Hi, I’m
RASHMIN PRAKASH VAGHASIYA
Toronto,Canada
Summary
Digital Marketing Specialist with over 5 years of experience in managing global paid search and performance campaigns across diverse industries, including gaming, technology, e-commerce, and staffing. Achieved significant customer acquisition and revenue growth through effective use of Google Ads, Shopping, and App campaigns. Expertise in SEM optimization, budget forecasting, and AI-driven bidding strategies enhances campaign performance and scalability.
Overview
4
years of professional experience
1
Certification
Work History
United Game DevelopersThane, India
Marketing Specialist
01.2022 - 01.2025
Job overview
- Managed global paid search, shopping, and app install campaigns driving user acquisition and in-game purchases.
- Optimized multi-country budgets ensuring KPI achievement and efficient pacing.
- Conducted in-depth analysis of search queries, auctions, and conversion paths to guide optimization.
- Leveraged automated bidding (tROAS, tCPA) to maximize ROI and campaign efficiency.
- Increased user acquisition by 35% through A/B testing and creative iteration.
- Collaborated with product and creative teams for cross-channel growth initiatives.
Ontic PartnersUtah, Park City
Volunteer Digital Marketing Specialist
08.2024 - 12.2024
Job overview
- Planned and managed digital campaigns for nonprofit organizations to increase awareness and donations.
- Optimized LinkedIn Ads and its campaigns to improve engagement and conversion rates.
- Delivered performance reports highlighting ROI and campaign impact.
Avyaan StaffingVaughan, Canada
Marketing Coordinator
01.2023 - 01.2024
Job overview
- Executed performance-driven campaigns across paid search, social, and web channels.
- Improved lead quality and cost efficiency through data-driven optimization.
- Ensured consistent brand messaging across digital and offline platforms.
- Supported analytics reporting and CRM-based insights for stakeholders.
MeproTechSurat, India
Sales & Marketing Specialist
01.2021 - 01.2022
Job overview
- Led campaigns to boost product visibility, sales, and retention.
- Managed a team of three, overseeing campaign execution and reporting.
- Utilized customer insights to refine product positioning and go-to-market strategy.
Education
York UniversityToronto, ON
Post Graduate Diploma from Digital & Content Marketing
01.2025
Niagara CollegeToronto, ON
Post Graduate Diploma from Hospitality & Tourism Management
01.2024
Skills
- Paid Search (Google Ads, Bing Ads)
- Shopping & Performance Max
- Google Merchant Center
- Keyword Research & Search Intent Analysis
- TROAS / tCPA Bidding
- Budget Forecasting
- A/B Testing & CRO
- GA4 & Performance Reporting
- Google Ads Editor
- App Install Campaigns (UAC)
- Audience Segmentation & Remarketing
- Tableau
- Salesforce
- HubSpot
- AI-driven Campaign Optimization
Certification
- Google Digital Marketing & E-commerce
- Google Ads (Search & Performance Fundamentals)
- HubSpot Marketing Hub Software
- HubSpot × LinkedIn Ambassador Program
Accomplishments
- +25% sales growth through bid optimization and campaign restructuring
- +35% increase in new user acquisition within 6 months
- Managed campaigns across multiple countries and regions
- Improved engagement by 40% through integrated performance and influencer strategies
Languages
- English, Professional
- Hindi, Native
- Gujarati, Native
- French, Basic
Timeline
Volunteer Digital Marketing Specialist
Ontic Partners
08.2024 - 12.2024
Marketing Coordinator
Avyaan Staffing
01.2023 - 01.2024
Marketing Specialist
United Game Developers
01.2022 - 01.2025
Sales & Marketing Specialist
MeproTech
01.2021 - 01.2022
York University
Post Graduate Diploma from Digital & Content Marketing
Niagara College
Post Graduate Diploma from Hospitality & Tourism Management