RYANNE KOSICK
Mississauga,Canada
Summary
My professional experience carries with it high levels of responsibility and leadership skills. It is this experience which allows me to make valuable contributions to current and future projects and initiatives. I possess a combination of team leadership, strategic planning, and customer relation skills that I have leveraged to exceed expectations in each of my roles. I excel at providing motivation and encouragement to implement new and innovative ideas to ensure success in the complex and competitive marketplace. I am an effective leader with strong delegation and operational skills to challenge and manage high volume performance.
Skills
Overview
22
22
years of professional experience
Work History
Marketing Manager Hematology Oncology
GSK
07.2024 - Current
- Led the successful launch of OJJAARA developing and executing a comprehensive strategic plan and tactical initiatives to drive brand success.
- Collaborated cross-functionally with Medical, Medical Education, Sales, Market Access, and Regulatory teams to ensure strategic alignment and seamless execution of the launch.
- Developed and delivered tools and training that equipped the field team with the necessary knowledge, tools, and resources to effectively position OJJAARA.
- Drove brand strategy and execution, overseeing all aspects of marketing, including messaging, omnichannel engagement, and key opinion leader partnerships.
- Negotiated with PAAB to ensure key core materials retained the required information to support critical selling messages
Senior Product Manager, Oncology
Sanofi
04.2022 - 07.2024
- Demonstrated leadership skills by seamlessly taking on additional responsibilities due to a colleague's departure
- Dedicated efforts in supporting and leading the transition of LIBTAYO to Regeneron, meeting necessary timelines and collaborating with both Global and Local teams
- Collaborated with a cross-functional team to deliver high-impact marketing tactics, focusing on innovation to achieve growth objectives
- Successfully launched several digital tactics highlighting new indication for LIBTAYO and achieved new benchmarks with patient awareness initiatives reaching healthcare professionals, patients, and caregivers across all virtual platforms
- Overall, showcased proactive and determined 'play to win' behaviors, navigating and overcoming various challenges to ensure a stellar year for LIBTAYO in 2023 with 32% growth and surpassing targets by 25%
Marketing Manager, Fertility
EMD Serono
01.2020 - 04.2022
- Responsible for developing and executing the Fertility portfolio's Brand Plan and leading the development of the PERGOVERIS Launch Plan for the Canadian Market
- Notable tasks include successfully launching PERGOVERIS into the Canadian Market, leading the Quebec working group to establish EMD Serono's leadership in the province, and executing a digital strategy to solidify EMD Serono's association with fertility in Canada
Product Manager - Interventional Oncology
BTG (now Boston Scientific)
03.2019 - 11.2019
- Responsible for creating, leading, and implementing marketing strategies for current and new products
- Notable achievements include developing and executing launch strategies for ICEfx system and DC Bead LUMI M0, implementing a digital strategy for the Canadian IO Business with a focus on asynchronous learning, and spearheaded the 2020 brand plan for Interventional Oncology products
Product Manager - Business Development Genetics
LifeLabs Genetics
01.2018 - 03.2019
- Responsible for brand planning, product launches and management, and performance tracking to expand the genetic portfolio
- Achievements include commercializing the pharmacogenetic test TreatGxplus in Canada, implementing a launch strategy through high-value distribution channels, executing a digital marketing plan, securing reimbursement from private payers, and establishing relationships with KOLs across the country
Marketing Lead, MPS I Disease (Aldurazyme) (Contract)
Sanofi Genzyme
10.2016 - 12.2017
- Supported the business goals and objectives of the Rare Disease Business unit, specifically with responsibility to achieve or exceed P&L targets for Aldruazyme
Associate Marketing Manager, Haemophilia (Contract)
Baxalta (now Shire)
05.2015 - 09.2016
- Led the development and execution of the 2016 brand plan, created innovative marketing tools that accentuated product features and benefits, building brand essence as to captivate the clients (e.g., Haematologists) and to further sales force commitment to the brands
Sales Trainer Respiratory
Takeda Canada
08.2014 - 04.2015
- Served as a learning specialist for the sales force, assessing their training needs and creating modules to address those needs
- I successfully completed initial training programs, handling design, facilitation, and evaluation for newly hired sales representatives
Specialty/Hybrid/Territory Sales Representative - Respiratory Field Expert
Takeda Canada (Altana/Nycomed)
01.2006 - 01.2014
- Functioned as a Respiratory Field Expert, mentoring new representatives, and collaborating with marketing to develop behavioral segmentation
- Successfully launched Alvesco, Omnaris, Tecta, and Daxas
- Played a key role in training respirologists, gastroenterologists, and endocrinologists through accredited programs
- Performance consistently ranked at the top nationally in reviews and won various awards that reflected my strong performance during my tenure at Takeda
Pharmaceutical Representative
Abbott Laboratories, Limited.
01.2003 - 01.2006
- All three products exceeded quota at the end of the 2005 fiscal year: Biaxin by 15.18%, Paediatric Biaxin by 23.17%, and Prevacid by 2.90%
- In recognition of my achievements, I won the Pewter Cup award in 2005, which was based on market share and sales performance against targets
Education
MBA -
UBC
Vancouver06-2013
Bachelor of Science -
Western University
London, Ontario06-2002
Skills
Strategic Thinking
Leadership
Launch Readiness
Marketing Strategy Development
Cross-Functional Collaboration
Brand Planning
Critical Thinking
Marketing Campaign Creation
Negotiation
Sales
Timeline
Marketing Manager Hematology Oncology
GSK
07.2024 - Current
Senior Product Manager, Oncology
Sanofi
04.2022 - 07.2024
Marketing Manager, Fertility
EMD Serono
01.2020 - 04.2022
Product Manager - Interventional Oncology
BTG (now Boston Scientific)
03.2019 - 11.2019
Product Manager - Business Development Genetics
LifeLabs Genetics
01.2018 - 03.2019
Marketing Lead, MPS I Disease (Aldurazyme) (Contract)
Sanofi Genzyme
10.2016 - 12.2017
Associate Marketing Manager, Haemophilia (Contract)
Baxalta (now Shire)
05.2015 - 09.2016
Sales Trainer Respiratory
Takeda Canada
08.2014 - 04.2015
Specialty/Hybrid/Territory Sales Representative - Respiratory Field Expert
Takeda Canada (Altana/Nycomed)
01.2006 - 01.2014
Pharmaceutical Representative
Abbott Laboratories, Limited.
01.2003 - 01.2006
MBA -
UBC
Bachelor of Science -
Western University
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