Builders

Vice President of Marketing
01.2018 - 03.2019

Job overview

  • Developed and executed comprehensive marketing strategy resulting in 25% increase in revenue within first year.
  • Optimized marketing budget allocation to maximize return on investment, prioritizing high-impact initiatives.
  • Drove Highland's branding efforts to increase market presence and brand recognition.
  • Collaborated with executive leadership to set strategic marketing goals aligned with overall business objectives.
  • Transformed Highland's social media presence into powerful brand asset by curating compelling content and fostering engaged community.
  • Maximized trade show presence by designing impactful booth experiences and coordinating pre-event promotional activities.
  • Established strong relationships with key industry partners, securing valuable co-marketing opportunities and sponsorships.
  • Managed public relations efforts, securing positive media coverage for company news and events.

Celebrity Productions

Quality Assurance Manager and DesignSpecialist
07.2009 - 01.2011

Job overview

  • Ensured products/services met quality standards, coordinating training to meet requirements
  • Collaborated with Directors and sales staff for high-quality service
  • Designed promotional materials to enhance brand image.
  • Trained team members on quality assurance principles, fostering a culture of accountability and high performance.
  • Facilitated communication between departments regarding quality concerns, fostering collaboration towards shared goals.

McDonald’s Corporation

Communications Specialist
03.2007 - 07.2009

Job overview

  • Established regional intranet site as primary communication vehicle
  • Managed region’s website, including content creation, merchandising, and analysis
  • Provided communication support for large-scale meetings and special projects.
  • Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
  • Created persuasive sales collateral for the McCafe product launch that effectively communicated product benefits, resulting in increased lead generation efforts with diverse audience

America’s Charities

Communications & Media Relations Specialist
02.2005 - 03.2007

Job overview

  • Assisted Director of Communications in developing and evaluating marketing and media needs
  • Developed and maintained multimedia packages, press releases, newsletters, and brochures
  • Conducted analysis for brand strategy and maintained media relations databases
  • Streamlined internal communication processes, fostering a more collaborative work environment among team members.

Education

Canada Coaching Academy
Montreal, QC

from Personal And Business Coaching
07.2021

Hawaii Pacific University
Honolulu, HI

Bachelor of Arts from Journalism
05.2005

Bethesda Chevy Chase High School
Bethesda, MD

High School Diploma
06.1998

Skills

  • B2B/B2C Marketing
  • Content Strategy
  • Lead Generation
  • Email Marketing
  • Market Research
  • User Engagement
  • Social Media
  • Copywriting
  • Editing & Proofreading
  • Brand Management
  • Marketing Materials
  • Press Releases
  • Leadership & Team Management
  • Strategic Planning
  • Crisis Management & Problem Solving
  • Stakeholder Relationship
  • Innovative Thinking
  • Analytical Skills
  • Communication & Presentation Skills
  • Adaptable & Flexible
  • Excellent Communication
  • Organization and Time Management
  • Global & Cultural Awareness
  • ADOBE CREATIVE SUITE
  • MICROSOFT OFFICE
  • AWEBER
  • CONSTANT CONTACT
  • MAILCHIMP
  • SALESFORCE
  • ICONTACT
  • HOOTSUITE
  • CANVA
  • HEADLINES
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Location Preference

HybridOn-SiteRemote

Important To Me

Company CulturePaid sick leaveHealthcare benefitsCareer advancementPersonal development programsTeam Building / Company RetreatsStock Options / Equity / Profit SharingWork-life balance401k match

Timeline

Vice President

Highlands Master Builders
05.2019 - 03.2021

Vice President of Marketing

Highlands Master Builders
01.2018 - 03.2019

Marketing & Communications Consultant

SunniDesign/Success Unlimited
08.2009 - Current

Quality Assurance Manager and DesignSpecialist

Celebrity Productions
07.2009 - 01.2011

Communications Specialist

McDonald’s Corporation
03.2007 - 07.2009

Communications & Media Relations Specialist

America’s Charities
02.2005 - 03.2007

Canada Coaching Academy

from Personal And Business Coaching

Hawaii Pacific University

Bachelor of Arts from Journalism

Bethesda Chevy Chase High School

High School Diploma

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Saida MacintoshMarketing & Communications