Jay Soper
North Vancouver,BC
Summary
Strategic communications professional with extensive corporate experience developing and implementing innovative digital, internal and external communication strategies. Presents advanced writing, strategic planning and corporate communications skills. Committed to supporting company's initiatives and programs.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Communications Specialist
Metro Vancouver Regional District
08.2016 - Current
- Provides wide range of communications support for Metro Vancouver service areas
- Develops communications strategies to align service areas with Metro Vancouver's strategic objectives, including creation of key messaging
- Participates in planning, execution, and evaluation of Metro Vancouver behaviour change campaigns and initiatives
- Leads change management projects and process changes with internal stakeholders
- Builds relationships with member jurisdictions to successfully engage and collaborate on regional campaigns and priorities
- Regularly prepares project briefs, communications plans, presentations, print and online communications materials, and reporting
- Served on Metro Vancouver's Head Office Joint Health and Safety Committee (February 2018 - January 2019).
- Enhanced brand visibility by strategically developing and executing targeted marketing campaigns.
- Enhanced company branding by developing and implementing strategic corporate communication plans.
- Increased website traffic with creation of compelling content, including press releases, articles, blog posts, and social media updates.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that achieved business objectives.
- Tracked and analyzed communication metrics to identify trends and optimize future campaigns for maximum impact.
- Oversaw production of high-quality marketing collateral materials to support sales efforts and enhance brand recognition.
- Guided public relations campaigns that garnered significant local, regional, or national media attention.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
Program Coordinator
BC Hydro
01.2016 - 08.2016
- Provided operational support for BC Hydro residential energy conservation programs and behaviour change campaigns
- Main Operations point-of-contact for external contractors, non-profit housing providers, and internal stakeholders for Low Income Program
- Implemented program policies and requirements on behalf of Program Management
- Monitored and responded to customer related program escalations and inquiries.
Outreach Retail Program Lead
BC Hydro
09.2012 - 06.2016
- Provided work leadership and administrative oversight to team of Community Outreach Retail Representatives
- Coordinated field representative coverage of over 350 retailers across B.C
- Delivered coaching and training on retail representative job requirements, including customer service, relationship building, and problem-solving skills
- Built positive relationships with staff and management at key retail partner locations within Lower Mainland
- Provided regular reporting of marketing data and customer feedback to key stakeholders in Residential Marketing.
- Developed comprehensive project plans, setting clear objectives, milestones, and resource allocation for successful execution
- Optimized team performance by fostering a collaborative work environment and providing guidance as needed
- Established strong relationships with key stakeholders, ensuring alignment of goals and expectations throughout the project lifecycle
Marketing Specialist
BC Hydro
06.2014 - 01.2016
- Provided marketing and communications support for BC Hydro residential energy conservation programs and behaviour change campaigns
- Worked directly with internal and external stakeholders in development and execution of multi-faceted behaviour change campaigns
- Established positive relationships with external stakeholders to build and maintain new and existing partnerships in support of key program objectives
- Developed communications and program collateral, including both print and web-based communications
- Regularly prepared reports, presentations, contractual agreements, Requests for Proposals, Privacy Impact Assessments, communications plans, and marketing briefs.
- Increased brand awareness by developing and implementing targeted marketing campaigns
Outreach Team Leader
BC Hydro
04.2012 - 08.2012
- Provided work leadership and administrative oversight to team of 10 Community Outreach Representatives
- Trained and coached Outreach Representatives on customer service, BC Hydro programs and behaviour change campaigns, and delivery of associated key messaging
- Participated in researching, planning, organization and execution of Community Outreach events and presentations on behalf of BC Hydro
- Created and maintained positive working relationships with internal and external stakeholders.
- Developed strategic partnerships with local organizations to expand outreach efforts and increase community impact
- Trained and mentored new team members, resulting in more efficient and knowledgeable outreach team
- Improved communication between outreach team and other departments within organization to streamline operations and enhance collaboration
- Organized regular progress meetings with team members, ensuring accountability for individual responsibilities while promoting teamwork towards shared goals
- Empowered team members by delegating responsibilities based on individual strengths, fostering professional growth within the group
Outreach Retail Representative
BC Hydro
10.2011 - 04.2012
- Established positive relationships with staff at approximately 100 retail partner stores throughout B.C
- Trained retail staff and management on BC Hydro Power Smart Programs
- Played leadership role in Outreach retail event logistical executions
- Compiled and presented retail partner feedback to Power Smart Residential Marketing department.
Outreach Representative II and III
BC Hydro
01.2010 - 10.2011
- Attended conferences, trade shows, and events on behalf of BC Hydro
- Engaged with BC Hydro customers on wide range of BC Hydro programs
- Received regular training every four months on customer service, BC Hydro programs, projects, key message delivery, working with media, and conflict resolution tactics
- Trained and coached new Outreach Representatives on understanding and delivery of key messages.
Education
Bachelor of Arts - Philosophy
University of Victoria
Victoria01.2016
High School Diploma -
Handsworth Secondary School
North Vancouver, BC01.2000
Skills
- Strategy Implementation
- Copyediting
- Social Media Management
- Campaign Development
- Advertising and Marketing
- Copywriting
- Strategic Messaging
- Interpersonal Skills
- Digital Marketing
- Project Management
- Decision-Making
- Google Analytics
- Problem-Solving
- Promotions and Advertising
- Web Content Creation
- Media Communications
Accomplishments
IAP2
Key Qualifications
- Over twelve years of experience in communications roles for large public sector organizations.
- Considerable experience with organizational and departmental wide program communications and change management.
- Demonstrated experience in building effective working relationships and partnerships with internal and external stakeholders.
- Strong oral and written communications skills.
- Ability to work effectively in independent and team environments.
Training
International Association for Public Participation (IAP2) - Foundations in Public Participation - Techniques in Public Participation Metro Vancouver Courses - Project Management Level 1 and 2 - Joint Health and Safety Committee Fundamentals - Incident Response System Inspection Fundamentals - Incident Investigations - Building Relationships with Indigenous Communities - Canadian History from an Indigenous Lens - Unconscious Bias - Respect Matters 1.0 and 2.0 - Minute Taking - Effective Writing - Committee Report Writing - Critical Thinking - Effective Meeting Facilitation
Languages
French
Limited Working
Spanish
Professional Working
Certification
IAP2
Timeline
Communications Specialist
Metro Vancouver Regional District
08.2016 - Current
Program Coordinator
BC Hydro
01.2016 - 08.2016
Marketing Specialist
BC Hydro
06.2014 - 01.2016
Outreach Retail Program Lead
BC Hydro
09.2012 - 06.2016
Outreach Team Leader
BC Hydro
04.2012 - 08.2012
Outreach Retail Representative
BC Hydro
10.2011 - 04.2012
Outreach Representative II and III
BC Hydro
01.2010 - 10.2011
Bachelor of Arts - Philosophy
University of Victoria
High School Diploma -
Handsworth Secondary School
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