Rafael Brancewicz
Montréal,Québec
Summary
Strategic Growth & Marketing Leader with 7+ years of experience driving acquisition, product-led growth (PLG), and full-funnel B2B demand generation across SaaS and tech companies. Certified in Growth Marketing (CXL) and Product-Led Growth, I design and execute GTM strategies including account-based (ABM), multi-channel campaigns that scale awareness, acquisition, and recurring revenue. Proven success delivering measurable impact:
- 40% YoY growth in recurring monthly revenue (MRR)
- 35% increase in trial-to-paid conversion rates
- 200% growth in qualified inbound leads
- 3.2x return on ad spend (ROAS) across paid channels.
My expertise blends strategic leadership with hands-on execution across ABM, paid media, CRO, automation, and content syndication, aligning marketing, sales, and product to drive predictable revenue growth and partner activation.
Results-driven leader with strong background in strategic management and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Director, Growth Marketing & Business Development
Ratio.City (acquired by Esri Canada)
01.2022 - Current
- Increased recurring monthly revenue by 40% YoY through improved conversion and retention strategies.
- Delivered 200% growth in free trial signups and a 35% boost in trial-to-paid conversions through targeted paid and organic campaigns.
- Managed cross-channel campaigns (Google Ads, LinkedIn, Meta, Twitter, Bluesky) generating a 150% increase in engagement and 3.2x ROAS.
- Built and optimized automated lifecycle email journeys (onboarding, engagement, renewal), achieving 25% higher retention.
- Owned and optimized $250K+ annual marketing budget with full performance accountability.
- Designed and implemented ABM programs targeting municipalities and developers, increasing SQL quality by 70%.
- Launched and grew presence on G2 and TrustRadius, driving consistent referral traffic and social proof.
- Led website CRO experiments improving conversion paths and UX engagement metrics.
- Collaborated with Esri Canada’s marketing division and external agencies to align brand, strategy, and messaging post-acquisition.
Growth Marketing Lead
Nexapp Technologies (Axify)
01.2021 - 01.2022
- Delivered Axify’s first 20+ paying enterprise customers through ABM and inbound growth strategies.
- Improved SQL-to-customer conversion by 30% via funnel optimization and account targeting.
- Managed paid campaigns (LinkedIn & Meta) that outperformed industry benchmarks with CTR 2.5x higher and CPC 40% lower.
- Implemented HubSpot marketing automation for segmented nurture campaigns, improving engagement by 45%.
- Led website revamp and CRO experiments, doubling free trial signup rate.
- Partnered with product team on onboarding experiments and pricing tests to drive adoption and retention.
B2B Marketing Manager
Direct Objective Consulting
01.2020 - 01.2021
- Increased conversion rates by 35% and marketing-qualified leads (MQLs) by 50%.
- Executed multi-channel ABM and demand generation campaigns across LinkedIn, Google Ads, and programmatic.
- Managed paid media and content syndication budgets to deliver a 4:1 ROI.
- Built automated email workflows and lead scoring frameworks to improve client engagement and retention.
- Collaborated with agencies and internal creative teams to develop SEO, content, and PPC strategies that delivered measurable ROI.
Education
Master en traduction multidisciplinaire - Français – Allemand – Anglais
Institut Supérieur de Traducteurs et Interprètes (ISTI – Université libre de Bruxelles (ULB)
Skills
- Partner & Channel Acquisition Strategy
- Account-Based Marketing (ABM)
- Product-Led Growth (PLG) & Product-Led Sales (PLS)
- Demand Generation & Revenue Growth
- Paid Media (LinkedIn, Google, Meta, Twitter, Bluesky)
- Conversion Rate Optimization (CRO)
- Email Marketing & Lifecycle Automation (HubSpot, Mailchimp)
- Content Syndication & Marketplace Growth (G2, TrustRadius)
- Website Optimization & Analytics
- Budget Management & ROI Tracking
- Cross-Functional Leadership & Agency Collaboration
- Relationship building
- Strategic planning
- Decision-making
Languages
English
Native or Bilingual
French
Native or Bilingual
Polish
Native or Bilingual
German
Elementary
Dutch
Elementary
Certification
- CXL – Growth Marketing Certification
- Product-Led Growth / Product-Led Sales – Leah Tharin
- Google Ads (Search, Display, Video), Google Analytics & GA4
- Meta Ads Manager, LinkedIn Ads, X/Twitter Ads, Bluesky
- HubSpot CRM, Mailchimp, Airtable, Zapier, GA4
- PRINCE2 Project Management, Lean Six Sigma Yellow Belt
Accomplishments
- Resolved product issue through consumer testing.
- Supervised team of up to 5 members.
- Achieved Product-Led-Growth and Product-Led-Sales by implementing product marketing motion and data analysis with accuracy and efficiency.
Timeline
Director, Growth Marketing & Business Development
Ratio.City (acquired by Esri Canada)
01.2022 - Current
Growth Marketing Lead
Nexapp Technologies (Axify)
01.2021 - 01.2022
B2B Marketing Manager
Direct Objective Consulting
01.2020 - 01.2021
Master en traduction multidisciplinaire - Français – Allemand – Anglais
Institut Supérieur de Traducteurs et Interprètes (ISTI – Université libre de Bruxelles (ULB)
Key Highlights
- Scaled monthly newsletter audience by 4x with a sustained 40%+ open rate and 12% CTR.
- Consistently exceeded lead acquisition and conversion benchmarks across paid and organic channels.
- Experienced working cross-functionally with product, sales, and external agencies in fast-paced, growth-oriented environments.
- Fluent in English, French, and Polish – enabling bilingual campaign execution and localization across Canada and European markets.