Russell Reimer, MCS
Calgary,AB
Summary
Over the past two decades, Russell has worked with world leaders in sport as an executive volunteer, athlete representative, brand marketing advisor, global content producer, and major event bid strategist.
Overview
14
14
years of professional experience
Work History
VP, Global Host Market Development
X Games
Calgary, Alberta
08.2024 - Current
Lead the worldwide expansion of the X Games League, an athlete-centred action sports and youth culture festival launching in 2026.
President
Small Victories Consulting
Calgary, Alberta
05.2024 - Current
An international consultant specializing in major event bid development and sport tourism strategy including clients Calgary 2026, SailGP, X Games Alberta, Red Bull Canada and Tourism Calgary.
President
Manifesto Sport Management
Calgary, Alberta
11.2011 - 05.2025
Founded Canada's leading athlete agency, Manifesto Sport Management, representing many of Canada's brightest sport personalities including Tessa Virtue, Vladimir Guerrero Jr., Hayley Wickenheiser, Mitch Marner, Natalie Spooner, Jon Montgomery and Mark McMorris.
Education
Master of Communications
University of Calgary
01-2007
Skills
- Government Funding Strategy
- Contract Negotiation
- Relationship Management
- Major Event Bid Development
- Sponsorship Sales
- Content Production
- Sport and Brand Marketing
- National Sport Organization Knowledge
Executive Volunteer Experience
- Founder, All Sport One Day (2008)
- Founding Partner, Game Plan, Canadian Olympic Committee (2015)
- Vice Chair, Organizing Committee Calgary (2006-2019)
- Chair, Civic Sport Policy Committee Calgary (2005)
Accomplishments
- Avenue Magazine, Calgary Top 40 Under 40 (2009)
- Recipient, Barb Tarbox Award in Tobacco Prevention (2005)
- Recipient, Canadian Sport Award for Corporate Excellence (ING)
- Finalist, ALTO Award for Travel Industry Initiative of the Year (2009)
REFERENCES
Terry Wright
Senior Advisor, Calgary 2026 Olympic & Paralympic Bid (Past)
Alice Humeny
Volunteer Chair, Organizing Committee Calgary (Current)
Chris Overholt
CEO, Canadian Olympic Committee (Past)
Timeline
VP, Global Host Market Development
X Games
08.2024 - Current
President
Small Victories Consulting
05.2024 - Current
President
Manifesto Sport Management
11.2011 - 05.2025
Master of Communications
University of Calgary
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