Summary
Overview
Work History
Education
Skills
Timeline
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Rob Palmer

Thorold,ON

Summary

Accomplished and results-driven Sales Leader with nearly a decade of experience in the software industry. Proven track record of driving revenue growth, building high-performing sales teams, and enabling cross-functional collaboration. Adept at leveraging advanced sales strategies to identify new opportunities and forge strategic partnerships.

Overview

8
8
years of professional experience

Work History

Regional Director - Central Canada

Zscaler
04.2023 - Current
  • Currently lead a team of 7+ Regional Sales Managers across Enterprise, Large Enterprise, and Majors account segments
  • Interim Sales Leader for Canadian Public Sector including Municipal, Provincial, and Federal account segments
  • Entrusted to build a historically underperforming region into one of the top revenue producers in the Americas - pipeline growth $30M+ since Q3 FY'23
  • Recruited three 'A Player' Regional Sales Managers, and promoted three top performers from Enterprise to Large Enterprise
  • FY'24 to-date includes seven new logo wins, including a fortune 200 account, and multiple strategic customer expansions
  • Q1 FY'24 Top Performing Regional Director for highest RSM contribution

Team Lead - Major Account Manager

Zscaler
04.2021 - 03.2023
  • Stepped into a Team Lead position during a time of transition for Canada's leadership while continuing to perform as an individual contributor
  • Top revenue producing Regional Sales Manager in Canada for Enterprise, Large Enterprise and Majors account segments in Q1, Q2, and Q3 FY'23
  • Established strategy and direction for Canada's channel and technical alliances
  • Sales Bootcamp Global MVP from 80+ candidates

Enterprise Account Executive

AppDynamics
04.2019 - 03.2021
  • FY'20 top performing Sales Executive in Canada
  • Five Large Enterprise new customer wins in a whitespace region
  • Established strategy and direction for Canada's channel and technical alliances
  • Mentored new and existing Account Executives across Canada

District Sales Manager, Mid-Market

ADP
03.2017 - 04.2019
  • Door to door prospecting to qualify new customer leads and generate pipeline
  • Ran full sales cycle from prospecting to contract signature, including the creation of a CFO-ready business case
  • Met and exceeded sales targets on a quarterly basis

Account Executive - National Account Manager

Metasoft Systems
11.2015 - 03.2017
  • Top performing Sales Executive at the company in 2016
  • Sold strictly to whitespace accounts, delivering three live webinars per day
  • Promoted to National Account Manager to increase adoption among the largest customer accounts in the United States

Education

Master of Arts - Documentary Media

Toronto Metropolitan University
Toronto, ON
06.2012

Bachelor of Arts - Photography

OCAD University
Toronto, ON
06.2009

Skills

  • Sales Leadership
  • Security Ecosystem
  • Sales Enablement
  • New Customer Acquisition
  • Champion Building
  • Channel Strategy
  • Public Sector Sales
  • MEDDPICC

Timeline

Regional Director - Central Canada

Zscaler
04.2023 - Current

Team Lead - Major Account Manager

Zscaler
04.2021 - 03.2023

Enterprise Account Executive

AppDynamics
04.2019 - 03.2021

District Sales Manager, Mid-Market

ADP
03.2017 - 04.2019

Account Executive - National Account Manager

Metasoft Systems
11.2015 - 03.2017

Master of Arts - Documentary Media

Toronto Metropolitan University

Bachelor of Arts - Photography

OCAD University

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Rob Palmer