REBECCA IRABOR
Etobicoke,ON
Summary
Dynamic Communications Specialist with a proven track record at THE PBAS GROUP, adept in crafting compelling brand messaging and spearheading effective social media strategies. Excelled in transforming data into actionable insights, enhancing online presence through innovative marketing campaigns. Skilled in copyediting and strategy implementation, demonstrating exceptional creativity and analytical prowess.
Overview
2
2
years of professional experience
Work History
COMMUNICATIONS SPECIALIST
THE PBAS GROUP
Toronto, Ontario
09.2024 - 12.2024
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Summarized raw data and analyses and made recommendations based on findings.
- Tracked and analyzed social media and online marketing initiatives.
- Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
- Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
Public Relations Intern
CHARMING MEDIA INC.
Toronto, Ontario
05.2023 - 08.2023
- Drafted letters, articles, newsletters, speeches, blog posts and other materials for internal and external use.
- Planned or conducted market or public opinion research to test products or determine potential for product success.
- Arranged public appearances, contests or exhibits for clients to increase product or service awareness or promote goodwill.
- Developed public relations strategies to influence public opinion or promote ideas, products or services.
- Helped write and distribute pitches and press release to key contacts.
Education
Post-Graduate Certificate - Public Relations
Humber Institute of Technology And Advanced Learning
Toronto, ON08-2023
Bachelor of Arts - English Language
UNIVERSITY OF ILORIN
NIGERIA10-2018
Skills
- Advertising and marketing
- Messaging and speechwriting
- Copyediting
- Strategy implementation
- Event execution
- Podcast production
- Graphics development
- Social media management
- Photography
- Campaign development
Accomplishments
- Most Promising Entrepreneur (Nasels Award 2018)
Timeline
COMMUNICATIONS SPECIALIST
THE PBAS GROUP
09.2024 - 12.2024
Public Relations Intern
CHARMING MEDIA INC.
05.2023 - 08.2023
Post-Graduate Certificate - Public Relations
Humber Institute of Technology And Advanced Learning
Bachelor of Arts - English Language
UNIVERSITY OF ILORIN
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