Saad Wajahat
STC (Saudi Telecom Company)
Mississauga,Canada
7
years of professional experience
Product Marketing and Lifecycle Growth Leader with 7+ years of experience driving adoption, GTM strategy, and product-led growth across large digital portfolios. Strong background in lifecycle marketing, customer segmentation, and insight-driven experimentation - with a customer-first mindset and the ability to influence stakeholders at all levels.
Work History
Manager, Product Marketing and Lifecycle Growth
3 Years 1 Month- Lead product growth, lifecycle marketing, and pricing across Devices and Roaming portfolios, owning customer segmentation, CRM journeys, GTM campaigns, competitive monitoring, and pricing execution for 1,000+ devices to drive acquisition, retention, and customer value.
- Priced and launched the iPhone 17 and S26 series, coordinating with product, systems, and operations teams for configuration, channel alignment, and GTM execution - delivering record-breaking postpaid acquisition results.
- Drove devices business by growing non-handsets, introduced new credit scoring systems to reduce bad debts and increase sales resulting in over 30% YoY growth in devices revenues.
- Led Black Friday and National Day GTM campaigns end-to-end - strategy, messaging, channel execution - delivering BHD 2M revenue (+20% YoY) and +10% YoY growth.
- Increased digital sales contribution from 30% to 70% during flagship device launches through optimized channel offers and web merchandising guidance.
- Achieved 45% device insurance and warranty attach rate through targeted GTM campaigns, improving customer lifetime value.
- Spearheaded launch of Rova eSIM digital product - owning positioning, GTM execution, and lifecycle enablement from concept to scale - achieving 200,000+ subscribers within six months.
- Built an AI-powered competitive intelligence dashboard to monitor market trends and inform positioning strategy and messaging decisions in real time.
Lifecycle Marketing Manager, Product Growth
10 Months- Led product lifecycle marketing strategy across 13 digital applications - owning positioning, adoption milestones, and GTM execution across acquisition, activation, engagement, and retention stages.
- Drove free-to-paid conversion and usage-based expansion through multi-channel lifecycle campaigns spanning push, SMS, in-app messaging, and email - growing streaming platform MAUs by 67% (9M to 15M).
- Led growth strategy for Rox, Jazz youth digital app - developing segment-specific lifecycle propositions and campaigns that grew subscriber base by 36%, achieving annual target.
- Launched a loyalty and referral program for self-service app, driving 60K monthly acquisitions and increasing customer LTV.
- Grew offer platform (J4U) revenue by 400% through PLG-aligned omnichannel journeys using real-time behavioural triggers.
- Partnered with Marketing, Product, and Analytics teams to build scalable acquisition and cross-sell strategies - reducing digital wallet (JazzCash) churn by 15%.
Expert, Analytics and Insights
1 Year 1 Month- Identified adoption gaps and growth opportunity areas across the digital portfolio - developing 200+ lifecycle campaigns that grew 4G active users by 110% (7M to 15M) through data-driven targeting.
Assistant Manager, Pricing and Commercial Planning
2 Years 2 Months- Supported GTM strategy and commercial planning for Smart TV, OTT App, and FTTH product lines - contributing to 24% subscriber base growth through positioning, pricing, and promotional execution.
Education
Bachelor of Business Administration
Skills
Product Marketing and PLG: GTM Strategy
Product Positioning and Messaging
Product-Led Growth (PLG)
Free-to-Paid Conversion
Adoption and Activation Milestones
Lifecycle Marketing
Usage-Based Expansion
Experimentation Frameworks
Growth and Analytics: Customer Segmentation
Behavioural Analysis
SQL
Tableau
Power BI
Adobe Analytics
MS Excel
Executive Reporting
Data-Driven Decision Making
Cross-functional and Leadership: Cross-functional Influence
Stakeholder Management
Team Leadership
Business Case Development
Braze
Marketo
HubSpot
JIRA
Figma
Timeline
Manager, Product Marketing and Lifecycle Growth
STC (Saudi Telecom Company)
05.2023 - CurrentRead More
Lifecycle Marketing Manager, Product Growth
VEON Ltd. (Jazz)
07.2022 - 05.2023Read More
Expert, Analytics and Insights
e& formerly Etisalat (PTCL)
06.2021 - 07.2022Read More
Assistant Manager, Pricing and Commercial Planning
e& formerly Etisalat (PTCL)
04.2019 - 06.2021Read More
National University of Sciences and Technology (NUST)
Bachelor of Business Administration
Read More