Davy Chai

Performance: Boosted UFG's online revenue by 300% since 2019. Achieved a remarkable ROAS of over 1500% during a slow season. Expanded channels beyond Google to Bing and Facebook Ads, driving an additional 15% revenue.

Responsibility: Led paid media strategy, scaling SEM, Display, and Social Ads. Established new growth channels and enabled data tracking (GA4 linking). Executed successful local and Pmax campaigns, driving holiday promotions and aligning with UFG's demand strategy. Grew and maintained reporting infrastructure for ongoing optimization.

Teamwork: Built Google Ads account structure,managed media planners and agencies. Facilitated collaboration with cross-functional teams (Commerce, Design, IT, Product Marketing) on Buy on Google, tracking enhancement, and other projects.

Performance: Boosted sales at iHerb by managing multi-million dollar budgets and driving double-digit growth. Doubled paid search growth in Southeast Asia (Malaysia, Singapore, Philippines, Hong Kong, Taiwan) vs. global average in 2018.

Teamwork: Led a team of paid search and product feed specialists, building strong relationships with Google, Bing, Facebook (Large Customer Sales), and optimizing campaigns with agency partners.

Skills: Managed iHerb's product feed ads (⅓ of paid traffic) across Google, Facebook, Bing with Channel Pilot. Proficient in Double Click Search for campaign optimization.

Performance: Boosted sales at iHerb by managing multi-million dollar budgets and driving double-digit growth. Doubled paid search growth in Southeast Asia (Malaysia, Singapore, Philippines, Hong Kong, Taiwan) vs. global average in 2018.

Teamwork: Led a team of paid search and product feed specialists, building strong relationships with Google, Bing, Facebook (Large Customer Sales), and optimizing campaigns with agency partners.

Skills: Managed iHerb's product feed ads (⅓ of paid traffic) across Google, Facebook, Bing with Channel Pilot. Proficient in Double Click Search for campaign optimization.

Led $6M annual spend across Google Display Network & Facebook Ads at Jump 450 Media (Feb 2016 - Feb 2017). Optimized ROAS through A/B testing (keywords, creatives, bidding, audiences). Collaborated with internal creatives on compelling ad materials. Possess working knowledge of tag management, tracking, and data feeds.

Increased sales from $600K to $1.2M monthly through a multi-channel strategy including paid search (Google, Amazon & Facebook Ads) and organic traffic growth (40% increase). Managed PPC (Marin, Acquisio) and SEO (BrightEdge). Collaborated with content teams to optimize content (video, blog, descriptions) and partnered with agencies for link building.