Reid Crooks

• Recruited to drive regional business development and expand market presence.
• Manage an assigned territory by developing and maintaining strong relationships with existing and prospective customers, supporting customer retention and revenue growth.
• Conducted regular customer visits, prospected new business, and performed cold outreach to identify and develop new sales opportunities, enhancing territory growth.
• Consult with customers to understand their equipment, operational requirements, and business needs, recommending products and services that provide effective solutions.
• Developed and executed sales strategies and programs with branch management, achieving annual sales and budget targets.
• Prepare and deliver customized sales proposals and presentations to customers and industry professionals, effectively communicating product capabilities, benefits, and solutions.
• Monitor customer satisfaction, market trends, equipment needs, and competitive activity, communicating relevant insights to branch leadership and parts and service departments.
• Coordinate customer follow-up and sales activities while maintaining accurate records, organized workflows, and timely communication throughout the sales process.
• Act as a company ambassador by delivering exceptional customer service, representing corporate values, and building long-term partnerships with customers and suppliers.
• Leveraged customer relationships and industry knowledge to identify additional sales opportunities, boosting overall branch performance.
• Leading North American manufacturer of pressure vessels and supplier of fire apparatus, heavy vocational trucks, and custom-spec equipment.

Recruited to drive regional business development and expand market presence for a leading North American manufacturer of pressure vessels and supplier of fire apparatus, heavy vocational trucks, and custom-spec equipment.

• Manage an assigned territory by developing and maintaining strong relationships with existing and prospective customers, supporting customer retention and revenue growth.
• Develop and execute sales strategies and programs in collaboration with branch management to achieve annual sales and budget targets.
• Conducted regular customer visits and cold outreach to identify and develop new sales opportunities, enhancing customer engagement and expanding client base.
• Consult with customers to understand their equipment, operational requirements, and business needs, recommending products and services that provide effective solutions.
• Prepared and delivered customized sales proposals and presentations, communicating product capabilities and solutions to meet customer needs effectively.
• Leverage customer relationships and industry knowledge to identify additional sales opportunities and contribute to overall branch performance.
• Monitored customer satisfaction, market trends, and competitive activity, providing insights to branch leadership and service departments to inform strategic decisions.

• Recruited to develop regional business and expand market presence.
• Developed and executed a regional business development and calling program focused on acquiring new commercial dealers, fleet, transportation, and industry accounts while strengthening existing customer relationships.
• Established and grew a new Dartmouth territory from the ground up by identifying market opportunities, prioritizing prospects, managing sales activity, and building a sustainable business pipeline.
• Maintained ongoing contact with dealers, fleet operators, transportation companies, and commercial customers to understand business needs and identify opportunities for deeper relationships.
• Managed the volume and flow of sales opportunities through structured prospecting, follow-up, customer visits, networking, and pipeline management.
• Developed account-specific strategies to increase customer engagement, sales penetration, retention, and share of business.
• Identified cross-selling opportunities across maintenance, fabrication, body shop, hydraulics, specialized repairs, equipment, and custom truck solutions.
• Acted as a consultative business partner by educating customers on available products, services, processes, and solutions to improve their operational efficiency.
• Conducted regular business reviews and customer contacts to identify issues, recommend solutions, and ensure follow-through to resolution.
• Built strong relationships across multiple stakeholder groups and coordinated with internal departments to ensure customer requirements were addressed efficiently.
• Analyzed market conditions, competitive activity, customer requirements, and emerging opportunities to establish territory priorities and business development strategies.
• Developed and delivered presentations and business proposals to customers and industry stakeholders, influencing purchasing decisions and supporting revenue growth.
• Supported heavy vocational trucks and fire apparatus through manufacturing and service provision.

• Managed a portfolio of automotive dealer relationships while driving new business development, digital marketplace adoption, customer education, sales performance, and dealer retention across Nova Scotia.
• Built strong relationships with Dealer Principals, General Managers, sales managers, and dealership personnel to understand business needs and identify opportunities to deepen relationships.
• Managed sales pipelines, leads, opportunities, and account activity through Salesforce CRM, ensuring effective follow-up and prioritization of high-value opportunities.
• Educated dealers on OPENLANE and ADESA processes, systems, digital marketplace capabilities, and best practices to improve efficiency and proficiency.
• Conducted dealership onboarding, implementation, technical training, and ongoing customer education to support successful adoption of digital sales processes.
• Identified cross-sell and expanded-service opportunities by assessing dealer business needs and matching customers with appropriate solutions.
• Collaborated with internal teams on joint business initiatives to meet dealer requirements, resolve issues, and clarify processes, resulting in improved customer outcomes.
• Investigated customer concerns and process issues, determined root causes, developed corrective actions, and followed through to ensure resolution.
• Delivered presentations and group training to dealership personnel, effectively communicating complex processes and influencing adoption.

• Expanded high-value portfolio of automotive dealer clients within Cox Automotive's Inventory Solutions division, providing dealer-focused inventory and financial solutions that drove portfolio growth through consultative sales and relationship management.
• Managed a high-value dealer portfolio with responsibility for new business development, account retention, revenue growth, customer satisfaction, and achievement of sales objectives.
• Identified dealer needs and recommended inventory and financial solutions designed to improve dealership efficiency, liquidity, inventory management, and overall business performance.
• Maintained frequent contact with dealer principals, general managers, and dealership management to assess business needs, identify opportunities for improvement, and enhance relationships.
• Managed sales pipeline volume, opportunity flow, account priorities, forecasts, and follow-up activity using Salesforce CRM.
• Achieved and exceeded sales objectives and earned President's Club recognition in 2020.
• Achieved a top 3 ranking among Canadian dealers for year-over-year performance based on sales metrics.
• Applied analytical skills to evaluate dealer performance, inventory requirements, account potential, market conditions, and financial opportunities.
• Identified and pursued cross-sell opportunities across Cox Automotive products and services to increase relationship depth and customer value.
• Conducted regular dealer business reviews and joint calls with internal stakeholders to identify opportunities, resolve issues, and coordinate solutions.
• Investigated account issues and performance challenges, identified root causes, developed recommendations, and implemented corrective actions.
• Used data, reporting, CRM information, and account history to prioritize opportunities and make informed business decisions.
• Collaborated across sales, operations, finance, and support teams to address dealer requirements and deliver effective customer solutions.
• Presented business recommendations to dealership management, leveraging analytical information to influence decisions and facilitate business growth.

• Provided dealership sales training, business development, customer engagement, marketing, and performance-improvement services to automotive dealers.
• Increased dealership revenue by implementing structured sales programs, incentives, calling strategies, follow-up processes, and sales best practices.
• Assessed dealership performance, sales processes, staff capability, customer follow-up, and business-development opportunities, identifying specific areas for targeted improvement.
• Delivered customer education and staff training covering sales processes, customer communication, follow-up, prospecting, closing, and performance management.
• Delivered customer education and staff training on sales processes, customer communication, follow-up, prospecting, closing, and performance management, enhancing staff effectiveness and customer satisfaction.
• Assessed dealership performance, sales processes, staff capability, customer follow-up, and business-development opportunities to identify areas for improvement.
• Directed full-cycle dealership sales events including planning, marketing, outbound calling, staff preparation, customer engagement, event execution, and post-event follow-up.
• Maintained 3–5 recurring dealership accounts, demonstrating the ability to maintain long-term client relationships and consistently deliver value.
• Investigated performance issues and sales-process gaps, identified root causes, and developed corrective actions, facilitating measurable improvements in dealership efficiency and sales outcomes.
• Ensured sales initiatives complied with applicable CRTC requirements, provincial regulations, and industry standards.

• Oversaw complete dealership operations for a 19-person team, reporting directly to the Dealer Principal with responsibility for sales, service, parts, staffing, budgeting, marketing, customer experience, and operational performance.
• Managed dealership business objectives across sales, service, and parts while maintaining focus on profitability, customer satisfaction, operational efficiency, and staff performance.
• Developed and implemented business plans, forecasts, budgets, sales objectives, and departmental performance strategies.
• Managed dealership expenses and operational controls while balancing customer service, employee requirements, and profitability.
• Assessed dealership performance, staffing needs, employee capabilities, business processes, and revenue opportunities to establish operational priorities.
• Implemented staff training and development programs designed to improve employee capability, process adherence, productivity, and customer experience.
• Established performance-accountability systems and monitored achievement against established departmental objectives.
• Directed marketing initiatives and evaluated campaign performance to improve dealership visibility, customer engagement, traffic, and sales.
• Implemented structured customer follow-up processes that enhanced lead conversion, customer satisfaction, and retention.
• Worked directly with the Dealer Principal and department leaders to investigate operational problems, determine root causes, develop solutions, and execute corrective action.
• Coordinated sales, service, and parts teams to enhance communication, workflow, and overall dealership efficiency.
• Provided leadership and coaching to a 19-person team while maintaining accountability for business performance and customer service standards.

• Directed sales, fleet, inventory management, forecasting, reporting, staff development, marketing, used-vehicle operations, and customer relationships for a 27-person automotive dealership.
• Managed sales performance and dealer relationships, developing strategies to meet annual revenue, volume, gross-profit, and customer-retention objectives.
• Managed a multi-million-dollar vehicle inventory portfolio, balancing inventory investment, market demand, aging, reconditioning, merchandising, and profitability.
• Developed annual sales forecasts, quotas, gross-profit plans, business targets, and strategic action plans.
• Monitored achievement against established objectives and adjusted sales, inventory, marketing, and staffing strategies based on performance data.
• Developed structured calling, prospecting, and follow-up processes to generate new business, increase sales opportunities, and retain existing customers.
• Built and maintained long-term relationships with retail, fleet, commercial, and repeat customers.
• Identified opportunities to increase revenue through vehicle sales, financing, dealer options, fleet services, customization, and related products.
• Directed custom fleet vehicle upfitting operations and coordinated customer requirements, vehicle specifications, vendors, and internal resources.
• Managed budgets for vehicle reconditioning to ensure financial stability. and monitored expenses to protect inventory profitability and dealership financial performance.
• Developed and implemented marketing and merchandising programs to increase vehicle visibility, customer traffic, and used-vehicle profitability.
• Recruited, trained, coached, and mentored sales staff while assessing capability and implementing performance-improvement strategies.
• Implemented national sales programs and translated corporate objectives into practical dealership processes and action plans.
• Used market research, competitive analysis, sales reporting, and customer information to identify problems, market opportunities, and business-development priorities.

• Enhanced fleet sales performance and profitability through effective dealer account management and customer relationship development.
• Supported fleet sales performance, dealer account management, customer relationship development, and departmental profitability.
• Developed structured customer calling and follow-up processes designed to generate repeat business, referrals, and customer retention.
• Coordinated customer requirements across sales, financing, vehicle preparation, and dealer-added options.
• Investigated customer concerns and coordinated internal resources to resolve issues and maintain customer satisfaction.
• Coordinated customer requirements across sales, financing, and vehicle preparation to streamline processes and improve service delivery.
• Monitored sales, financing, dealer options, and departmental profitability against established objectives.
• Maintained accurate customer and account information to facilitate follow-up and optimize relationship management.

• Managed new vehicle sales and leasing activities while developing long-term customer relationships and repeat business.
• Used consultative selling and needs analysis to understand customer requirements and recommend appropriate vehicle, financing, leasing, and accessory solutions.
• Built strong repeat and referral customer base through proactive calling, follow-up, relationship management, and exceptional customer service.
• Implemented structured customer follow-up processes to create additional sales opportunities and enhance customer retention.
• Maintained structured customer follow-up processes to generate additional sales opportunities and improve retention.
• Generated consistent business through effective prospecting, customer referrals, relationship development, and tailored solution-based selling.