Aqsa Jamil

• Analyzed client websites to identify target URLs and optimize keyword strategy for better campaign results.
• Conducted toxic backlink scrubs to maintain healthy profiles and improve search visibility.
• Led weekly PPC review meetings with over 30 clients, presenting month-over-month and year-over-year KPIs, and recommending improvements.
• Wrote ad copy for Google Ads campaigns (RSAs and PMAX) and managed campaign setup, scheduling, and execution.
• Scrubbed campaigns for negative search terms, and used Keyword Planner to suggest new keywords and monitor CPC bids.
• Evaluated bidding strategies to maximize ROI, and ensure campaigns stayed within budget.
• Collaborated with PPC, development, and account teams to deliver campaigns on time, and aligned with client objectives.
• Ensured compliance with Google Ads guidelines and policies.
• Used AI tools (Jasper, Gemini) to create and enhance campaigns, improving efficiency and personalization.
• Monitored campaign performance with GA4, Data Studio, and Nightwatch, identifying opportunities for growth and retention.

Tools:

Nightwatch, Google Universal Analytics / GA4, light knowledge of Google Tag Manager, Google Search Console, Google Merchant Centre, Google Ads, MOZ, SemRush, Canva, Wordpress, Squarespace, Google Sitemap, Google Data Studio, Jasper, Gemini, Zoho, Slack, Adobe Photoshop, Microsoft Office, Jira, & Confluence

• Created and optimized website, blog, and social media content to improve visibility and customer engagement.
• Fine-tuned title tags and meta descriptions to boost SEO performance and align with client goals.

• Worked on the Browse & Shop redesign project, improving usability and customer experience.
• Tested UI and CMS to make sure designs matched brand standards and functionality.
• Reported daily project status and KPIs to stakeholders, keeping progress on track.
• Shadowed Agile coaches and took part in Agile training, improving time management and collaboration.

• Developed digital strategy for SEO, social media, and paid ads.
• Managed content updates in WordPress CMS.
• Created E-blast campaigns that brought in new customers.
• Set up analytics and reported on KPIs to guide marketing tactics.
• Used Facebook, Instagram, Twitter, and LinkedIn to drive traffic and retention.