ROISENA LAVERY
Calgary,Canada
Summary
Experienced in marketing and administration, focused on brand integrity and innovative strategies. Skilled in social media, videography, and communication to boost brand visibility and support executive teams in achieving business objectives.
Overview
15
15
years of professional experience
1
1
Certification
Work History
MARKETING/ADMINISTRATION
Glow Up LAB
Calgary, AB
01.2021 - 01.2024
- Completed and mailed bills, contracts, policies, invoices and checks
- Preserved brand integrity by monitoring the consistency and quality of marketing content
- Directed and coordinated marketing activities and policies to promote products and services
- Researched competitive products
- Created business and marketing materials like brochures, posters and business cards
- Leveraged professional relationships to develop new business opportunities
- Coordinated and participated in promotional activities and conferences
- Videography/Photography and editing
- Helped open their Academy and attract potential students
ADMINISTRATION
Westerner Park
Red Deer, AB
01.2014 - 01.2016
- Managed office operations including communications, mail distribution, supply ordering and inventory control
- Checked accuracy and integrity of files and resolved errors
- Organized all new hires, security and temporary paperwork
- Processed accounts receivable and accounts payable
- Directed guests and routed deliveries and courier services
- Participated in marketing, outreach and other visibility efforts
- Supported executives in providing customer and performance reports allowing for informed decision-making on company improvements and corrective actions
LOGISTICS
Canadian Engineered Wood Products
Sylvan Lake, AB
01.2014 - 12.2014
- Ensured accurate account invoicing through collaboration with the accounting department
- Maintained all shipping information, address databases and regularly kept information programs updated
- Implemented procedures prior to shipping to make sure it was processed and transported according to specifications and without delay
- Generated all documentation and information required for customer shipments
- Redirected shipments en route in response to customer requests
PERSONAL ASSISTANT
MAXWELL REALTY
Red Deer, Alberta
01.2011 - 12.2013
- Performed all duties related to records and reception, with precision and attention to detail
- Prepared homes for client arrivals and administered rental properties
- Displayed absolute discretion at handling confidential information
- Answered a high volume of phone calls and email inquiries
- Managed residential properties and staged homes prior to clients' arrivals
- Wrote reports, executive summaries and newsletters
- Managed the maintenance and custodial staff
- Introduced prospective tenants to types of units available and performed tours of the premises
OFFICE MANAGER
HOUSE 2 HOME FURNISHINGS
Red Deer, Alberta
01.2009 - 12.2011
- Managed and overlooked daily office operations, ensuring all daily sales were balanced with proper discounts and GST applied
- Maintained excellent working relationships with customers through personally dealing with complaints
- Directly assisted warehouse in shipping/receiving inquiries
- Kept all customer files in order, as well as in entering them into the computer system for a faster more effective way to look up customers
- Adjusted all inventory through the computer system at the end of the day to ensure the warehouse and the 'stock' was up to date
- Held oversight of office inventory activities, including ordering and requisitions, stocking and shipment receiving
Education
Diploma - Hair Design
Mc College
Calgary, AB01-2021
Bachelor of Arts - Communications and Media Studies
University of Calgary
01.2018
Diploma - Communications and Media Studies
Red Deer College
01.2016
Skills
- Microsoft Office
- Influencer marketing
- Product launches
- Administration
- Photography/ Videography
- Social Media Platforms
- Sales
- Content Creation
- Customer Service
- Photoshop
- Video editing
Certification
- ProServe, 2022
- HubSpot Academy: Inbound Marketing Certificate, 2018
- HubSpot Academy: Content Marketing Certificate, 2018
- HubSpot Academy Course: Graphic Design Essentials, 2018
- Laser Technician Certification: PicoSure, 2022
- Environ Skin College Certification, 2022
- Zo Skin Health Comprehensive Training Certification, 2022
- Laser Technician Certification: Clear and Brilliant, 2022
- Thermage Certification, 2022
- In Mode Certification: Morpheus 8 & Votiva, 2022
- Hydrafacial MD Certification, 2022
- Laser Technician Certification: C0RE, 2022
- Naked Weft Hair Extension Certification, 2021
- Bellami Hair Extension Certification 2024
Accomplishments
Miss Teen Alberta-Miss Teen Canada, 2008, Implemented engaging activities for at-risk youth with trained therapy cats and dogs, cultivating an atmosphere of compassion, respect, and understanding of animals. Met with local business leaders at events, explaining Red Deer Food Bank's major needs and receiving financial support. Talked to local elementary schools regarding the importance of Anti-Bullying.
Timeline
MARKETING/ADMINISTRATION
Glow Up LAB
01.2021 - 01.2024
ADMINISTRATION
Westerner Park
01.2014 - 01.2016
LOGISTICS
Canadian Engineered Wood Products
01.2014 - 12.2014
PERSONAL ASSISTANT
MAXWELL REALTY
01.2011 - 12.2013
OFFICE MANAGER
HOUSE 2 HOME FURNISHINGS
01.2009 - 12.2011
Diploma - Hair Design
Mc College
Bachelor of Arts - Communications and Media Studies
University of Calgary
Diploma - Communications and Media Studies
Red Deer College
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