- Hobbies that combine physical activity with outdoor exploration
- Crafting and DIY Projects
- Music
- Photography
- Fashion
- Advocacy Campaigns
- Youth Development Programs
- Personal Development and Self-Improvement
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Reyna Moore
Santa Cruz
Summary
Detail-oriented Marketing Operations Coordinator skilled in campaign execution, content creation, and event planning. Proven ability to manage budgets and coordinate cross-functional teams to enhance brand visibility and drive marketing success.
Overview
5
5
years of professional experience
Work History
Marketing Operations Coordinator
Verve Coffee Roasters
Santa Cruz, CA
02.2026 - Current
- Coordinated marketing campaigns across multiple channels to enhance brand visibility.
- Developed and maintained project timelines, ensuring timely delivery of marketing initiatives.
- Collaborated with cross-functional teams to align marketing efforts with operational goals.
- Managed digital marketing tools and platforms for effective campaign execution.
- Conducted market research to identify trends, informing strategic decision-making processes.
- Created visually appealing sales collateral materials, including brochures, presentations, and case studies supporting business development efforts.
- Managed marketing budgets, ensuring optimal allocation of resources for maximum return on investment.
Marketing Support Specialist
Verve Coffee Roasters
Santa Cruz, CA
02.2024 - 02.2026
- Supported marketing campaigns through content creation and social media management.
- Assisted in the development of promotional materials and product packaging designs.
- Coordinated events and trade shows, enhancing brand visibility and customer engagement.
- Analyzed market trends to inform strategic decisions regarding customer outreach initiatives.
- Planned and executed internal and external marketing events.
- Worked with vendors to complete projects according to schedule and specifications.
- Spearheaded PR initiatives, securing valuable media coverage for company events and announcements.
Production Operations Associate
Verve Coffee Roasters
Santa Cruz, CA
06.2021 - 02.2024
- Operated roasting equipment to ensure consistent quality and flavor profiles of coffee beans.
- Monitored production processes to maintain compliance with safety and quality standards.
- Collaborated with team members to streamline workflows and improve operational efficiency.
- Conducted routine maintenance checks on machinery to minimize downtime and enhance productivity.
- Assisted in developing standard operating procedures for consistency in production operations.
- Trained new staff on best practices for roasting and packaging processes, fostering team cohesion.
- Maintained accurate records of daily activities, ensuring seamless communication between shifts and departments.
- Maintained high-quality standards by conducting thorough inspections of finished products.
- Coordinated with cross-functional teams to ensure timely completion of projects and orders.
Education
High School Diploma -
Beach High School
Soquel, CASkills
- Campaign execution
- Mobile marketing
- Influencer outreach
- Teamwork and collaboration
- Verbal and written communication
- Detail-oriented
- Public relations
- Work Planning and Prioritization
- Content creation
- Event planning and logistics
Interests
Timeline
Marketing Operations Coordinator
Verve Coffee Roasters
02.2026 - Current
Marketing Support Specialist
Verve Coffee Roasters
02.2024 - 02.2026
Production Operations Associate
Verve Coffee Roasters
06.2021 - 02.2024
High School Diploma -
Beach High School