Rhys Larry
Toronto,ON
Summary
Results oriented senior account manager specializing in client management and campaign execution. Proven ability to create customized solutions that enhance business growth through innovative strategies and effective relationship management.
Overview
8
8
years of professional experience
Work History
Senior Account Manager
Somerville Merchandising
Toronto, ON
06.2024 - Current
- Managed program budgets totaling $6 million for customized retail merchandise and marketing solutions.
- Secured $2.5 million increase in annual client spending through strategic upselling initiatives.
- Coordinated budget tracking and KPI reporting to provide actionable insights for stakeholders.
- Developed project timelines and milestones to meet partner expectations effectively.
- Executed conferences and events that enhanced visibility and generated qualified leads.
- Implemented service strategies to strengthen client relationships and drive revenue growth.
Account Manager
Mosaic North America
Toronto, ON
03.2022 - 06.2024
- Negotiated sponsorship rights deals valued between $500,000 and $1 million for client partners.
- Managed marketing activation budgets ranging from $400,000 to $700,000 effectively.
- Developed innovative partnership and retail campaign strategies aligned with client objectives.
- Delivered client projects in compliance with contractual guidelines to achieve measurable ROI.
- Briefed stakeholders on creative development for asset programming to ensure executive alignment.
Account Coordinator
XMC
Toronto, ON
11.2019 - 03.2022
- Managed sponsorship marketing campaigns across digital, experiential, and social platforms to enhance brand engagement.
- Facilitated weekly reporting and status meetings with clients, stakeholders, partners, and creative teams to align project goals.
- Created budgets, briefs, proposals, and recap reports for multi-platform sponsorship campaigns to meet client objectives.
- Designed project management resources that optimized program execution and enhanced team coordination.
- Tracked assets and measured identified KPIs across all programming.
Associate, Corporate Partnerships
Toronto Blue Jays
Toronto, ON
03.2019 - 11.2019
- Executed large-scale partner campaigns and contests, enhancing partner engagement through effective onsite activations.
- Developed partnership recap reports and analyzed data to showcase key campaign successes and insights.
- Circulated critical path reports to stakeholders, ensuring alignment with project timelines and objectives.
- Assisted in creative approval process for sponsored and co-branded assets, aligning deliverables with partner goals.
Education
Postgraduate Certificate, Sport & Event Marketing
George Brown College
Toronto, ON04-2019
Bachelor of Kinesiology -
Acadia University
Wolfville, NS05-2016
Skills
- Project management
- Campaign strategy
- Event execution
- KPI measurement
- Data analysis
- Strategic planning
- Financial management
- Partnership development
- Business development
- Client relations
- Client loyalty
- Operational planning
Accomplishments
- Recipient of the Mosaic North America Everyday Greatness Award for strong representation of company core values and having a client first mindset
- Member of the selection committee for the Bruce Wendell Phinney scholarship awarded annually to a student at Acadia University
Timeline
Senior Account Manager
Somerville Merchandising
06.2024 - Current
Account Manager
Mosaic North America
03.2022 - 06.2024
Account Coordinator
XMC
11.2019 - 03.2022
Associate, Corporate Partnerships
Toronto Blue Jays
03.2019 - 11.2019
Postgraduate Certificate, Sport & Event Marketing
George Brown College
Bachelor of Kinesiology -
Acadia University