Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Rajbala

Burlington,Canada

Summary

Dynamic marketing professional with a proven track record at Uflex, driving a 20% increase in lead conversion. Skilled in customer experience and relationship management, I excel in coaching and mentorship, fostering team growth while ensuring regulatory compliance. My strategic insights enhance business development and elevate client satisfaction.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Motivator

GoodLife Fitness
Burlington, Canada
11.2023 - 02.2025
  • Delivered outstanding customer experience by providing tailored fitness coaching to over 150 members weekly
  • Trained and mentored 8+ new team members, boosting retention by 30%
  • Led performance tracking initiatives using performance management dashboards; reduced missed KPIs by 25%
  • Encouraged professional development through workshops and peer coaching
  • Ensured compliance with internal standards and regulatory requirements
  • Conducted analysis on the competitive landscape to improve member engagement and increase monthly memberships by 12%

Marketing Officer

Uflex
Delhi, India
06.2022 - 09.2023
  • Managed regional campaigns that resulted in a 20% increase in lead conversion and a 15% sales uplift
  • Coordinated marketing activities aligned with regulatory requirements and corporate guidelines
  • Conducted coaching sessions to upskill 5+ junior staff in campaign tools
  • Used CRM tools to track customer needs and resolve 98% of client inquiries within 24 hours
  • Developed content and messaging based on the competitive landscape, driving higher customer acquisition
  • Promoted a culture of professional development by initiating a mentorship program

Marketing Officer

NetPro PC
Noida, India
01.2021 - 03.2022
  • Oversaw B2B marketing strategies and client account coordination, improving overall campaign ROI by 28%
  • Strengthened customer relationship management by launching a feedback loop that improved satisfaction by 22%
  • Ensured full compliance with legal and regulatory requirements across all outreach efforts
  • Led regular knowledge transfer meetings to align internal teams on project updates and client priorities
  • Participated in portfolio management planning and new business pitch support

Education

Postgraduate Certificate - Project Management

Algoma University
Mississauga, ON
01-2025

MBA - Finance

AKTU
NOIDA
10-2020

Bachelors - Commerce

University of Delhi
India
08-2017

Skills

  • Customer experience and relationship management
  • Mortgage lending expertise
  • Coaching and mentorship
  • Business development strategies
  • Leadership and performance management
  • Regulatory compliance
  • Account and portfolio oversight
  • Problem resolution skills
  • Effective communication
  • Knowledge transfer initiatives
  • Competitive analysis
  • Professional development planning
  • Confidentiality practices
  • Activity coordination

Certification

PMP Certified, Project Management Institute

Timeline

Motivator

GoodLife Fitness
11.2023 - 02.2025

Marketing Officer

Uflex
06.2022 - 09.2023

Marketing Officer

NetPro PC
01.2021 - 03.2022

Postgraduate Certificate - Project Management

Algoma University

MBA - Finance

AKTU

Bachelors - Commerce

University of Delhi
Rajbala